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THE LUXURY HOME EXPERTS
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THE LUXURY HOME EXPERTS
WE AR E LU XU RY M AR K E TE RS .
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Pitch
Project
Process
Payoff
We defend premier price
9 ways we build value
A glimpse inside
Your home is worth more
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THE LUXURY HOME EXPERTS
YOU ’V E O N LY S EEN T H E H AL F O F I T. T h e L u x u r y H o m e E x p e r t s a re t r a n s f o r m i n g t h e w a y Cle veland’s weal thiest sell their estates. It’s not just about the broker age, MLS, and a rolodex anymore, that’s only part of the equation. The Luxury Home Experts are setting the stage, br ingi ng t he audi ence, directing the show, and turning these home s i nto sold successes.
The Luxury Home Experts are marketing and local industry leaders in positioning luxury homes to sell quickly for the highest possible price. Whether a penthouse in the growing Cleveland skyline, or a lakefront family escape, the Luxury Home Experts market and sell the finest homes in the Greater Cleveland area.
From producing targeted upscale video campaigns online to hand assembling artful property books, our in house artists and marketing experts work to defend value, draw attention, and bolster a feeling of immediacy around the sale of homes in Cleveland’s most prestigious neighborhoods. Setting the stage, bringing the audience and directing the show, all result in a successful sale.
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THE LUXURY HOME EXPERTS
TH E P IT C H It’s the faint smell of the lake breezes on the master balcony and the warmth of the evening sun though mahogany beams. It’s this visceral sensation that romances a buyer and not only demands a home be seen, but felt.
It’s more costly to lower your price than defend it.
If formed properly, this emotional connection is more powerful than logical assent. By creating inventive short films, immersive online experiences, and targeted marketing messages we raise perceived value, encourage emotional connections, and increase editorial appeal for leading blogs, magazines, and newspapers. Not only are buyers in love, they’re convinced your home is worth it!
There is no “Blue Book” value for a luxury property. Perception can be a harsh reality. Rather than resorting to large price reductions to increase appeal, The Luxury Home Experts aggressively defend a premium price by producing, packaging, and promoting a home's unique story through internationally awarded marketing materials and what may seem like unconventional targeted promotional campaigns.
This investment into the homes perceived value has yielded increased value for our client’s properties.
A home is more than square footage and a list of features. It’s a lifestyle, a destination, and a part of the family.
4x THE POWER
34% MORE
Top producing luxury agents bring different and valuable skillsets to your marketing, negotiations and successful sale.
We sell our own marketed listing 34% more often “in house” than the average agent only selling 5% of the time.
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CASE STUDY 01:
JACKSON After six years on the market with multiple price drops, the founder of Kraftmaid Cabinetry decided he needed an invigorating attention grabbing campaign unlike anything the Cleveland real estate market had previously seen to defend a premium price point. Within three weeks the Luxury Home Experts worked around the clock to craft a brand building “cheeky” narrative similar to luxury perfume ads, with a special focus on the finality of moving forward. With unprecedented results, the property’s video anthropomorphized the home’s defining qualities: elegant, smart, and strong. “Have I told you lately how much I love my Casa?” went viral with its unique message and attracted major news attention including a parody skit aired by Cleveland’s own Dawn Kendrick.
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Viral film views in first week
Media appearances including WSJ and Yahoo Real Estate
Qualified vetted bidders with final offer $ 475,000 over offering
Personalized delivered films sent to targeted, affluent buyers and wealth managers
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THE LUXURY HOME EXPERTS
T H E P R O J E CT Where most traditional real estate marketing ends, the Luxury Home Experts are just getting started!
Consider us a matchmaker of sorts. We create value by finding and engaging buyers. As a creative marketing firm, we have a myriad of tools at our disposal to these connections happen. Take aim. Targeted strategies are key to powerful connection. After researching your home and community, we have a good idea which language your buyer speaks, where they vacation, which publications they read on Saturday mornings, and how they like their media. Beyond demographics, your buyers personality is crucial to connection. Speak personally. You’re either a thinker or a feeler. Feelers are intoxicated by beauty, the senses, immersive media, and the story. Thinkers look into features, utility of floor plans, the pros and cons of location, and whether this home is better than the neighbor’s. Each of our marketing strategies speak to both personalities in the way they determine value. Leave a mark. Your home’s brand holds the value - the feelings, the films, the website, the lifestyle, the facts and figures. The Luxury Home Experts won't let them forget it. After production is finished, your property is packaged and pitched to the media, the masses, our strategic partners, and your target buyers.
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Branded Website 92% of buyers claim the internet as their primary tool for finding a home. It’s not a matter of if they’ll see it but what they see. Our immersive websites are customized to your homes brand and adjust seamlessly to mobile, tablet, and desktop computers.
Property Branding Property branding serves as the unique equity building advocate for a potential buyer’s recall and value perception. Our designers create a custom brand according to your homes style and personality. This brand is integrated throughout every marketing campaign
Multilingual Sites International investors constitute over 1/3 of our buyers. To reach non-English speakers, each website is professionally translated to targeted languages with unique tracking URLs.
