Marketing Department Restructuring

NEWS & NOTES

Kirby-Smith Machinery Inc. restructures marketing department

Kirby Smith Machinery Inc. (KSM) recently made several changes to its marketing department.

“This reorganization of our team is necessary to support future growth and maintain our current infrastructure as we strive to improve the way we help customers engage with the Kirby-Smith Machinery brand,” said Cody Ward, who is the director of strategy, marketing and M&A for KSM.

Jennifer Gordon will now serve as the manager of marketing technology & operations. In this role, she will focus on marketing systems to build out new capabilities in technology and ensure sustainable processes that enable KSM to reach future growth goals.

(L-R) KSM's marketing department includes Cody Ward, Amy Strotman, Andrew Clouse, Larissa VanDuzer, and Jennifer Gordon.

KSM has also promoted Andrew Clouse to manager of branding & communications. Clouse will focus on growing and strengthening KSM’s brand through creative content development, advertising efforts and marketing communications.

Both Gordon and Clouse will report to Ward. Each will now also have their own team members reporting to them as well, with Website & SEO Specialist Larissa VanDuzer and Lead Generation Coordinator Lisa Alonzo reporting to Gordon, and Marketing Associate Amy Strotman reporting to Clouse.

VanDuzer is a long-time marketing employee who will continue to be a value driver for KSM, supporting the backend of its technology stack and SEO efforts. Alonzo will be responsible for capturing and administering inbound leads. Strotman will assist branding and communication initiatives, including the management of KSM’s employee store. ■