Linder announces partnership with BOMAG FAYAT Group

Linder announces partnership with BOMAG FAYAT Group, expands equipment lineup

In 2022, Linder Industrial Machinery Company announced a new partnership with BOMAG FAYAT Group, which means Linder’s distributor networks in Florida, North Carolina and South Carolina are now certified BOMAG dealers.

“The opportunity arose earlier this year to partner with Linder, and we couldn’t be more excited,” stated Rob Mueckler, president of BOMAG Americas Inc. “Linder’s reputation as a distributor and commitment to the road sector made them a good fit to represent our brand. Their representation in the Carolinas and Florida will further enhance our presence in all three states.”

Linder’s distributor networks in Florida, North Carolina and South Carolina are now certified BOMAG dealers. “Linder’s reputation as a distributor and commitment to the road sector made them a good fit to represent our brand," said Rob Mueckler, president of BOMAG Americas.

“We are excited to team up with BOMAG,” stated Gino Morin, vice president of corporate sales for Linder. “Their paving, compaction, milling and stabilizing lines are top notch. BOMAG’s innovation continues to impress as they add transformative technology and make operation safer and more productive for our customers.”

Mueckler adds that Linder’s reputation for customer service is a key piece of the partnership and commented, “Linder goes to market with knowledgeable salespeople on the front end that are supported by product specialists and service specialists for their niche product segments. BOMAG brings its own product specialists, application specialists, and a strong commitment to parts and service support that complements the values and support Linder already provides. Because roadwork never stops, our partnership with Linder means that our customers receive 24/7 support to help them complete their projects on time and on budget.”

“We are excited to team up with BOMAG,” stated Gino Morin, vice president of corporate sales for Linder. “Their paving, compaction, milling and stabilizing lines are top notch. BOMAG’s innovation continues to impress as they add transformative technology and make operation safer and more productive for our customers.”

John Coughlin, president and CEO of Linder, echoes Mueckler’s sentiment.

“Road building is a 24-hours-a-day, 7-days-a-week, 365-days-a-year business building and maintaining vital infrastructure for our country,” stated Coughlin. “You must be armed, trained and ready to go at any time of the day to support your customers in that industry. We’ve built up the internal framework over the last two decades to provide around-the-clock support with technicians, parts people and managers on call that will answer the phone and take care of our customers day or night.”

Coughlin notes that Linder’s partnership with BOMAG will also benefit its material handling and landfill compaction industries.

“The quality and technology built into the BOMAG rollers separates them from the competition,” said Coughlin. “Komatsu recently developed a landfill package for its waste handling machines, and the BOMAG rollers will complement that equipment. We are excited to be a larger player in that industry.”

“Our partnership with Linder means that our customers receive 24/7 support," said Rob Mueckler, president of BOMAG Americas.

As the partnership grows, Mueckler looks forward to expanding BOMAG’s market share.

“Our goal is for BOMAG to become the standard choice of equipment in Linder’s territory for the road building sector over the next five years,” said Mueckler. “Through Linder’s and our combined support, we believe that is possible, and we look forward to building a strong relationship for years to come.” ■