Business Events Africa — August 2023

Page 8

www.businesseventsafrica.com Vol 43 No 8 AUGUST 2023
of the Business
Industry in Africa
Voice
Events

Y O U ’ R E M I N T T O S T A Y W I T H U S !

MINT Resorts The Blyde opens its doors on 29 September 2023, offering a luxurious retreat in the heart of Pretoria/Tshwane-East Nestled within the exquisite Riverwalk Estate, this 64-room hotel and conferencing venue extraordinaire promises an exceptional experience for every occasion With its queen-sized beds, executive suites boasting balconies overlooking the scenic lagoon, and a range of world-class amenities including a gym, spa, and QwikR convenience store, MINT Resorts The Blyde is the epitome of sophistication and comfort

For conference inquiries and custom quotes, please reach out to our dedicated coordinators at theblyde events@minthotels co za

m i n t h o t e l s . c o . z a

HEAD OFFICE POSTAL ADDRESS: PO Box 414, Kloof 3640, South Africa

TEL: +27 (0)31 764 6977

FAX: 086 762 1867

MANAGING DIRECTOR: Malcolm King malcolm@contactpub.co.za

EDITOR: Irene Costa gomesi@iafrica.com

SENIOR GRAPHIC DESIGNER: Vincent Goode vincent@contactpub.co.za

DISTRIBUTION MANAGER: Jackie Goosen jackie@contactpub.co.za

SALES REPRESENTATIVE: Irene Costa

+27 (0)82 558 7387 gomesi@iafrica.com

PUBLICATION DETAILS: Volume 43 No 8

Business Events Africa has 12 issues a year and is published monthly. This magazine is currently only available in digital format.

Published by the proprietor Contact Publications (Pty) Ltd (Reg
1981/011920/07) The authority on meetings, exhibitions, special events and incentives management www.businesseventsafrica.com Official Journal of the Southern Africa Chapter of the Society for Incentive Travel Excellence publishers of Business Events Africa, is a member of: Official journal of the Exhibition & Event Association of Southern Africa Official media partner
No.

Connect, share and continue to learn

In the fast-paced world we currently find ourselves, it is reassuring to belong to trade associations. The members often become industry partners and sometimes, even friends.

The business events industry is like a family. I am proud to be part of this family. The diversity of the industry is what makes it so enticing. We are made up of many personalities, representing various facets of the sector with one purpose — to host successful business events in South Africa.

Business events is not tourism — it goes beyond tourism and touches on all sectors imaginable. At some point, an organisation or association has to meet, engage and share knowledge. This may be in a boardroom or an annual congress, or at an exhibition, or an event. Of course, there is also the need to be rewarded and this is where the incentives part of business events kicks in.

I am fascinated and am constantly

in search of information on the broader reach that our sector has on the country and its economy, not just financially, but also the knowledge economy.

Interestingly, South Africa Tourism India recently shared with Business Events its aim to grow the business events market to South Africa by 35 per cent in 2023.

As a result of the ongoing efforts, India has converted around 2,841 pax across varied sectors into South Africa between May to September 2023. It is important to note that South Africa hosted the BRICS summit in August 2023. For more information, have a look at the full story in the magazine.

I am also constantly learning from the amazing individuals in our industry.

At the recent SAACI Congress held

in Addo in the Eastern Cape, I realised that the connections I have made over the years have been cemented during the various congresses, exhibitions and business events which I have attended.

What I love about association events — it offers delegates a platform to learn, engage, connect, reconnect and discover new partnerships. It also offers young professionals a springboard into the industry. They are, after all, the future of the industry.

This year’s theme for the SAACI Congress was ‘Telling a Fresh Story’. The motivational speakers at this year’s congress wer e all remarkable people and left delegates inspired and ready to take on the world!

However, we often overlook the untold stories of the delegates. We

all have our own stories to share. They can be just as powerful as the stories presented by the motivational speakers. We can learn from each other.

One of the highlights was the ‘afterhours’ honest conversations.

This month, we celebrate the women in our industry. We have the most amazing women leading our industry and, in this issue, we look at just a few of those remarkable women. We have so many that it would be impossible to profile every woman in one issue. I salute all the incredible women in our sector!

As I conclude, remember to connect, to share your own stories and to learn from each other.

Hospitality Junxtion Alliance is a full-services Sales & Marketing Representation company. We dedicate ourselves to promotiong Venues, Hotels, Lodges and Event services through dynamic sales, marketing and networking endeavours. Passionately Promoting, Hotels, Lodges & Event Services
info@hospitalityjunxtion.co.za EDITOR’S COMMENT
Image courtesy of Blueberry Hill Hotel, Johannesburg
Irene Email: gomesi@iafrica.com
Credit: Hein Liebetrau

Registrations are open for Meetings Africa 2024

The countdown to Meetings Africa 2024 has begun.

Meetings Africa is set to take place at the Sandton Convention Centre, Johannesburg, from 27-28 February 2024, with Business Opportunity Networking Day (BONDay) preceding the show on 26 February 2024. Delegates from all over the world are now invited to register and book their spot at this all-important trade show.

Meetings Africa is a Pan-African trade show, where African associations and meetings industry professionals come together to showcase Africa’s diverse offering of business events services and products to global buyers. At Meetings Africa, delegates also come together to share knowledge as they partner to contribute to transforming and growing the continent’s business events sector.

“I am pleased to invite business events product owners from across the continent to register to exhibit at Meetings Africa 2024. This is the ideal platform for us to collectively showcase to the world what Africa has to offer as a business events destination and amplify the continent’s stories of success. I also invite buyers from various parts of the world so they can come to witness first-hand the wide variety of business events quality assured facilities,” said Zinhle Nzama, acting chief convention bureau officer at the South African National Convention Bureau.

Meetings Africa’s official host partners, the Gauteng Tourism Authority, along with the City of Johannesburg and the Sandton Convention Centre, are also ready to welcome delegates to Meetings Africa.

“Gauteng eagerly embraces the honour of hosting Meetings Africa 2024, for it is not only a testament to our vibrant spirit, but also a catalyst that amplifies our destination’s allure and fuels the ever-growing flames of our economic prosperity. Together, we shall create an unforgettable experience, where business events converge with inspiration, laying the foundation for endless possibilities and a flourishing future for our industry,” said Nonnie Kubeka, executive director: Gauteng Convention & Event Bureau.

“As the home of Meetings Africa, South Africa’s premium business events lekgotla, Johannesburg is ready to welcome the 18th edition of Meetings Africa. Needless to say, as we are now completely post-Covid, there is an immense feeling of enthusiasm and hopefulness,” Rendani Khorommbi, deputy director: convention bureau, Johannesburg Tourism.

Shaun Bird, general manager of Sandton Convention Centre, expressed his enthusiasm. He said: “We are proud to be a catalyst for connections in the conference, exhibition, and

meetings industry. Our commitment to providing a world-class venue, embracing innovation, and creating impactful experiences remains unwavering. As we continue to navigate the challenges of the ever-evolving events landscape, we strive to build bridges, foster collaboration, and ensure that the Sandton Convention Centre remains a premier destination for unforgettable events.”

With the theme, ‘Africa’s success built on quality connections’, Meetings Africa 2024 will continue to amplify the continent’s stories of success, and it promises an even better and more enhanced show. The SANCB has conducted debriefing sessions, one-on-ones, and focus group sessions all in a bid to gather insights that will be used to actively enhance the show’s offering.

In 2023, Meetings Africa brought together 273 hosted buyers and 355 exhibitors from 22 African countries and the 2024 installation is gearing up to welcoming even more delegates in 2024.

To register for the show, please visit our website www.meetingsafrica.co.za or contact our Exhibition Sales Team:

Gisele Masengo: Sales Manager

Rembu Moshapo: Sales Executive

Lebohang Khanye: Sales Executive

Telephone: +27 (0)11 476 5104

E-mail: exhibitor@meetingsafrica.co.za

Business Events Africa August 2023 5 PAGE STRAP NEWS

South African Tourism aims for a 35 per cent increase in Indian MICE travellers in 2023

1 in 4 Indian arrivals to South Africa are motivated by MICE.

Committed to the growth of the Indian business and MICE travel segment, South African Tourism continues to engage with corporates through its MICE think tanks that assist in setting the ground for quick recall and are particularly aimed at capitalising on the growing demand for MICE tourism.

It serves as an add-on to the tourism board’s well-developed strategy and allows them to directly communicate with the decision-makers responsible for their company’s corporate travel purchasing and address their needs.

Last yearm the tourism board met with corporates across four cities, namely Delhi, Mumbai, Pune and Bengaluru in a closed-door event featuring 30-40 companies. The interactions focused on exploring the latest opportunities within the destination, showcasing new regions and allowing the corporates to share their understanding and needs. Further, it provided an in-depth understanding of the overall incentives segment, an evolved sense of purchaser needs and expectations, and most importantly, helped educate the decision-makers on various business-oriented facilities that the destination has to offer.

Neliswa Nkani, hub head — Middle East, India and South-East Asia, South African Tourism said: “Corporate India’s increasing interest in hosting global/ inter-governmental meetings, incentives and important exhibitions in South Africa is a testament towards the world-class business facilities the country has to offer. The Rainbow Nation has evolved as a destination with a winning combination for India’s business and incentive travellers owing to the affordability and available engagement opportunities. It is heartening to see more and more corporate houses choosing South Africa as the preferred destination for addressing their business needs.”

“The strengthening economic ties between both the nations presents us with a great opportunity to capitalise on the increasing demand for incentive tourism. Keeping in mind the evergrowing size of the Indian economy, we are aiming for a 35 per cent growth in MICE travellers from India in 2023,” she added.

As a result of the ongoing efforts, India has converted around 2,841 pax across varied sectors between May to September 2023. It is important to note that during this time South Africa will be

hosting the BRICS summit, which is a testament to our capabilities to host world-class events.

