2 minute read
Social Media Marketing
SOCIAL MEDIA PROMOTION
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SOCIAL MEDIA PROMOTION = MARKETING CONCEPT +
CREATIVITY +
TECHNOLOGY(TECHNIQUES)
2
WHY TO MARKET?
1
570Mn INTERNET USERS IN INDIA 1.62Mn+ INTERNET USERS IN NAGPUR
“
Retail B2B ServiceSolution for Customer pain points
Customer experience story
Solution for Customer pain points
Give results in Figures
Solution for Customer pain points
Customer experience story
Testimonials
Innovation,
Testimonials
technology
New product arrival
R&D
Technology
Event
Event
Event
Website
Website
Website
Videos
Videos
Videos
Value Offer
Value Offer
Value offer (if
applicable)
4
WHERE & HOW TO MARKET?
Apart from Conventional Marketing – You can also publish at Social Media
� Facebook – Groups, Market Place, Public post, Stories, Pages, Form community, tagging, Sponsored ad
� Instagram – Sponsored ad, Mentions
� Messenger – Sponsored and organic
� LinkedIn – Groups, discussion forums, Inmails, Paid membership
� Twitter - Retweet, sponsored
� Email – B2B, Service – Subscriber list, Email marketing platforms
� Whatsapp – Broadcast list, Status update
� Youtube – subscriber list
� Tumblr – Blogs, Group Networks5
What do we get out of it?
• Low cost marketing
• Branding
• Customer interaction & Engagement
• Leads (Right TG)
• Worldwide showcasing
• Easy connectivity
• CRM
6
How to Shoutout at SocialMedia
AIDA –PAS
• Attention,
• Interest,
• Problem
• Agitation
• Solution
• Desire,
• Action
7
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