Stellenbosch Wine Route embraces environmental practices

Launched by former US President Barack Obama in 2018, the Porto

Protocol is a global sustainable initiative signed by companies across numerous industries. These have pledged to play their part in employing and sharing sustainable environmental practices to combat climate change.

“Stellenbosch Wine Routes become the first Southern Hemisphere wine region to join the ranks of global signatories of the Porto Protocol, all of which have committed to accelerating their focus and efforts, guiding their activity by good environmental practice principles and executing projects oriented towards the sustainability of the region,” said Mike Ratcliffe, chairman of Stellenbosch Wine Routes.

Mike Ratcliffe, chairman of Stellenbosch Wine Routes.

“As the leading wine tourism destination in South Africa, Stellenbosch recognises the leadership role it must play on climate change issues. We are committed as the entire wine and tourism ecosystem of Stellenbosch to lead the way in environmental protection and to foster good environmental principles among all our stakeholders,” Mr Ratcliffe said.

The recent launch of Visit Stellenbosch, a new Destination Marketing Organisation (DMO), unifies all Stellenbosch tourism stakeholders under one umbrella with the objective of growing the tourism and experience economy in Stellenbosch for the benefit of all communities.

“Central to that mandate is ensuring that Stellenbosch is known as a place where people come to discover, learn, create, start up, launch andbring into being. This is a destination that pioneers innovative and scalable high-impact solutions to tackle pressing, social, economic and environmental issues. We have a responsibility to confront the biggest issues,” Mr Ratcliffe added.

Among the initiatives already being employed by members of Stellenbosch Wine Routes aimed at sustainability, biodiversity and conservation include the Integrated Production of Wine, a voluntary sustainability scheme established by the South African wine industry in 1998, WWF Conservation Champions and the establishment of three large conservancies in Stellenbosch, including the Greater

Simonsberg Conservancy, the Bottelary Hills Conservancy and the Banhoek Conservancy. Adrian Bridge, chief executive officer of Taylor’s Port and chairman of the Porto Protocol, highlights the wine industry’s role in leading fromthe front to mitigate the harmful impact of climate change.

“The wine industry suffers directly from climate change and is therefore well placed to lead the movement aimed at finding solutions towards a better environment. We are all responsible and we cannot afford to waste any more time. We need to act now,” Mr Bridge said.