We can attribute this success to the direct engagements we have had with corporates, The High Commission and the Consulate General. The think tanks are also complemented with events like

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Neliswa Nkani, Hub Head — MEISEA South African Tourism. Image by dinesh bhuria from Pixabay

‘sights, sounds and taste of South Africa’, that bring the destination alive in India and immerse the corporates.

South African Tourism has realised the value of incentive travel and our think tanks are embedded in our strategy, to enhance business events in collaboration with the National Convention Bureau, which is a key department in securing big events and bid support.

The table above is a snapshot of the conversions from May to September 2023. Post the pandemic, India moved up two spots, to become the sixth largest international source market for South Africa. In 2022, the Rainbow Nation witnessed a surge of over 200 per cent in travellers from the country and welcomed over 55,000 Indians up to December. With over 1 in 4 Indian arrivals to South Africa motivated by MICE, the country continues to remain amongst the top-three focus markets for South African Tourism. Key to note is that Indians are the highest consumers of adventure activities in India. Raising its targets for this year, the tourism board is aiming for a 35 per cent increase in incentive travellers from metros and tier-two markets in 2023 and will continue to interact with potential audiences through such highly engaging events.

Quarter 1-2

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Sr. No Corporate Sector Quarter Standard Pax Days Estimated Month of Travel Measure Economic Impact 1 Insurance 1 R6,400 185 5 R5,920,000 May 2 Manufacturing /Cement 1 R6,400 280 5 R8,960,000 June 3 Insurance 1 R6,400 180 5 R5,760,000 July 4 Banking 2 R6,400 470 5 R15,040,000 August 5 Financial Services 2 R6,400 106 4 R2,713,600 August 6 Automotive/Agricultural Equipment 2 R6,400 470 5 R15,040,000 August 7 Manufacturing 1 R6,400 175 4 R4,480,000 June 8 Manufacturing 2 R6,400 175 4 R4,480,000 August 9 Manufacturing 2 R6,400 175 4 R4,480,000 August 10 Manufacturing 2 R6,400 175 4 R4,480,000 September 11 Manufacturing 2 R6,400 280 4 R7,168,000 September 12 Health Insurance 2 R6,400 170 4 R4,352,000 August Total Pax 2,841 Total Estimated Economic Impact R82,873,600 A snapshot of the conversions from May to September 2023.
Image by Ulrike Mai from Pixabay

Mint Resorts — The Blyde Hotel opens its doors in September

The much-anticipated MINT Resorts The Blyde Hotel will officially open its doors on 29 September 2023, marking an exciting moment for the capital city as it welcomes its very first true resort-style hotel! This luxurious retreat, located east of Pretoria/Tshwane, is not only the talk of the town but also proudly features the first crystal lagoon in South Africa, a stunning addition to the renowned Balwin Properties development.

Indulge in a water-lover’s paradise at The Blyde, a one-of-a-kind lifestyle estate designed around a crystalclear sustainable lagoon, offering the perfect haven for swimming, kayaking, and paddleboarding enthusiasts. The onsite classic Lifestyle Centre caters to every taste, featuring the Vista restaurant, gym, game rooms, and spa. All this, backed by state-of-the-art security to ensure peace of mind.

At The Blyde, guests, delegates, and residents alike are treated to a holistic

experience, with entertainment activities thoughtfully complemented by practical amenities like a laundromat and concierge services.

Seamlessly integrated into the exquisite Riverwalk Estate, this exceptional 64-room hotel and events centre promises to elevate every occasion. With a variety of luxurious room options, including standard, superior, deluxe, and executive rooms, as well as the renowned MINT Collection featuring the exclusive Blyde Villa, complete with a private butler and

housekeeper, the resort boasts world-class amenities like a gym, spa, 25-seater cinema, lounge, and games room with a QwikR convenience store. MINT Resorts The Blyde truly embodies sophistication and comfort, further complemented by the hotel’s restaurant, Vista, serving a delightful fusion of Pan-African and Mediterranean cuisine, ensuring an unforgettable culinary journey from breakfast to dinner.

Staying at MINT Resorts The Blyde is not just about finding a place to rest — it’s an

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immersive experience, an adventure, and an invitation to indulge in a lifestyle of elegance, convenience, and fun. Whether you’re embarking on a business trip or a leisurely vacation, every moment offers an opportunity to create unforgettable memories.

And the grandeur of this new resort hotel doesn’t stop there. The highly anticipated Blyde Events Centre is set to make a grand entrance onto the conferencing scene. Be prepared to be enthralled by a new level of excellence as you step into a state-of-theart facility designed to ignite creativity, foster collaboration, and ensure the success of your next extraordinary event.

The Blyde Events Centre offers an array of social spaces, including the Main Events Venue with a wraparound balcony, two breakaway rooms adjacent to the main venue on the hotel’s first floor, and an additional breakaway room, a boardroom, and a cinema on the ground floor. Staying at MINT Resorts means making connections, and the resort’s various social spaces and communal areas provide ample opportunities to meet and mingle with other guests.

The Centre’s main venue spans 332sqm and can accommodate up to 250 delegates in a schoolroom setup or 200 guests in a banqueting style. With careful attention to the modern-day needs of delegates, the main venue features large floor-to-ceiling east-facing windows that open up to a 325sqm balcony, perfect for tea breaks or pre-dinner drinks overlooking the magnificent crystal lagoon. Additionally, the hotel offers two smaller breakaway rooms that can serve as office spaces or holding rooms during large events or smaller board meetings. An extra breakaway room next to the Vista restaurant also overlooks the lagoon and

can accommodate eighty delegates in cinema seating.

Here’s why you won’t want to miss the opportunity to host your next conference at MINT Resorts

The Blyde Events Centre: Unparalleled elegance: From the moment you walk through the doors of our contemporary and stylish venue, you’ll be transported into a world of sophistication and luxury. Every aspect of our centre has been meticulously designed to create an ambiance that will leave a lasting impression on both your attendees and speakers. Exquisite attention to detail and refined aesthetics

set the stage for unforgettable experiences, while our team will work closely with you to achieve all your desired outcomes.

Versatile spaces: Whether you’re planning an intimate workshop, a corporate conference, or a grand gala, the Blyde Events Centre offers five flexible spaces that can be tailored to suit your specific needs. From smaller intimate groups of ten to large groups of up to 250 delegates, our state-of-the-art rooms are equipped with cutting-edge technology, ensuring seamless presentations and engaging interactions. Regardless of the size or nature of your event, our team of professionals will work closely with you to create the perfect setup to enhance your team’s engagement during the event.

Premium accommodation: After a productive day of conferencing, unwind in the lap of luxury and comfort in our beautifully designed en-suite bedrooms in the hotel or apartments on the estate. Each hotel room reflects the same attention to detail and sophisticated style found throughout the hotel, providing a sanctuary for relaxation. We offer various room types to cater for the diverse needs of our discerning travellers, regardless of the length of stay. Indulge in the ultimate retreat and most comfortable sleep in our home

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away from home so that you can wake up rejuvenated, ready to tackle another day of conferencing.

Exquisite dining: The onsite Vista restaurant serves a delightful fusion of Pan-African and Mediterranean cuisine, catering to every palate and providing an unforgettable culinary journey from breakfast to dinner.

Sustainability: The crystal-clear lagoon is not just a luxury feature, but also a sustainable one, reflecting the resort’s commitment to environmentally-friendly practices.

We’ve truly raised the accommodation bar with The Blyde Villa! Over the last two years, the Villa has offered hundreds of families, friends, and colleagues the most luxurious of stays in the perfect premium MINTexperience. Our 650sqm 5-Star Blyde Villa boasts 4-bedrooms with en-suite bathrooms and sleeps up to eight guests. The Villa is the epitome of paradise, offering personal and attentive service. Featuring a fully equipped kitchen and pantry, the option to add a private chef, an extra-large living area leading onto a private deck with a 25m lap pool and

jacuzzi, indoor and outdoor fireplaces, 24-hour butler and concierge service, and direct access to an exquisite Crystal Lagoon.

To ensure a smooth and convenient booking process, guest reservations for the resort opened on 1 August. Whether booking through the hotel website minthotels.co.za or via theblyde.stay@minthotels.co.za, securing your spot at this exceptional destination is just a click away.

For conference inquiries and custom quotes, please reach out to our dedicated coordinators at theblyde.events@ minthotels.co.za. While the resort does not offer day conference packages, attractive stayover rates are available for bookings with a minimum of 30 delegates.

The Blyde Events Centre offers tailored conference packages that seamlessly combine top-notch facilities, exquisite accommodation, and international-styled cuisine.

Full day conference packages, start from R695 per delegate and accommodation, R1,425 per night in a standard room with breakfast. These comprehensive packages feature accommodation in the hotel or estate apartments, an expansive breakfast buffet at Vista Restaurant, three refreshment breaks with snacks, tea, coffee, and juice, as well as a delectable lunch inclusive of two soft drinks. Additionally, we offer buffet dinners in three thoughtfully designed packages, starting from R400 per delegate.

Experience the grandeur of MINT Resorts The Blyde Events Centre by

booking your event today. Don’t miss this opportunity to leave a lasting impression on your attendees and elevate your event to new heights.

At MINT Resorts, we can’t wait to create extraordinary memories with you!

Apartment Sales are also available for those seeking investment opportunities. For more information, please visit https://balwin.co.za/developments/ the-blyde-apartments/. This exclusive development offers one, two, and three-bedroom apartments with private gardens for ground floor units and private balconies for those on the first, second, and third floors. All apartments are equipped with kitchen appliances, including an undercounter electric oven, hob with extractor, metallic colour fridge, washing machine, tumble dryer, and dishwasher. Each apartment is fibre and DSTV ready, and the apartment blocks are solar-supplemented with prepaid electricity and water, alongside a full backup generator for the estate.

