Kyle Rogers

Meet Kyle Rogers, the new marketing manager for the Brandeis Machinery team

Kyle Rogers recently joined the Brandeis Machinery & Supply Company team as the marketing manager. She brings more than 20 years of marketing and advertising experience to Bramco Inc.’s family of brands, including Brandeis Machinery. Her communication degree and background in journalism mean she can craft messaging to connect with unique audiences in various industrial sectors.

Kyle Rogers, Marketing Manager, Bramco

With wide-ranging experience working alongside equipment manufacturers in various industries such as HVAC, Fire and Life Safety, chemicals, additives, and jet engines, Rogers has gained invaluable insights into the communication tools necessary to effectively reach both dealers and end customers. Despite being relatively new to the heavy equipment field, her expertise in identifying unique customer segments and implementing efficient communication channels — both digital and traditional — ensure that the Brandeis Machinery message will resonate with all audiences.

While new on the job, Rogers is impressed with the support shown by everyone across the Brandeis Machinery team. She is excited to work with such great people and is confident that they’ll be able to achieve their goals together.

Speaking of goals, Rogers has some big plans for the marketing team.

“We want to align our marketing efforts to sales objectives, explore additional outlets and opportunities, and leverage reporting data to better inform future marketing decisions,” she stated.

Rogers knows it won’t be easy, but she’s confident that the marketing team is up to the challenge.

Rogers looks forward to connecting with customers and teams at each branch during the events planned for the coming months. Keep an eye on all social media and email updates for more information on these exciting happenings.

Bramco Inc. is the parent company of Brandeis Machinery, Power Equipment, Bramco-MPS and Certified Rental. ■