VTour Whether 100 feet above the lake or in your subterranean garage, viewers can explore your home and community in 360x360 degrees from the comforts of their couch on whichever browser or device they prefer. Buyers can step inside, and experience what life would be like as they walk from one room to the next.
Analytic Reports We’re fully transparent with results. Your monthly analytic reports include number of visits, referral sources, engagement mapping, and social statistics. Every marketing dollar spent is measured, analyzed and reported so you know exactly how successful each campaign has been sent.
Printed Fine Art Books Time-tested, memorable, and easy to share for hands-on buyers, our printed marketing collateral looks and feels world-class establishing credibility and allowing for multiple touch points when sent in direct mailing campaigns.
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Photo & Video Photos are primary. Each image is “painted” with light with multiple strobes. Then retouched and composited by our professional retouchers. Each composition reflects several hours of refinements and color corrections.
Targeted Campaigns The internet is more important than ever. Utilizing social media, targeted remarketing, adwords, location based tracking, and strategic placement on important websites, we leverage interactive multimedia to connect buyers and increase shareability.
Creative Copywriting Thinkers look into features, utility of floor plans, the pros and cons of location, and whether this home is better than the neighbor’s. Each of our marketing strategies speak to both personalities in the way they determine value.
CASE STUDY 02:
S A N C T U A RY After being on the market for 352 days with another leading agent while located in an area struggling with an average of 33 months of current inventory, Sanctuary’s story wasn’t being told. The homeowner decided to take a new approach and hired the Luxury Home Experts. We combined the excitement and allure of being in one of the most prestigious neighborhoods in Lake County while showcasing the quality of design build that set this home apart from the rest, all while maintaining the homeowners offering price. We featured the home internationally on multilingual response websites and developed ads exclusively for the property that were featured in WallStreetJournal.com and TheNewYorkTimes.com. That lead to Sanctuary being one of the highest sold properties in the area to an international buyer in 79 days.
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Property showings with qualified to purchase prospective buyers
Countries represented amongst thousands of website views
Qualified offers with final offer within 91% of homeowners offered price
Historic Highest priced sale in neighborhood in over 7 years
THE LUXURY HOME EXPERTS
TH E P RO C ES S There’s no shortcut to what we do.
With an average investment of over 170 collective hours of creative development per home, we stay busy researching, traveling, interviewing, brainstorming, sketching, writing, designing, shooting, editing, cutting, coloring, printing, promoting, calling, pitching, publishing, and analyzing (just to name a few).
cinematography, photography, editing, web design, direct marketing, internet marketing / SEO, copywriting, real estate consulting, and public relations. Whether it’s negotiating placement in Dupont Registry or optimizing a remarketing campaign for a buyer in China, our Creatives work full-time to defend your homes value until the highest paying buyer signs on the dotted line — providing exhaustive analytics along the way.
The Luxury Home Experts has added 10 creative departments to the typical home selling team: graphic design,
The global exposure the Luxury Home Experts provide is evidence of their extraordinary talent and commitment to create winning marketing strategies. We’ve Worked with the Luxury Home Experts to market two of our homes already and it certainly wont be the last. Dan Sokolawski Founder Panther Trucking 15
CASE STUDY 03:
EAST LAKE RD After 815 days on the market with little showing activity, little to no feedback, and a few unqualified buyers, this lakefront home wasn’t getting the exposure it deserved. It’s story wasn’t being told. Needing to stand out to defend its premium price point and being one of the more expensive homes in the area, the Luxury Home Experts quickly stepping in and established its high end features and styling and creating exciting for the home. The selling received multiple offers and sold in 64 days for a price exceeding their goals and hitting recent area sale record.
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Syndicate property views from over 25 countries
Viewers reached through targeted social media channels
Property showings by financially qualified buyers
Offers made to successful sale
THE LUXURY HOME EXPERTS
T H E PAYO F F There’s no day like closing day
You know you’ve done everything possible to defend value, draw attention, and bolster a feeling of immediacy around your home’s sale. The buyers cant wait to move in. You’re free to start your next adventure wherever the world might be calling. The best part — The cost of selling your home with The Luxury Home Experts services is often no higher than a traditional real estate transaction. It pays to have the other half.
“After several years on the market with every different "top producing agent" and company, The Luxury Home Experts at Platinum Real Estate executed a customized marketing plan for my estate. They not only sold it in under 30 days but they got me more than my asking price! I absolutely recommend them to everyone I know!" Richard Moodie, Founder of Kraftmaid Cabinets
THE LUXURY HOME EXPERTS
LE T ’ S TAL K Ready to talk ideas? Give us a call before listing or adjusting your price. You, like all our clients, will be glad you did.
1 -844 - LUXPROS clevelandluxuryexperts.com
1 -844 - LUXPROS clevelandluxuryexperts.com