U-POWER proudly announces the entry into the team of testimonials of the Hollywood icon JOHN TRAVOLTA.
U-Power, the Italian leader of the safety footwear and clothing sector, is excited to announce a new international brand ambassador who, for the first time in cinema history, will join the already well-known U-Power brand ambassador Gerard Butler
Multi-award-winning artist, with two-time Academy Award nominee, Golden Globe and Emmy winner, known to the general public for internationally successful films like “Saturday Night Fever,” “Grease,” and “Pulp Fiction,” John Travolta has always been able to captivate people of all ages.
U-Power, step by step, is consolidating its communication strategy in Italy and European countries, aiming, with world-famous testimonials, to reach markets beyond the ocean.
Travolta represents all the values that have always characterised the spirit of the U-Power family: passion, determination, and friendliness, in the spirit of “Don’t Worry, Be Happy.”
The advertising campaign, which will air in October 2023, will see Travolta acting alongside Gerard Butler, already known as the U-Power brand ambassador in the autumn 2022 campaign with the hashtag #mychoice. This will be the first time in history that Travolta and Butler share the screen, creating an extraordinary visual chemistry for audiences worldwide.
The collaboration between U-Power and John Travolta will involve all active media channels, from television commercials to social media and offline communication. The new campaign will be spread in Italy and European countries, with a view also to overseas markets.
John and Gerard will join the already established presence of Diletta Leotta and Charles Leclerc, brand testimonials and protagonists of U-Power’s media content.
Franco Uzzeni, President of U-Power Group, commented on the news as follows: “Having succeeded in involving two great cinema stars in an increasingly ambitious project related to the world of safety is a source of immense pride. We warmly welcome John to the big U-Power family, confident that our relationship will continue for many years.”
Paruzzaro, July 27th 2023
FRANCO UZZENI U-POWER GROUP PRESIDENT