Discover the ultimate blend of luxury, style, and convenience at MINT Resorts The Blyde, where your conference becomes a memorable and truly exceptional experience.

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Africa Business Tourism and MICE

Masterclass hosted in Johannesburg

The sixth edition of Africa Business Tourism and MICE Masterclass was recently held on 27-28 July 2023 in Johannesburg, South Africa. The Masterclass provided new insights on trends in sales, bidding and joint marketing agreements. Held in a hybrid format, the programme was attended by delegates from throughout Africa, physically and virtually.

The 2023 Africa Business Tourism and MICE Masterclass was an opportunity for stakeholders to understand the global and African business events industry outlook, build relationships and learn directly from the global and renowned industry experts, as well as the corporate planner sector. A critical area of focus was how stakeholders can leverage opportunities presented by the African Continental Free Trade Area (AfCFTA) to drive further growth and development in the Africa business events sector.

Delegates were able to engage and learn from global industry thought leaders. Some of the key themes, included: SME tax management, sustainability, ‘bleisure’ and its opportunities as well as how the business events sector can unlock opportunities using the ICCA platforms. Other themes touched on becoming a DMC and a business event professional.

During the Masterclass, ATP volunteered to be the intra-African industry spokesperson by collaborating with the University of South Africa, MICE Knowledge, UK and BDO.

In doing so, ATP will champion the dissemination of knowledge, through information and insights. It will also continue to provide networking and a platform for public and private sector stakeholders across the continent. Lastly, ATP will continue to utilise its partnership with Cornell University to strengthen the value of its programmes, offered across the entire business events value chain in Africa.

Contact details

For partnerships, sponsorships, registration, and enquiries, please contact Ms. Rejoice Chishamba:

Email:

rejoice@africatourismpartners.com

Tel: +27 (0)11 318 1741

Cell: +27 (0)81 303 7030

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MICE MASTERCLASS

SAACI Congress 2023 Be the author of your own story

There is something to be said about conferencing in a small town, it has a way of connecting delegates. It may be the shared shuttle drives, smaller accommodation options, and definitely, fewer distractions. Addo, in the Eastern Cape, was the host town to this year’s Southern African Association of the Conference Industry (SAACI) Annual National Congress, which took place from 30 July to 1 August 2023.

This year’s theme – ‘Telling a Fresh Story’, certainly lived up to its title, from the inspirational speakers, to its location being an agricultural hub, to citrus farms and other produce — another kind of ‘fresh’. Delegates got to hear some incredible, inspirational speakers — some of which shared how they survived, literally survived. One such harrowing account came from Stephen McGown who was kidnapped by Al Qaeda; for nearly six years he lived with his capturers in the desert before being freed. Captain Londy Ngcobo, affectionately known as ‘The Blaq Mermaid’, Africa’s first female dredge master, shared her life experiences, including surviving being captured by pirates.

The common threads — never giving up

and finding purpose and value; find what anchors you and show up, wherever you find yourself. You choose your attitude. And lastly, life is a choice… own it!

Other speakers also shared their life experiences, successes and failures — one such remarkable person was Adrian Gardiner, executive chairman, The Mantis Collection.

Another such speaker, Peter van Kets, is a professional endurance adventurer. He shared the hard lessons he’d learnt during his expeditions. He said success belongs to you; it all depends how much you want it. It is also important to be innovative and help other people to succeed. “Whenever you find yourself in a storm, know that it will end. How you deal with it is what people will remember,”

Peter said.

Zinhle Nzama, acting chief convention

bureau officer, South Africa National Convention Bureau (SANCB), offered an overview of the SANCB’s programmes and campaigns. Zinhle also touched on Meetings Africa 2023 — and announced that registrations are now open for the event.

Fish Mahlalela, South African deputy minister of tourism, said: “Through research done by the analytics and insights team at South African Tourism, we know that the African business events industry went from $12,6 billion in 2019 and contracted to $3,1 in 2020. Looking ahead, the region is anticipated to reach pre-pandemic figures by 2024. Looking at our country, projections show a considerable uptake, with figures set to surpass 2019 pre-pandemic values by 2024, at an impressive $7.4 billion, to ultimately reach $10.2 billion by 2028.”

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SAACI CONGRESS REPORTBACK
One of the panel discussions during the SAACI Congress. This panel discussion was on diversity and inclusion and was moderated by Esti Venske, Cape Pensinsula University of Technology. From left the panellists: Gheeta Payle, Inhouse VTM Cape Town; Captain Londy Ngcobo and Zinhle Nzama, South Africa National Convention Bureau.

Diversity and Inclusion

A discussion on diversity and inclusion was moderated by Esti Venske, from the Cape Peninsula University of Technology and the panellists were: Captain Londy Ngcobo, Zinhle Nzama, SANCB and Gheeta Payle. The discussion looked at the need for more youth in the industry, and a point was made that if you don’t bring in more youth you will become redundant. The challenge — to have more youth at next year’s SAACI Congress.

Technology

Looking at technology, Nazareen Ebrahim from Naz Consulting, offered insights into AI Tools for Events. Her topic opened up a panel discussion with moderator, Alex Wrottesley and two other panellists, Caroline Morgan and Jaques Fouche.

The main outcome from the discussion – Artificial Intelligence (AI) won’t replace you – but someone using AI may take your job. Basically, we need to educate ourselves on AI and how we can incorporate it into our current positions.

Bilal Kathrada, founder and chief executive officer of IT Varsity offered his insights into AI and skills development. He emphasised that as much as technology advances, people remain more important.

Bilal then joined the panel discussion, moderated by Jaques Fouche and other panellists: Bjorn Hufkie, Minister Kganyago and Justin Hawes, who looked at how we can personify data, and how there needs to be constant communication with that data — it has to be ongoing. However, sometimes the challenge is, what do you do with that data? Other panel discussions looked at succession planning and skills development.

Skills development

Zareef Minty, chief executive officer of Afribiz Media, offered insights into skills development and how he unlocked opportunities for himself by opening his own company. Passionate about skill development, he offered some solutions on youth empowerment.

Sustainability

Looking at sustainability, Michael Petrie, strategic planning development manager of VW South Africa, spoke on VW South Africa’s sustainability programmes. While, Justin Hawes, managing director of Scan Display and founding member of the Event Greening Forum, spoke on Net Zero Carbon Emissions.

Esmare Steinhofel, regional director Africa of International Congress and Convention Association (ICCA), offered insights into ICCA and its African membership.

The SAACI Annual National Congress offered delegates a platform to reconnect and make new connections. The content was inspiring, with remarkable motivational speakers, and touched on artificial intelligence, skills development, sustainability and the current state of business events in South Africa, and its future.

After a much inspiring congress, delegates are certainly more motivated and prepared to go and make a difference with their own ‘fresh story’.

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SAACI CONGRESS REPORTBACK
Adrian Gardiner, executive chairman, The Mantis Collection. Glenton De Kock, chief executive officer of SAACI. Motivational speaker, Captain Londy Ngcobo. Lucia Mtshake, Master of Ceremonies (MC) of the SAACI Congress 2023. Sadie Isaacs, Nelson Mandela Bay Convention Bureau and Zukiswa Ntwasa, Eastern Cape Parks and Tourism Agency. Zinhle Nzama, South Africa National Convention Bureau. Stephen McGown, motivational speaker. Wanda Fourie, Eastern Sun Events; Melissa Palmer, NMB Conferences; Irene Vallihu and Sphokazi Skosana, Durban ICC. Melissa Palmer, NMB Conferences; Glenton De Kock, SAACI; Gheeta Payle, Inhouse VTM Cape Town.
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SAACI CONGRESS REPORTBACK
Pretty Mvune, ATKV and Minister Kganyago, CSIR ICC. Adriaan Fourie, Cape Town and Western Cape Convention Bureau and Bjorn Hufkie, South Africa National Convention Bureau. Zinhle Nzama, South Africa National Convention Bureau, Mdu Biyela, Durban KZN Convention Bureau and Pretty Mvune, ATKV. Merryl Fairfoot and Gugu Mchunu, South Africa National Convention Bureau and Leanne Margo, Peermont Global. Glenton De Kock, SAACI and Stephen McGown, motivational speaker. Mdu Biyela, Durban KZN Convention Bureau; Corne Koch and Londi Khumalo, Cape Town and Western Cape Convention Bureau. Mmatsatsi Ramawela, Africa Tourism Connect and Nazareen Ebrahim, Naz Consulting. Bjorn Hufkie, South Africa National Convention Bureau and John Arvanitakis, Chat’r. Bjorn Hufkie, South Africa National Convention Bureau; Glenton De Kock, SAACI; Tania Langenhoven, Erinvale Hotel & Spa and Jenene Wulff, Into Africa. Vuyolwethu Sowazi, Gauteng Convention Bureau & Events and Mmatsatsi Ramawela, Africa Tourism Connect.
Business Events Africa August 2023 15 www.businesseventsafrica.com PAGE STRAP PERSONALITY PROFILE SAACI CONGRESS REPORTBACK
Wasiela Allen and Elmarie Swanepoel, Southern Sun and Jenene Wulff, Into Africa. Nonnie Kubeka, Gauteng Convention Bureau & Events; Esti Venske, Cape Pensinsula University of Technology; Zareef Minty, Afribiz Media; Esmare Steinhofel, ICCA and Gheeta Payle, Inhouse VTM Cape Town. Bulelwa Choge and Bronwyn Nel, Sun International. Tracey-Lee Abdulla and Glenton De Kock, SAACI. Melissa Palmer, NMB Conferences; Hugh Bartis; Nelson Mandela University; Wanda Fourie, Eastern Sun Events. Jaco Du Plooy, Hotel Sky and Fatima Anter, President Hotel. John Arvanitakis, Chat’r; Stephen McGown, motivational speaker and Leanne Margo, Peermont Global. Melisa Tsotetsi, Unique Speaker Bureau and John Arvanitakis, Chat’r. Peter van Kets, professional endurance adventurer. Zareef Minty, Afribiz Media. Bilal Kathrada, founder and chief executive officer of IT Varsity.

