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Providing human interaction at business events

Live events and B2B shows are crucial steps in a business’s marketing strategy, with many looking to the next big trend to attract attention and stand out. As B2B shows are a melting pot of industry professionals to network, convene, and build brand awareness, we believe in pursuing deeper and meaningful connections and using mobile hospitality to forge positive impressions that last far beyond your event.

While online marketing continues to grow in popularity, with new trends emerging daily, live events remain significant. The global events industry is expected to have year-onyear growth, and the reason for this is simple. Live event marketing, or face-to-face marketing, succeeds in ways that online marketing cannot, because it's rooted in building genuine connections based on human experiences and interaction.

But first, to filter leads and prospects down the sales funnel and begin building brand credibility and trust, the foundation of all sales starts with brand exposure and awareness.

There is an abundance of opportunities to increase brand exposure in new and exciting ways, from video walls and screens, to eye-catching graphics and use of the next big piece of event tech, and, while they offer experiences, they lack the human element and interaction that builds meaningful connections. That’s where mobile hospitality comes in. Your on-stand offerings, coupled with turnkey branded services, cut through the noise and optimise your brand visibility by appealing to all the senses. And, as the old saying goes, ‘people buy from people’.

Sharing food and eating together during a quick catch-up fundamentally improves connections and builds relationships. It’s a social activity that can function as a powerful marketing tool for B2B shows as it facilitates conversations and creates shared

experiences. Offering your delegates a choice of refreshments and snacks with your company logo and branding creates a fully branded experience without them even knowing it. And this is the key to successful brand association.

At Barmotion, we know that branded mobile hospitality can be a powerful tool in increasing engagement and visitors in a live marketing environment. Why? Because emotions and feelings are crucial components of making purchasing decisions. In addition to the rush of excitement from eating delicious treats, and the psychological benefits of healthy and nourishing food, the interaction and connection that hospitality offers ensures your brand builds trust and loyalty with your target audiences.

We deliver the best results for your below-the-line marketing campaign. With more than a decade of experience under our belt with providing bespoke hospitality solutions to exhibitions and live events, we understand the art of wrapping your audience with your brand and creating an atmosphere that helps maximise your brand’s exposure and awareness at B2B shows.

We are Rock Stars because we create a buzz, leading from the front and propelling your brand and messaging with energy and professionalism. As your brand ambassadors, we take delegates from the initial awareness stage and convert them to warm leads. That’s because we take every interaction seriously and make every touchpoint branded, from the first welcome to the final goodbye.

Never underestimate the significance of human interaction at B2B shows. By harnessing the power of our branded hospitality solutions, you can foster positive relationships and develop great connections that resonate with visitors, long after the event.

Contact details

Tel: 0861 WE ROCK (0861 937 625)

Email: info@barmotion.co.za

Website: www.barmotion.co.za