C.N. Wood Vice President of Sales Kevin Keroack

C.N. Wood Vice President of Sales Kevin Keroack provides industry experience and knowledge, puts customers first

When C.N. Wood Co. Inc. acquired new territory in New York and Connecticut in May of 2022, it retained many of the employees working at the branch locations, including Kevin Keroack.

“If you buy the office building, I come with it just like the furniture,” joked Keroack. “I have worked for Komatsu distributors in this territory since 2006. When C.N. Wood bought out this territory, I served as general manager of sales for this region before moving into my current role as vice president of sales for the entire company.”

Kevin Keroack, Vice President of Sales, C.N. Wood

Currently, Keroack oversees the operations of C.N. Wood’s sales and rental departments. He establishes the sales strategies, market share and revenue goals. Much of his career advancement can be attributed to his willingness to learn and desire to overcome any challenge put before him.

“There’s an awful lot to learn in this industry every day, no matter how long you’ve been in it,” said Keroack. “With that comes a better understanding of how to be more valuable to your employer and, most importantly, the customer. It’s a fascinating industry full of opportunity.”

Throughout his career, Keroack has been dedicated to building relationships with customers and understanding their needs.

“I am a straightforward, no-sugarcoatingthe-situation type of person,” explained Keroack. “I want to face problems head on and come out with an equitable solution that’s good for everybody. My thought process is customer first, company second, and personal accountability and/or reward last. If we’re able to focus on that approach to every situation, we’ll be able to do right by the customer, do what’s fair for the company, and take care of the individual bringing it all together.”

Keroack added, “I am very much a boots-on-the-ground leader and want to be in front of the customer with my sales and rental teams. I want to be the biggest resource for our team to go to when they’re working through a deal or situation, but also somebody our customers feel comfortable with and understand has their back. Ultimately, we want to be the most efficient partner to our customers and help them achieve their goals.”

Family life

Outside of work, Keroack and his high school sweetheart, Gayle, have been married for 31 years and have two daughters together. Every year, Keroack looks forward to winter, so he can take snowmobiling trips with his friends.

“It’s an exhilarating sport,” noted Keroack. “I enjoy the solitude inside your helmet because you can decompress and take in the scenery. When we ride in Northern Maine, we see wilderness that you couldn’t experience any other way. I enjoy the adrenaline rush and uniqueness of each ride, because just like work, no two days are the same.” ■