Gala Dinner and Enkulu Awards

The evening showcased a delightful blend of sophistication and African charm, with beautifully decorated tables and ambient lighting creating an enchanting atmosphere of note.

The Gala Dinner and Enkulu Awards took place at Africanos Country Estate. The evening was hosted by Eastern

Cape Parks and Tourism Agency. Renowned speakers from the event engaged the attendees with inspiring speeches, while the delicious gourmet cuisine and fine wine left everyone indulged — and not forgetting the amazing musical entertainment too. What a fabulous evening of tales around the ‘recyclable tree’ from Wayne Bolton and Tenjiwe Francine Zana — telling a

fresh story within the tourism industry. A highlight of the evening was the prestigious Enkulu awards, celebrating outstanding achievements within the events and conferencing industry. This annual award is in recognition of individuals who have served SAACI in various ways, on or off committees, and is known as a stalwart in the Business Events Industry.

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SAACI CONGRESS REPORTBACK
The evening showcased a delightful blend of sophistication and African charm, with beautifully decorated tables and ambient lighting, creating an enchanting atmosphere of note. The Godfrey King Hall of Honour Award winners are Glenn van Eck (left photo) from Magnetic Storm and Justin Hawes (middle photo) from Scan Display, two well deserving candidates of the aforementioned award after many years of dedication and service. Zimkitha Bavuma, lecturer at Cape Peninsula University of Technology, won the Young Achiever Award.

Seen at the gala dinner…

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SAACI CONGRESS REPORTBACK
Natasha Carmody, NMB Conferences; Violet Lupuwana, Chumile Holdings; Jacques Groenewald, ONE39 Central and Melissa Palmer, NMB Conferences. Justin Hawes, Scan Display; Megan De Jager, RX Africa; Claire Kivedo, Overall Events & Communications and Violet Lupuwana, Chumile Holdings. Elmarie Swanepoel, Southern Sun and Jacques Groenewald, ONE39 Central. Londi Khumalo, Cape Town and Western Cape Convention Bureau and Pretty Mvune, ATKV. Elmarie Swanepoel, Southern Sun and Corne Koch, Cape Town and Western Cape Convention Bureau. The gala evening at Africanos Country Estate.
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Mmatsatsi Ramawela, Africa Tourism Connect and guest speaker, Tenjiwe Francine Zana. Esmare Steinhofel, ICCA and Leanne Margo, Peermont Global. Guest speaker, Wayne Bolton. Guest speaker, Tenjiwe Francine Zana. Asanda Ngwabeni, Mandela Bay Development Agency; Tracey-Lee Abdulla, SAACI and Noma Nicol, Nelson Mandela Bay Stadium.
Business Events Africa October 2020 18 Learning | Growth | collaboration THE ASSOCIATION FOR CONFERENCE INDUSTRY LEADERS Visit our online community: www.saacicongress.org www.saaci-academy.org +27(0)11 880 5883 info@saaci.org CONNECT SAACI unites , supports and educates the business events industry in southern Africa by creating sustainable environment for business growth THRIVE Join SAACI and enjoy access to an inspiring network of industry professionals, while giving your business the professional status it needs to attract the attention of business leaders. GROW Become the business events professional you’ve always wanted to be. Access the SAACI Academy and enter a world of inspiration, connections and world-class skills development.
Justin Hawes and Alastair Stead, Scan Display.

The last day of the SAACI Congress…

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Gheeta Payle, Inhouse VTM Cape Town and Luciano Hendricks, Cape Town International Convention Centre. Doné Louw, Nelson Mandela Bay Convention Bureau; David Limbert, Magnetic Storm and Maryke Le Roux, Nelson Mandela Bay Convention Bureau. Glenton De Kock, SAACI. Fish Mahlalela, South African deputy minister of tourism. Michael Petrie, strategic planning development manager of VW South Africa. Arnolette Freeks and Claude Pretorius, Cape Town International Convention Centre; Esmare Steinhofel, (ICCA). Celeste Schroder and Ophelia Hardistry, aha Hotels and Lodges. Leanne Margo, Peermont Global; Siya Msuthu, Sun International and Zukiswa Ntwasa, Eastern Cape Parks and Tourism Agency.

Avani Windhoek Hotel & Casino — for work or play

The hotel and accommodation sector in Windhoek has shown encouraging signs of recovery after the pandemic with most sectors demonstrating an immediate return to close to pre-pandemic levels, except for the corporate segment that has been slow to gain momentum and current levels of corporate travel is still well down on 2019 levels. This trend is attributed to the tight economic conditions but also the effects of virtual meetings and transition to virtual interaction instead of face-to-face meetings and inperson training.

In light of positive growth in economic activities at large in the country as well as the influx of people and investments in the mining, green hydrogen and oil and gas exploration, Avani Windhoek Hotel & Casino is looking to take advantage of this by increasing its

efforts to attain business in the corporate segment, which holds the biggest volume potential for hotels in the capital city.

To further boost tourism growth, the country would have to prioritise international marketing of the destination and robust investment in skills

development to resource the growing demand for suitably skilled people in the industry.

Avani Windhoek Hotel & Casino is the ideal base from which to work or play in Windhoek. Located in the heart of the city’s central business district, with ease of

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access to shops, restaurants and leisure activities.

The hotel offers guests comfortable accommodation, trendy restaurants such as the Stratos Restaurant and Bar, which has redefined the dining experience in Windhoek and sets itself apart with contemporary drinks, great food and beautiful views of the city. An on-the-go food outlet, The Pantry, is ideal for those working in the city to grab fresh, quick bites while on the move, whether they are looking for a healthy snack en-route to a meeting, or comfort food after a long day of work.

In terms of meeting facilities, the hotel offers a small and intimate conference venue and banqueting facility, located on the rooftop of the hotel, with magnificent views of the city. The Sossusvlei conference facility includes a lobby, pre-assembly/bar area and a multipurpose function room. The meeting room is ideal for conferences, seminars, fashion shows, dinner, dancing or cabaret, and can comfortably seat 120 diners banquet style and 200 cinema style seating.

BUSINESS in Namibia’s capital city

E: Cro.jnb@minorhotels.com | T: +27 010 003 8979 AVANIHOTELS.COM

DESTINATION: WINDHOEK
Inspiring city views.
Meeting rooms bright with natural light. Spaces for intimate gatherings or blowout affairs.
129 Independence Ave, Gustav Voigts Centre, Windhoek, Namibia

Hilton Garden Inn Umhlanga Arch celebrates women

Hilton Garden Inn Umhlanga Arch celebrates Women’s Month in South Africa by showcasing a few of its talented women team members.

Nikita Richards

Nikita Richards, marketing coordinator, has been with the hotel for two and a half years. Her career with Hilton began in 2012 at the Hilton Durban as a front desk guest service agent. In 2020 she joined HGI Umhlanga Arch as the group’s conferencing and events supervisor, before becoming the marketing coordinator in 2023.

What is your favourite area at Hilton Garden Inn Umhlanga Arch?

The pool area: It is calming, relaxing and has the best views of the ocean.

What makes Hilton Garden Inn Umhlanga Arch unique from other hotels?

Hilton Garden Inn Umhlanga Arch offers upscale accommodations, glowing service and unexpected amenities designed to bring out the best in you.

As a woman, how do you maintain a work/life balance? Setting clear boundaries between work

and personal time, prioritising self-care and setting realistic goals. Having a work-life balance is an ongoing process that requires effort and adjustments. Don’t be afraid to ask for help and support when you need it.

What advice would you give to women who want to be part of the industry?

• Network with other women in the industry and seek out mentors who can offer guidance and support.

• Be willing to start at the bottom and work your way up.

• Gain experience in different roles and departments to develop a wellrounded skill set.

What is the most important lesson you’ve learned in your career to date? The value of continuous learning and growth. In today’s fast-paced and ever-changing world, it's important to stay up-to-date with the latest trends, technologies, and best practices in your field. Seek out new learning experiences and push yourself out of your comfort zone.

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WOMEN IN THE INDUSTRY

Which other female leaders do you admire and why?

Christine Lungie Ndlovu, general manager at Hilton Garden Inn Eswatini and Thabani Ndlovu, general manager at Hilton Garden Inn Gaborone. They are both strong and bold women in the hospitality industry that have worked their way up to become general managers in a male dominant role.

As a woman, how do you maintain a work/life balance?

Time management is very important. Always allocate time for yourself, daily.

What advice would you give to women who want to be part of the industry?

Love what you do, always show up with a smile and stay positive. The industry has opportunities to grow internationally. Don’t take the opportunity for granted.

What is the most important lesson you’ve learned in your career, to date? Always stay consistent and confident with your work ethic and learn new skills in order to grow.

Which other female leaders do you admire and why?

Katlego Teffo, was my mentor when I started my career at Hilton Sandton. The first thing she taught me was: “Love Mondays and you will never hate your job!” She has shaped me into the women I am becoming.

Nikita Richards, is a very elegant and sophisticated women that will groom you to be confident. She always says: “Wear your lipstick and smile!”

Virasha Ramdutt

Virasha Ramdutt, is the junior sous chef at the hotel.

As a woman, how do you maintain a work/life balance?

Ensuring that I do a daily checklist, so that I can meet my work deadlines. This enables me to leave work on time, so I can spend time with my family.

Dimakatso Makhene, front office guest service agent, has been with the hotel for two years.

She started in 2019, as an intern at the Hilton Sandton in Johannesburg. She was then appointed in a permanent position, as a switchboard operator. She joined Hilton Garden Inn Umhlanga Arch in 2021 in her current position.

What is your favourite area at Hilton Garden Inn Umhlanga Arch?

The reception and lobby area: It’s a beautiful space in which you get to meet and interact with different types of people, daily.

