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THE LUXURY HOME EXPERTS
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THE LUXURY HOME EXPERTS
LU XURY MA RK E T ERS
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Stage
Pro
Process
Payoff
They command premier price
9 ways they build value
A glimpse inside
Your home is worth more
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THE LUXURY HOME EXPERTS
YO U ’VE O N LY S E E N THE H A L F OF IT. Th e Lu xu ry H om e E xp er t s a re t r an s fo r mi n g t he w a y Florida’s luxury estates are sold. It’s n ot just about the brok er a ge , ML S , or a ro l o d e x a nym o re . Th a t ’s on l y p a r t o f the equ at io n. Th ey se t th e st age, b rin g the au di en c e, direc t th e sh ow, and tur n l ux ur y ho me offerings into s old su cces s stories.
influence, and exemplory service they have founded and partnered to form a dynamic team of luxury agents around the country. Clients love this business model and the skills each partner brings.
The Luxury Home Experts are industry leaders in positioning luxury homes to sell quickly for the highest possible price. To ensure their clients receive the broadest exposure, attention to detail, creative
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THE LUXURY HOME EXPERTS
TH E S TA G E It’s the faint smell of the ocean breeze on the master balcony and the warmth of the evening sun though mahogany beams. It’s this visceral sensation that romances a buyer and not only demands a home be seen, but felt.
It’s more costly to lower your price than defend it.
If formed properly, this emotional connection is more powerful than logical assent. By creating immersive online experiences, and targeted marketing messages they raise perceived value, encourage emotional connections, and increase editorial appeal for leading blogs, magazines, and newspapers. Not only are buyers in love, they’re convinced your home is worth it!
There is no “Blue Book” value for a luxury property. Perception can be a harsh reality. Rather than resorting to large price reductions to increase appeal, The Luxury Home Experts aggressively defend a premium price by producing, packaging, and promoting a home's unique story through internationally awarded marketing materials and what may seem like unconventional targeted promotional campaigns.
Their investment into the homes perceived value has yielded increased value for their clients' properties.
A home is more than square footage and a list of features. It’s a lifestyle, a destination, and a part of the family.
4x THE POWER
34% MORE
4 Top producing luxury agents bring unique and valuable skill sets to your marketing, negotiations, and successful sale.
They sell their own marketed properties 34% of the time themselves, compared to the average agent only selling 4% of their own listings. 7
CASE STUDY 01:
8TH AVENUE DOWNTOWN NAPLES After nine months on the market with a well known Naples agent, receiving very little communication and only 9 property showings, the owners of this home felt they needed an invigorating attention grabbing campaign to promote and defend a premium price point for this home. The Luxury Home Experts were hired to craft a new branding message allowing the home to stand out in a crowd and be noticed. Targeting the Buyers that would most gravitate towards the lifestyle this home brought, they launched targeted campaigns internationally and nationally including New York, New Jersey, and Illinois. In less than Âź of the time on the market previously, they attracted 26 qualified buyers and produced 2 back up positioned offers. 8
2,044
140
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Viewers reached
Countries
Property showings
Offers made
through targeted
represented
by financially
resulting in
social media
amongst millions of
qualified buyers
successful sale
channels
website views
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THE LUXURY HOME EXPERTS
T HE P R O MOTION Where most traditional real estate marketing ends, the Luxury Home Experts are just getting started!
Consider them matchmakers. They create value by finding and engaging buyers. As a creative marketing firm, they have a myriad of tools at their disposal to make these connections happen. Take aim. Targeted strategies are key to powerful connections. After researching your home and community, they have a good idea which language your buyer speaks, where they vacation, which publications they read on Saturday mornings, and how they like their media. Beyond demographics, your buyer’s personality is crucial to connecting. Speak personally. You’re either a thinker or a feeler. Feelers are intoxicated by beauty, the senses, immersive media, and the story. Thinkers look into features, utility of floor plans, the pros and cons of location, and whether this home is better than the neighbor’s. Each of their marketing strategies speak to both personalities in the way they determine value. Leave a mark. Your home’s brand holds the value - the feelings, the films, the website, the lifestyle, the facts and figures. The Luxury Home Experts won't let them forget it. After production is finished, your property is packaged and pitched to the media, the masses, their strategic partners, and your target buyers.
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Branded Website 92% of buyers use the internet as their primary tool for finding a home. It’s not a matter of if they’ll see it but what they see. Immersive websites are customized to your home’s brand and adjust seamlessly to mobile, tablet, and desktop computers.
Virtual Tours Viewers can explore your home and community in 360 degrees from the comforts of their couch on whichever browser or device they prefer. Buyers can step inside, and experience what life would be like as they walk from one room to the next.
