Customer Journey Funnel Best Practices for 2022

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Customer Journey Funnel Best Practices for 2021 WORLDWIDE A SWORDFISH AI Publication

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CUSTOMER JOURNEY FUNNEL BEST PRACTICES FOR 2021 WRITTEN BY: Rachel Woods

If you want to be the most productive and efficient with use of your time, and to accelerate sales growth, best practices are well shall we say, always ‘best’ to start with.

Here are 8 Best Practices to Use for Your Customer Journey Funnel in 2021: 1. Start With a Plan The first thing I want you to notice about this funnel is that it doesn’t start where the old funnel did. Before you start creating a brand-new, immersive experience for your customers, you need to plan. And, while it requires thinking, it’s the kind of thinking that requires heavy research and multiple documents. This applies to new and existing businesses alike. You’ll need to accept that you’ll never have a 100% perfect plan. Get the essentials lined up, launch, and refine. This first customer journey funnel strategy came from RocketSource.co’s “The Customer Journey Funnel: The Key to Sustainable Growth”.

2. Top of the Funnel: Awareness The top of the funnel (TOFU) is where prospects become aware of your brand and engage with it for the first time. 2

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They might not know a lot about your product or service yet, so this stage focuses on content and marketing material that promotes brand awareness. Use this stage to attract prospects, and show them what you have to offer. This customer journey funnel plan came from Hotjar.com “How to Optimize Your Marketing Funnel for the Customer Journey”.

3. Share the Attention Between Your Touchpoints It’s possible you’re devoting too much time, energy, and resources into one part of the funnel, such as the initial stages of awareness and consideration, while neglecting the decision stage of the buyer’s journey, which is equally important in driving conversions. For a full-funnel attribution model, you need to divide your efforts evenly between each part of the customer’s purchase cycle. Create online ads to drive brand awareness, use retargeting tools to nurture interest, promote limited-time deals to drive desire, and eventually convert these leads into customers. Improvado.io shared their “4 Full-Funnel Attribution Best Practices for a Better Customer Journey”.

4. Evaluation of Alternatives (MOFU) Following their information search, or sometimes running concurrently with this process, potential customers start comparing the alternatives that your article has discussed. The time spent in this stage will vary based on the type of purchase being contemplated. This customer journey funnel tip came from SingleGrain.com “How to Create the Ultimate Marketing Funnel”.

5. Action The prospect decides whether that brand or product meets their needs. If it does, they become a customer. If it doesn’t, they continue to evaluate until they find a brand or product that does.

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This customer journey funnel came from AutoPilothq.com’s “The Marketing Funnel Explained From Top to Bottom”.

6. Retention To encourage long-term retention, 30 days and beyond, think about how you can reward their loyalty and entice them further into the gameplay or engagement. Send out push notifications, implement a loyalty campaign, or even consider doing re-engagement advertising. This customer journey stage came from Intel.com’s “The Customer Journey Funnel: Think 30–3–3–30”.

How Will You Use the 8 Best Practices for Your Customer Journey Funnel in 2021? Pro Tip: Before you create a customer journey map, be sure you have the correct B2B lead generating and sales prospecting tools to find email addresses, direct dial phone numbers, and even cell or mobile phone numbers for the Decision Makers you are targeting for your outreach. Swordfish AI provides the most accurate B2B contact information, including cell phone numbers and email addresses of executives, managers, and key decision-makers. Try Swordfish AI now.

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EDITORIAL POLICY / DISCLAIMER: Contact Finder - Email + Cell Phone Search Tools™ is an Editorial News Publication. Any company names or brand names mentioned and reported on, may be trademarks of their respective owners. Our publication or website is NOT endorsed by these in any way. We are sharing this content with our readers and the Swordfish Community for social and news editorial purposes only. Cover Image Licensed from: 123RF.com / Aurielaki.s

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