What makes Hilton Garden Inn Umhlanga Arch unique from other hotels?

Our customer service and brighthearted hospitality.

“I fell in love with baking and started to experiment with different recipes from a young age. I graduated with a Catering Management Diploma and my first job was at the Sibaya Casino & Entertainment Kingdom.” Virasha then moved to the Hilton Durban and worked there for 13 years until the hotel was closed due to Covid. Virasha joined Hilton Garden Inn Umhlanga Arch in 2020.

What is your favourite area at Hilton Garden Inn Umhlanga Arch?

Together & Co Restaurant, as the restaurant allows us to bring families and people together. The atmosphere and the food bring smiles to everyone’s faces.

What makes Hilton Garden Inn Umhlanga Arch unique from other hotels?

The family programme that we run ensures that we make the children feel as welcome as the parents. Allowing the children to have their own passport shows that we are creating heartfelt experiences for all.

What advice would you give to women who want to be part of the industry? You need to be passionate about the hospitality industry and begin at school with any available culinary courses. There are no limits.

What is the most important lesson you’ve learned in your career to date? To grow yourself as an individual you need to go the extra mile and step out of your comfort zone. Be willing to have an open mindset to learn, we are all able to learn something new every day.

Which other female leaders do you admire and why?

Christine Ndlovu from the Hilton Garden Inn Mbabane. She has a gravitas that just draws people to her. She is an inspiring leader in the hospitality industry. Christine works hard and is goal-driven. She has proven that women can hold positions that men do. Christine always makes her team feel welcome and appreciated.

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Dimakatso Makhene

Scan Display celebrates its amazing women

This month, Scan Display is celebrating its amazing women! Despite operating in a male-dominated industry, the team comprises 30 per cent women.

Scan Display’s managing director, Justin Hawes, is proud of the women in the team and all they have accomplished: “It has been exciting to see the personal growth and development of my female colleagues. Their attention to detail, determination and commitment to their work have set them up for success in our company and industry.”

The following women are long-standing Scan Display employees who have made a meaningful contribution to the company’s growth over the years.

of her colleagues and is recognised for her passion, tenacity and drive for self-improvement.

Martina provides inspiration for young women, showing what is possible with hard work and determination.

Martina Komane, production director

Martina joined Scan Display’s Johannesburg branch straight out of school in 2002, as part of the company’s learnership programme. Over the last 20 years, Martina has taken on different roles in production. She was appointed to the company’s executive management committee in 2013 and was made Production Director in 2014. She is also Chairperson of the Scan Display BEE Trust, which was established in 2005 to empower previously disadvantaged staff members.

Martina has excellent leadership skills, managing the company’s predominantly male production team in Newtown, Johannesburg and overseeing the production function throughout the company.

Martina is always approachable and willing to help others. She has played an important role in mentoring staff members and helping them to improve their skills. She has earned the respect

Boitumelo Pooe, account executive

Boitumelo joined Scan Display’s Johannesburg branch as an account executive in 2013. Over the last decade, Boitumelo has proved herself to be an exceptional account executive and project manager, calmly overseeing complex and last-minute local and international projects. Boitumelo has experience managing numerous large pavilion projects overseas. She is extremely level-headed under pressure and is a reliable member of Scan Display’s team. Over the years, Boitumelo has set an example for new staff members. In 2022, she was elected to the Brussels-based International Federation of Exhibition & Event Services (IFES) Talent Team committee which represents under 40s working for global events suppliers. The committee is tasked with bringing fresh ideas, sharing best practice and highlighting new innovations in the industry.

Sharon Heuvel, Cape Town office manager

Sharon joined Scan Display’s Cape Town team in 2003 as an account executive. Over the years her role has evolved, and she is currently office manager in the Cape Town branch. Sharon is consistently calm under pressure and an excellent problem-solver — both very useful

attributes in our industry. She is a valuable member of the team.

Sharon reflects on her years as part of the Scan Display team: “Working for Scan Display has been a wonderful journey of personal growth and development for me. The company culture constantly motivates you to move out of your comfort zone and take on new challenges and roles, encouraging you to engage in the broader enterprise. I love the creativity and the solution-driven environment.”

René Fielies, head of design

René has 19 years’ experience in the exhibition industry. She joined Scan Display’s Johannesburg branch as an interior designer in 2008 and was appointed head of design in March 2018.

René is a strong leader of the design team, but she isn’t afraid of getting her hands dirty, even stepping in to apply vinyl when needed. She is very hardworking and consistently pleasant, making her highly respected by her colleagues, who enjoy working with her. She is a real asset to the company and to the broader industry.

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WOMEN’S MONTH FEATURE

Exhibitions, Events & Conferences

Fabric Shell Scheme Fabric Pop-up Stands Modulbox Event Branding

Transformation is a team sport

As the hospitality industry evolves and faces new challenges and opportunities, City Lodge Hotels’ forward-thinking, Lindiwe Sangweni-Siddo, chief operating officer, shares key insights into how transformation, inclusivity, representation and diversity work together to build strong, connected teams and organisations that are successful and profitable.

When Lindiwe sat on the City Lodge Hotels’ executive committee for the first time some eight years ago, she was struck by the fact that despite being surrounded by professional, experienced, friendly people, none of them looked like her — she was the only Black woman around the boardroom table, amidst an all-male exco. As with many industries, optics like this have been typical in hospitality. It’s a legacy challenge that is slowly but surely being corrected.

“I have worked in the hospitality industry all my working life, so the issues of too few Blacks and women in management are not new. Some of these challenges also exist elsewhere in the world and are not unique to South Africa. Throughout my career, I have tried to be present in the moment, aware of the circumstances in which I find myself at each stage of my journey, and to build inclusivity and diversity from there,” she explained.

“When you’re the only person who looks a certain way, you are always alive to the notion that you don’t only represent yourself; you’re speaking on behalf of many other people who look like you and

are underrepresented in the different situations you find yourself in. When different topics are debated, you’re speaking beyond just yourself; you’re also representing Black, Indian, Coloured and White women. Our stories as women are similar, so this is not just about Black women,” she notes.

“It was startling for me in the beginning. I may have been having lunch in the staff kitchen, laughing, eating and enjoying light moments together, but what stood out was that I was still the only Black woman. I acknowledge that there are a lot of good men – my White male colleagues – who also support transformation and gender equality. However, for inclusivity to occur, the beliefs and behaviours must trickle down from the top — from the board to the executive, to senior management and staff,” she added.

During the time Lindiwe has been with City Lodge Hotels, she has seen significant changes including the appointment of five women – Black, Coloured, Indian and White – to the executive committee. This is a result of a deliberate and targeted human resources recruitment strategy.

City Lodge Hotels has a diverse board with good representation. When Lindiwe joined the group, the board was already positioned for transformation, which let her know she was amidst good people. She was instrumental in setting up a Transformation Committee, which she chairs, made up of the heads of each department who are involved in furthering

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WOMEN IN THE INDUSTRY
Lindiwe Sangweni-Siddo, coo CLH. Image by Sophia Nel from Pixabay

the five key elements of transformation, namely:

• Ownership

• Management control

• Skills development

• Enterprise and supplier development, and preferential procurement

• Socio-economic development

“The committee meets every six weeks to share the latest developments in their departments, making it more than just a tick-box exercise — I sit with forwardthinkers who want to see progress. The progress seen in our B-BBEE score (Level 3) is the result of the willing hearts and minds of the individuals who sit around that table and discuss and implement what we need to do about the five elements of B-BBEE, including topics such as employment equity at senior levels across all race groups, and our preferred suppliers from whom we procure products and services,” Lindiwe explained.

In its quest to transform its preferred suppliers list, City Lodge Hotels is working with several small to medium businesses that were carefully selected by the hotel general managers as well as some recommended by South African Tourism Services Association’s (SATSA) Incubator Programme. As small enterprises and suppliers, these are Black-owned businesses that require mentorship and assistance to grow in exposure and distribution of products and services to the group’s hotels across the country. A few of the 17 SMMEs currently benefiting from support include:

• Asmara Coffee

Collaboration between Nobuhle Magwentshu and the TriBeCa Coffee group, processing and supplying quality coffee

• Forest Fairies Sweet Company

Manufacturer of a range of unique, artisanal confectionary owned by Thejes Khan

• Organic Matters

Committed to ethical waste disposal and preservation of the natural environment across various industries

• Roska Artisan Ice Cream

Manufacturer of quality ice cream made from fresh and ethically sourced ingredients by husband-and-wife team Kamal Manilal and Roshni Morar

• Top Class Landscaping and Projects

Horticultural and landscaping business specialising in innovative, efficient, eco-friendly and

cost-effective services owned by Sibusiso Phungwayo and Kamohelo Bojabotsheha

It takes the backing of City Lodge Hotels’ support office and procurement department as well as involvement from its 59 hotels for this project to work. The team has leapt at the opportunity, illustrating how transformation soon becomes a team sport. For Lindiwe, being a Black woman COO, it’s about seeing how many more women get to become the trailblazers they should be because they are given the space, resources and opportunities to grow.

She added: “When you have a group of individuals and you’re all the same age, speak the same language and are the same race, the likelihood of you all thinking alike is high. When you embrace diversity and inclusivity, you’re more likely to be aware of and in tune with everyone else. For example, young people keep us alert and awake to what is happening, and older, wiser people hold institutional memory, skill and experience. As a mainstream hotel group, we embrace cultural diversity because it reflects broader society and the many different people who stay at our hotels.”

Lindiwe added her background, upbringing, exposure and culture into the mix, while embracing the many different factors that make her colleagues equally unique. She says that knowing more about different religious celebrations – such as Ramadan – enables the team to recognise them sensitively and effectively in the hotels so that all guests feel welcome and included.