Photo & Video Photography is key. Each image is “painted” with light by multiple strobes. Then retouched and composited by our professional retouchers. Each composition reflects several hours of refinements and color corrections.
Property Branding
Targeted Campaigns
Analytic Reports
Property branding serves as the unique equity building advocate for a potential buyer’s recall and value perception. Their designers create a custom brand according to your homes style and personality. This brand is integrated throughout every marketing campaign
The internet is more important than ever. Utilizing social media, targeted marketing and remarketing, adwords, location-based tracking, and strategic placement on important websites, they leverage interactive multimedia to connect buyers and increase shareability.
We’re fully transparent with results. Your monthly analytic reports include number of visits, referral sources, engagement mapping, and social statistics. Every marketing dollar spent is measured, evaluated and reported.
Multilingual Sites
Printed Fine Art Books
Creative Copywriting
International investors constitute over 1/3 of their potential buyers. To reach non-English speakers, each website is professionally translated to targeted languages with unique tracking URLs.
Time-tested, memorable, and easy to share for hands-on buyers, their printed marketing collateral looks and feels world-class establishing credibility and allowing for multiple touch points when sent in direct mailing campaigns.
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Thinkers look into features, utility of floor plans, the pros and cons of location, and whether this home is better than the neighbor’s. Each of our marketing strategies speak to both personalities in the way they determine value.
CASE STUDY 02:
TILDEN BAY COLONY SHORES After 535 days on the market with little showing activity, no feedback, and a few unqualified buyers, this Bay Colony home wasn’t getting the exposure it deserved. Its story wasn’t being told. Needing to stand out to defend its premium price point being one of the more expensive homes in the area, the Luxury Home Experts quickly stepped in. They established its high end features and styling which created excitement for the home. The seller received multiple offers and sold in 67 days for a price exceeding their goals and setting a recent area sales record.
48,511
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#1
Unique viewers
Offers made resulting in a successful sale at a record price
Countries
Historic Highest price per square foot in the neighborhood
reached through syndication
represented among syndicated property views
THE LUXURY HOME EXPERTS
TH E P RO C ES S There’s no shortcut to what they do.
With an average investment of over 170 collective hours of creative development per home, they stay busy researching, traveling, interviewing, brainstorming, sketching, writing, designing, shooting, editing, cutting, coloring, printing, promoting, calling, pitching, publishing, and analyzing (just to name a few).
photography, editing, web design, direct marketing, internet marketing, SEO, copywriting, real estate consulting, and public relations. Whether it’s negotiating placement in Dupont Registry or optimizing a remarketing campaign for a buyer in Germany or Russia, their creatives work full-time to defend your homes value until the highest paying buyer signs on the dotted line, all while providing exhaustive analytics along the way.
The Luxury Home Experts has added 10 creative departments to the typical home selling team: graphic design,
The global exposure the Luxury Home Experts provide is evidence of their extraordinary talent and commitment to create winning marketing strategies. We’ve worked with the Luxury Home Experts to market three of our luxury homes already and it certainly won’t be the last. Dan Sokolowski Founder of Panther Trucking 17
CASE STUDY 03:
LIGHTBOURN - ISLES OF COLLIER PRESERVE The seller of this home knew he had more invested when he built the home and was competing with new construction in the development. After failing to sell with a local agent utilizing only local advertising avenues, he decided a farther reaching “global� approach was necessary. Partnering with Elite Auctions and The Luxury Home Experts at Platinum would get this home sold quickly and for top dollar.
21,904
2,878
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Views from
Website views on the first day
Private
Offers made leading to a sale
social media advertising placements
showings
THE LUXURY HOME EXPERTS
T H E PAYO F F There’s no day like closing day!
You know you’ve done everything possible to defend value, draw attention, and bolster a feeling of immediacy around your home’s sale. The buyers can’t wait to move in. You’re free to start your next adventure wherever the world may take you. The cost of selling your home, even with all of the services The Luxury Home Experts provide, is often no higher than a traditional real estate broker.
“After several years on the market with every different top producing agent and company, The Luxury Home Experts at Platinum Real Estate executed a customized marketing plan for my estate. They not only sold it in under 30 days, but they got me $475,000 more than my asking price! I absolutely recommend them to everyone I know!" Richard Moodie, Founder of Kraftmaid Cabinets
THE LUXURY HOME EXPERTS
LE T ’ S TAL K Ready to sell your property? Give them a call before you put your home on the market. Like all their clients, you will be glad you did.
239-264-1100 1-833-LUX-PROS www.FloridaLuxuryHomeExperts.com
1-833-LUX-PROS FloridaLuxuryHomeExperts.com