“The awareness of being a Black woman has always been with me, so I try to live in the moment and let that dictate how I show up and what the task at hand is. At City Lodge Hotels, it’s about making the circle bigger, seeing more representation in all management platforms, allowing others to be heard so that there is no one dominant voice at the table, and considering everyone’s point of view,” she says. “We’re talking about what wine to offer on our menus, which company to clean our carpets, which sheets to put on our beds. We want to know where the wine comes from, who makes it, and whom City Lodge Hotels enriches by purchasing it.”

City Lodge Hotels is invested in inclusivity, finding opportunities for B-BBEE procurement and support, and

creating opportunities for those important linkages that allow businesses to grow through the right connections.

“The employment of women in senior positions has been very exciting. Our Advanced Development and Deployment Programme and succession planning have been successful, ensuring individuals who have the potential are fast-tracked and given management opportunities through well-designed personal development plans, and they’re thriving. We are committed to transforming senior management across the organisation and in the past financial year, four Black general managers were appointed, two of whom are women,” she adds.

Succession planning is critical to ensuring an organisation is future-ready, and Lindiwe reports good momentum on this front at City Lodge Hotels. Future Black general managers and assistant general managers are identified and readied for promotion when opportunities arise.

This Women’s Month of August, Lindiwe lists the key qualities that have helped her rise to the top:

1. Grace

Lean on your faith, whatever that may be, as grace, fortitude and strength get you through the tough times.

2. Gratitude

Take nothing for granted and always be grateful for everything you have. It is so important to acknowledge what you have as it has all worked to get you where you are today and where you want to be.

3. Affiliations

Surround yourself with people you like to be with and people who like being with you, where respect is mutual and you empower each other.

4. Teamwork

Solutions come from working with others as you cannot do it all yourself. Different team members bring different strengths to the table, and weaknesses are minimised.

5. Self-awareness

Be present in the moment, taking everything in. Know your own abilities and be conscious of what others bring to the table.

6. Hard Work

Whatever you put in, you will get out — hard work underpins success.

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WOMEN IN THE INDUSTRY

Recognising the influence of women in Africa’s business events sector

Across the African continent, women have taken the lead in organising and crafting unforgettable experiences, spanning corporate conferences, grand exhibitions, dazzling ceremonies, and transformative meetings. Their ingenuity drives trade and investment in the sectors they champion.

Breaking barriers and defying conventions, these extraordinary women showcase unwavering dedication in their pursuit of excellence within the events industry. Their expertise, creativity, and leadership have not only elevated the status of the African events industry but also significantly contributed to the region’s economic growth, attracting both local and international visitors, and fostering meaningful connections.

“In the vibrant tapestry of Africa’s events industry, women play a pivotal role, guiding its resurgence and igniting the recovery of events and tourism. With determination and creativity, these remarkable women are weaving together unforgettable experiences that not only rejuvenate the sector but also celebrate the rich diversity and cultural treasures of our continent. As they lead with passion and resilience, it is evident that women are the driving force behind Africa’s path to a brighter, more vibrant future for events and tourism,” said Devi PaulsenAbbott, chairperson of the Association of African Exhibition Organisers.

This Women’s Month, members of AAXO nominated the notable women trailblazers in their businesses and in the African business events industry:

Gallagher Convention Centre

Sannikie Makgakga’s inspiring journey from the banqueting department to her current role as beverage and procurement manager showcases her unwavering belief in self-challenge and maintaining a positive attitude as the keys to success.

At the Gallagher Convention Centre, a remarkable group of women exemplifies the spirit of ambition, dedication, and empowerment.

Meanwhile, Leniese van der Merwe's impressive career trajectory, from sales consultant to aspiring marketing manager, is fuelled by her strong work ethic, loyalty, and a passion for empowering women within the organisation.

Didi Okoro, the esteemed head of sales, has been instrumental in propelling the events industry to new heights. As a vital member of the core team responsible for the legendary Rand Show, Didi has played a pivotal role in reinstating the brand’s illustrious reputation. Known for her charismatic and communicative nature, she delights in engaging with people and embraces even the most challenging situations with unwavering enthusiasm. Didi’s unwavering focus and determination in overcoming obstacles has consistently yielded exceptional results, leaving an inspiring mark on all who work alongside her. Her optimistic outlook on life and ability to tackle challenges with a beaming smile make her a true beacon of motivation.

RX Africa

Moreover, Cornelle Du Preez’s remarkable seventeen-year journey within the company, rising from sales consultant to general manager: sales and coordination, is a testament to her management approach of nurturing her team, sharing knowledge, and fostering growth, all while embracing the philosophy of uplifting and supporting her fellow female colleagues. Together, these incredible women embody the spirit of progress and empowerment at the Gallagher Convention Centre.

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Leniese van der Merwe. Dogan Exhibitions and Events Shaimaine Naidu, as director of finance for RX Africa, proves to be an invaluable asset to the RX business. Sitting on the Sannikie Makgakga. Cornelle Du Preez.
WOMEN IN THE INDUSTRY
Shaimaine Naidu.

board of directors, she holds the vital responsibility of overseeing financial planning and executing the strategic direction of the company. With an impressive career spanning nearly two decades in the finance field, gained from diverse industries such as accounting services, private education, and the motor industry, Shamaine brings unparalleled expertise and support to management decisionmaking and strategic management. Throughout the challenging times of the Covid era, Shamaine, alongside RX Africa’s MD, played a critical role in guiding the business, and her continued efforts remain instrumental in the ongoing success of the company. Her contributions and leadership make her an indispensable force driving RX Africa forward.

for the CEM Advanced Qualification, Projeni stands out as a certified expert in the field. Her brainchild, the MamaMagic Baby Expo, has been running successfully for nearly two decades, leaving a positive impact on the parenting community in South Africa. Moreover, her company, Exposure Marketing, now extends its expertise to assist other exhibitions locally and internationally, using her vast experience and connections to create and execute strategic marketing plans for increased visibility and visitor engagement. Projeni also actively engages in youth development events, mentoring and supporting students to excel in the Exhibitions space. Her dedication, innovation, and leadership make her invaluable in the industry.

profitable relationships nationally and internationally, and exhibiting strong strategic planning and leadership skills. Judy, with 28 years of experience in the automotive and motorsport sector, led an outstanding recovery of the Festival of Motoring and continues to elevate its success. Her unique blend of creative and critical thinking, coupled with strong business acumen, positions her as a formidable problem-solver and effective communicator. These exceptional women are instrumental in hosting impactful destination events that propel our industry forward.

These incredible women are just a few examples of the countless individuals making their mark in the African business events industry. Their resilience, creativity, and commitment to excellence, inspire future generations to dream big and break barriers in the pursuit of their passions.

Shanelle Gow – senior exhibition designer & event manager – The Exhibitionist & Yours Eventfully is an instrumental force in the business, showcasing her meticulous design skills and project management expertise in various endeavours, ranging from exhibition stands and gala dinners to graphic design. As a woman of colour, Shanelle represents the transformative power the industry requires, being a natural talent and a remarkable leader. Her exceptional abilities make her a valuable asset not only to The Exhibitionist and Yours Eventfully business but also to the entire industry.

Exposure Marketing

Immediate past-chair for AAXO and current board member, Projeni Pather is managing director at Exposure Marketing. A powerhouse in the exhibitions industry, with rare CEM qualifications and a recent scholarship

Tracy Gounden, business development and portfolio director, Messe Frankfurt South Africa and Judy Maharaj, Show Director: Festival of Motoring, Messe Frankfurt South Africa are exceptional women in our industry, both making remarkable contributions to trade shows and events. Tracy's portfolio includes Automechanika Johannesburg, Futuroad, Solar Power Africa, Windaba, and the NAACAM Show. With over a decade of experience, she excels in driving sustainable sales and marketing growth, fostering

Of course, special mention needs to be given to the women that make AAXO possible: Devi Paulsen-Abbot, current chairperson, Projeni Pather, immediate past-chair and board member and board members: Chanelle Hingston, Adele Hartdegen, Tracy Gounden, Cornelle du Preez and Anthea Buys, office manager.

As we celebrate the impact of women in the business events sector, we also acknowledge the need for continued support and empowerment. Industry stakeholders, corporations, and governments are called upon to invest in initiatives that promote gender equality, diversity, and inclusion within the industry, creating an environment where everyone’s talents and skills can thrive.

Let us collectively celebrate the achievements of these outstanding women and foster an ecosystem where the business events industry in Africa can flourish under the visionary leadership of both men and women.

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The Exhibitionist and Yours Eventfully
WOMEN IN THE INDUSTRY
Tracy Gounden.

Anee Ramiah –believes in a good work/life balance

Anee Ramiah, sales director of Olive Convention Centre, shares her insights on the Olive Convention Centre and being a woman in the business events industry.

When did you begin working at Olive Convention Centre?

After completing my BCom (Acc) degree in 2015, my traineeship commenced at Olive Group with core focus on management accounting.

My personal growth opportunity began in 2018. I was promoted as the Olive Group Finance Manager and pursued my studies to qualify as a Chartered Global Management Accountant. This position pushed me in a new vocational direction as I found myself immersed in various key facets of the company which included sales, marketing, supply chain, human resources and operations. This window of opportunity allowed me to see where my true passion lay in the ability to apply strategic and core management accounting principles in this exciting and fast-paced industry. In 2022, I was promoted to sales director. While the events industry is not always easy, it’s extremely rewarding to be a part of a team that brings together a unique experience to clients.

What makes Olive unique from other Convention Centres?

The organisational culture of Olive Group has set it apart from other organisations. Our principles and values-driven approach has been at the forefront of business for over 12 years.

The Olive team, past and present, includes passionate and dynamic individuals who have evolved through training, personal growth and development.

The venue is architecturally unique and designed with independent, yet integrated meeting rooms to

accommodate various event capabilities.

Clients ‘feel at home’. The Olive team is always willing to go the extra mile to best serve clients with a hands-on approach in hosting an event.

The company has the city at heart and believes in partnering with businesses and organisations that share in its values. The OCC is committed to investing in NPOs that uplift and improve the lives of people in the city of Durban.

As a woman, how do you maintain a work/life balance?

I believe a work/life balance begins with forming good habits. This includes beginning the day with what matters most to me, prayer time, and this sets the tone of my day.

The hospitality industry requires a team to be ‘on call’. By creating a team dynamic that promotes good communication skills and builds on a proactive mindset, it allows for day-today activities to run smoothly and mitigate risk, thus enhancing productivity and time efficiency.

Over the years of studying and working, I have been able to identify my most productive times to focus — for me that’s in the early hours of the morning. I use this time to cover tasks more efficiently and effectively without any distraction. I am a firm believer that it’s not just the hours in a 8-5 job that count, but how productive you can be in a few of the ‘right’ hours. This has allowed me to carve out time in the evenings for what matters most — family.

Lastly, it would be unrealistic to assume that the work/life scale is

always in equilibrium — every important phase, task and project has its own deadline, and at times work will seem at the forefront. In these high pressure moments it has always been my closest family and friends that have been my support system. I would say it’s extremely important to be surrounded with a community you can be honest with, to ensure your work/life balance and mental health is on track.

What advice would you give to women who want to be part of the industry?

You’re never too young or old to begin

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something new or take on a new challenge. I do believe there is personal growth found in the unknown if you’re always willing to take a leap of faith.

The industry can certainly be tough, so it’s important to surround yourself with a community (in and outside of the workplace) that support you and your goals.

The industry faced its biggest evolution during the Covid pandemic and what we learnt is there is, and will always be, a continuous need for change and innovation. The industry has so much to offer, so learning never ends. I would say always be willing to learn — dive into challenges, join industry networking and training events, research and sign up for resources that offer information to keep abreast of what’s happening in the industry, embrace positive criticism and use every day as an opportunity to develop not just yourself, but also those around you.

What is the most important lesson you’ve learned in your career, to date?

A dynamic team is the dream team — I don’t mean the smartest or most experienced team. I’ve learnt that no team is perfect and every individual has strengths and weaknesses but, with the right mix of management styles and leadership input, every individual can truly complement a team when they are given the opportunity to embrace their strengths.

Which leaders do you admire and why?

The Olive Group has always been female-strong. Over the years, I have had the privilege of working with a group of dynamic and unique women, each of who have made our team stronger and better through their ability to train and empower others.

Outside of the workplace, I enjoy listening to Craig Groeschel. I enjoy an honest approach to business challenges, leadership principles and how it goes in hand with faith and forming healthy habits.

What has you most excited about the future of Olive Convention Centre?

The company is on a continuous journey of growth. The team has evolved over the years, with each individual adding value to the mission. With new product launches and the city at heart, I am excited for the future.

The Olive Convention Centre

The Olive Convention Centre is an iconic landmark in the city of Durban, that was built in 1955. This once abandoned and dilapidated building was restored and given a new lease of life by the Olive Group’s visionary leader and founder in 2009. The mission was to rebuild this facility into a world-class convention centre and promote the vision of ‘Gathering with Purpose’.

Since its first rehabilitation in 2010, the centre has continued evolving in order to keep abreast of industry standards, latest trends and client needs. The facility was substantially upgraded during the Covid-19 pandemic.

In 2022, the venue launched ‘Hall 4’, the 2,000 square metre arena that would host an array of indoor sports.

As hosts of the Table Tennis WTT

contender series in January 2023, the venue installed permanent trussing and lighting that is capable of illuminating up to 1,500 luxury units, evenly, across the arena. In February 2023, the centre launched 250 additional secure and exclusive on-site parking bays.

The facility

The 10,000 square metre facility comprises four large halls, ten meeting rooms and five boardrooms and can accommodate events of between thirty and 1,950 delegates. The venue offers ‘one-stop shop’ event solutions to host meetings, conferences, exhibitions and sporting events. Support services include audio-visual, lighting, food and beverage, high speed Wi-Fi, back-up power, onsite parking and health and safety services.

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Empowering leadership: Century City Conference Centre and Hotels celebrates Women’s Month

This Women’s Month, Century City Conference Centre and Hotels proudly stands at the forefront of celebrating women’s invaluable contributions, both within its own business and throughout the broader hospitality industry.

With a deep commitment to equality, empowerment, and diversity, Century City Conference Centre and Hotels is redefining leadership norms and inspiring the next generation of hospitality professionals.

Understanding the Landscape

The hospitality industry has long been recognised for its substantial female workforce. Surprisingly, nearly 80 per cent of employees in this sector are women, a testament to their dedication, passion, and commitment. However, the lack of female representation in top leadership positions has been an ongoing challenge. Historically, women’s ascent to the upper echelons of management has been stymied, a trend that Century City Conference Centre and Hotels is determined to change.

Championing Change

Breaking away from the industry norms, Century City Conference Centre and Hotels proudly showcases a remarkable shift in the balance of leadership. An astounding 75% of its leadership team is composed of accomplished women, a statistic that goes against the grain. This diverse group of leaders isn’t merely symbolic; they are driving innovation, shaping strategic directions, and inspiring positive change within the organisation and beyond.

Spotlighting Role Models

This Women’s Month, Century City Conference Centre and Hotels celebrates its female leaders who are making a substantial impact:

Kim’s extensive industry experience underpins the successful commercial operations of Century City Conference Centre and Hotels.

high standard for all of the Century City Conference Centre and Hotels properties.

Yolanda Steyn, group finance manager: Yolanda adeptly leads finance teams while balancing her professional role with the responsibilities of a dedicated mother of three, serving as an inspiring role model.

Nabeelah Alli, hotels reservations manager: Nabeelah’s promotion from reservations agent to Hotels

Reservations Manager showcases her adaptability and strong interpersonal skills, vital for nurturing relationships and business growth.

Zandri Swartz, sales manager: Zandri has been with the business since our doors opened, building lasting connections with our valued clients from the start. Her perfect blend of creativity and logic brings ideas to life, turning Century City into a hub for events and activities.

Nadia Lombard, meetings and events manager: Nadia started with the company as Meetings and Events Coordinator and, as a result of her diligence and determination, earned herself the position of Meetings and Events Manager – heading up the busy team in the events department.

Inspiring the Future

Lorraine Chikango, group housekeeping manager: Lorraine has also been part of the team from the start, leading the housekeeping teams and maintaining a

As Century City Conference Centre and Hotels commemorates these extraordinary women during Women’s Month, it extends gratitude to all women who embody its spirit. The contributions of these individuals are breaking barriers, shaping not only the company’s operations but also inspiring the next generation of female leaders across the hospitality landscape.

“If you want to go fast, go alone, if you want to go far, go together.” — Kim Weber, Group Commercial Manager.

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Kim Weber, group commercial manager:
WOMEN IN THE INDUSTRY

EXSA salutes their EXSA–ptional women

EXSA would like to thank all our women warriors in the industry for their huge contribution to our industry this Women’s Month.

This year, our focus is on a woman that has stood out and fought with passion, integrity, leadership and a very high work ethic and standard of delivery.

Kerry-Lee Bester started Brilliant Branding in 2002. Her philosophy has always been about quality over quantity. She has been providing her clients exceptional work for the past 21 years and always strives to improve on her last effort.

Brilliant Branding is very much a strong, female run company and these women are distinctive on site in their bright pink corporate wear together with their infectious laughter. Their passion for all that they do, delivers work of the highest standard. Often, the work they produce will be used to be repurposed or donated to the less fortunate.

Kerry’s philosophy on leadership is a simple one. She employs and trains the right people, then she ensures that they are happy in their workplace by creating an organisation where there is

transparency and equality. Happy staff are productive staff, hence there is trust in her team’s output and eye for detail. This form of leadership has ensured that her projects are always of an exceptional standard, which ensures happy clients. She is also a wonderful mother and wife; family means the world to her, and she gives tirelessly of herself to them.

At EXSA, as the current longest standing board member, Kerry fights for the industry tirelessly and there is nothing she will not try and improve, change, or fight for if it means the industry is positively impacted. Her hand is the first to go up to give unselfishly of her time, resources and knowledge, if it is able to be achieved, she will endeavour to do what it takes to make it happen.

EXSA truly values Kerry, for her hard work, dedication and taking up the sword daily to ensure everyone benefits from the efforts she puts into making the industry amazing. Her work speaks

for itself. In 2019, pre-Covid, at the last awards event, Brilliant Branding won the stand of the year. Kerry is not about talking; she is about doing and producing.

EXSA thanks Kerry for her contribution to both EXSA members and the industry alike.

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Kerry-Lee Bester.

Angelica —

‘focus on the results’

Angelica Munoz-Cordoba, chairperson of Cape Tourist Guides Association (CTGA) and founder and owner of Ates Africa, has a motto: ‘Do not focus on where you come from, focus on the results of what we can accomplish by working together.’

Angelica said: At CTGA, we believe that tourist guides are part of the engine that drives tourism.

CTGA is a registered NPO and an association for freelance registered guides. The Cape Tourist Guides Association (CTGA) can trace its roots back to the mid 1970s, when a group of persons undertaking guided tours decided to form an association. Today, it remains an association for accredited tour guides run by tour guides.

Tourist Guides are valuable ambassadors and crucial to the success of tourism in the Western Cape and South Africa. The association’s goal is to promote professionalism in the industry. The success of the CTGA’s role lies in the ongoing and active participation in all platforms with our stakeholders in the tourism industry and to promote the Western Cape, as well as the whole of South Africa, in a positive light and as a premier destination.

Angelica’s career began at a law firm in South America. “I studied law and after I completed my studies, I emigrated to South Africa in 2009. The initial idea was to pursue a career in this profession, but South Africa and South America are not comparable in this field — thus I had to either redo my studies or find an alternate way of providing for myself. As I am a people’s person, I decided to venture into tourism. I then studied tourism management and after that I realised that tourism was for me.”

Angelica then completed a course to become a qualified tour guide and worked for a tourism company. “Other than running actual tours, I did a lot of ‘office work’ — and soon decided to go out on my own.”

“I joined the Cape Tourist Guides association in 2015 and found out how helpful the guide community is. I learnt so much about what the association

stands for and wanted to give more to the guide community. I was nominated onto the committee, and served for a couple of years, before being elected chairperson. This is my second year in this position.”

When asked what has made her the leader she is today, Angelica said: “Dedication, determination and the ability to adapt on a day-to-day basis, are some of the tools. There have been challenges, but also rewards, on a personal and professional level.”

In terms of work/life balance, she said: “Sport is the escape from my long workdays. Also, being in nature balances my life.”

“Apart from having to prove myself as a woman and a foreigner; as a tour guide, I share the vision and passion for growth in our industry.”

Angelica said: “The biggest challenge the future women leaders will have to face is maintaining a healthy environment so that work is compatible with family life.”

Her advice to the women aspiring to become leaders is: “Commitment and understanding are key, as we all come from different backgrounds, cultures and traditions. Respect and patience before all.”

“Reconciling family and work life, has always been a challenge for women. Especially for women in positions that require travelling for several days. This is a big problem for women who don’t have support.”

“Even though I have a very supporting husband, I’ve had to learnt to be strong and resilient, especially when things don’t go according to plan.”

Jane Goodall is a women Angelica admires. “I admire Jane Goodall, because she is a woman that fought for the rights of those who could not speak their suffering, someone that inspired the world by her actions, not her words or promises, someone who believes in

people working with her, and not for her, as she said: “Being present with people and inspiring them to think with us builds passion, passion builds knowledge, and together they inspire dedicated action. It is easy to be prescriptive and tell people what to do.”

Looking ahead, Angelica said: “I am positive about the future. I believe in equality and mutual respect. South Africa is committed to growing tourism to the country. We have a beautiful destination, and the tour guides will benefit from this growth.”

In conclusion, Angelica said: “As guides, we are ambassadors and the first face welcoming the tourist. Our association stands for professionalism.”

She added: “Our association aims to provide professional training, educational sessions and workshops to upskill tour guides in various areas. One of our focus areas will also be wellness. Next year, we will continue to focus on working with guides, and for the guides, and, as the rainbow nation that we are, we will do so in collaboration with the many stakeholders of the industry.”

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WOMEN IN THE INDUSTRY

Merécia Kruger — has big plans for her future

Merécia Kruger, sales and marketing manager of Protea Hotel by Marriott Johannesburg Balalaika, Sandton, began her career as a trainee at the Protea Hotel Fire & Ice! Melrose Arch, while completing her studies at The School of Tourism & Hospitality. She was then employed permanently at the hotel as a marketing assistant.

Over the next 10 years she was promoted to marketing plan coordinator and then to sales and marketing manager, always representing the Protea Hotel’s brand.

Merécia said that one of her career highlights has been mentoring women in the industry. “Growing women into leadership roles has offered such a rewarding satisfaction to my life.”

She added: “Personally, finding new areas of growth development and succeeding in those areas. The company has provided great training that has shaped my leadership role and has given me a sense of value.”

“As human beings, we all have a dream we want to achieve, and we tend to plan our lives around these dreams. Planning is a key to success, both personally and professionally.”

Merécia said it is difficult to keep a work/life balance. “I try to maintain this balance by disconnecting from the workspace when I’m not at work and focus on my personal goals during this time. I also attempt to have some form of ‘me-time’ to focus on my wellbeing and understand and accomplish the things I need in life. As mentioned, I am a planner and time management is key in both my personal and professional life.”

She said: “I have worked with strong and hardworking woman leaders and continuously see women growing into leadership roles.”

Merécia added: “The next generation of female leaders are very different to the current generation and the current traditional workplace could be challenging to this generation. There will be a lot of pressure on companies to remodel their traditional ethics to achieve efficiency from these future female leaders.”

“I encourage women to always persevere and strive for what they want! Never give up! To be strong and fearless leaders, regardless of what they are presented with. I have a saying that keeps me going always: ‘Throw me with the wolves and I will come back leading the pack’.”

Her advice to women starting in this sector, is understand the sector first, and align your dreams for the next five to 10 years so that you understand the roadmap you are aiming to follow. “Be honest with your partner from the start, on what the industry requires and the potential strain it might add to the relationship.”

Lastly, Merécia said: “There is always space for improvement and that proper

planning prevents poor performance. To be a good leader we need to listen, to understand, and not listen to speak. Give credit to others and assist people to grow. Coaching is a key part of my role to ensure my purpose and the purpose of my team is clear.”

Merécia admires her current leader, the general manager of the hotel, Natalie Botha. “She is strong and fearless and always finds a way to make things happen.”

“There are endless opportunities that await me if I keep focused and work hard to achieve anything I set my mind to.”

Merécia hopes to immigrate in the next few years, within the Marriott International brands to Canada or USA.

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Thembi Kunene-Msimang — making her own mark in business events

Thembi Kunene-Msimang, 56, chief operating officer of Tourvest MICE, has two decades of experience in the tourism industry. She joined Tourvest MICE in 2019.

Iam thrilled to find myself leading a highly professional team which is so passionate about the business events industry. It makes my job as their leader so much more enjoyable. I couldn’t have asked for a better balance in life, and I am truly grateful.”

Ms Kunene-Msimang is married to her soulmate and has two incredible adult children. In the last 18 months, she adopted two beautiful Yorkies.

Where do you see the business events industry in Africa?

Africa has not seen its fair share of business events, with a lot of associations and incentive groups still preferring other continents. Africa has a lot to offer, not only by way of incredible services and memorable experiences, but also superb infrastructure for business events. The only challenge we, as MICE operators on the continent have to collectively deal with is the high cost of hosting business events due to a lot of countries on the continent relying on the USD as their preferred currency. Tourvest MICE has its sights firmly set on capacitating itself to service the needs of our existing clients on the continent. This is a natural growth path for us since most of our clients have offices and operations all over the continent.

Where were you born and raised?

I was born and raised on the dusty streets of Soweto.

Where did your career begin?

My first pivotal position was as the public relations officer for the Airports Company South Africa, based at the Johannesburg airport. This was also my first meaningful exposure to tourism in general.

How long have you been in the business events sector?

I have been in the business events

sector, directly and indirectly, since my days as the airport manager in George, back in 1997.

Being a member of the Regional Tourism Organisation in the Garden Route back in 1997 had the most significant impact and I knew then that this is the space I wanted to be in. The pride and passion with which I used to ‘sell’ South Africa, and the Garden Route in particular, during those days was sensational — South Africa, as an internationally competitive destination, was at its peak and the Madiba magic was felt everywhere. I have since worked as an executive at South African Tourism, the Tourism Grading Council, Cape Town Tourism as well as RETOSA (Regional Tourism Organisation of Southern Africa — a SADC Body). I also agreed to serve as the acting chief executive officer for Brand South Africa, the custodian of the nation’s brand, prior to my appointment as chief operating officer of Tourvest MICE 2019 — following a debilitating ankle injury during an official travel trip to the World Economic Forum.

Being appointed by the then-Tourism Minister, Martinus van Schalkwyk, as the founding chairperson of the Lilizela Tourism Awards and tasked with the responsibility of launching South Africa’s inaugural premier tourism awards in 2013, was one of my industry highlights. In my current role at Tourvest, I lead a team of dedicated MICE professionals towards a practical vision of being the preferred, sustainable thought and market leader on the African continent, delivering:

• Conference and Event Management

• Professional Conference Organiser Services (PCO)

• Destination Management Company Services (DMC)

• Inbound Incentive Travel

• Outbound Incentive Travel

• Global Immersions/Executive Education

What has been the biggest change you’ve seen in this sector?

Covid was the biggest force for change for all of us in the industry, on so many levels. There is a huge pent-up demand for business events and business travel, from corporates who could not travel during Covid. Contracting with both clients and suppliers has changed, to ensure that we all protect our cashflows. We find ourselves having to manage client expectations more sensitively due to unrealistic expectations, given their limited budgets. On the extreme end of this scale, we find ourselves with a lot of potential business which we have to reluctantly turn away due to insufficient skills in the industry or extremely expensive contractors.

Were you always involved in this sector?

My very first job after I graduated from

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Fort Hare University, with my Communications Degree, was working as a teller at the Perm Building Society, in Commissioner Street, back in 1989. I think I can still count bank notes very quickly. I then moved to Ogilvy and Mather, in Sandton, which was quickly followed by a stint as an assistant public relations officer for the IDC (Industrial Development Corporation), before leaving them for the Airports Company.

What role does your family play in your life?

I am married to the most incredible human being. Family forms an important foundation for me. My father raised us to value each other as a family, hence my sisters and brother are still very close, and we try and do everything together — which is something that makes my mother very happy and proud. I have carried those values into my own family. The support and approval of this very close group continues to give me a sense of belonging.

What would you change in your life, if you could, when looking back?

There is not much I would want to, really. Everything that has happened to me and continues to happen was meant to happen. I am meant to be where I am, with the people I am with. I am content, I feel abundantly blessed and I am extremely grateful.

Do you have any hobbies?

I used to be an avid runner until my life-changing injury while travelling for Brand South Africa. Now, I walk regularly, and I do yoga — which my daughter inspires me to do. My husband and I read a lot and, of course, have robust discussions on current affairs.

What is your favourite sport?

Recently, I thoroughly enjoyed watching the Banyana Banyana team.

What do you do for leisure?

Jazz is something I share with my husband. So, every Sunday is a most relaxing day while catching up on current affairs from our iPads. I also thoroughly enjoy massages, which I treat myself to religiously and find every tiny excuse to book a session. Since the million physiotherapy sessions I had to

go through for my ankle, I have found that touch is important for therapeutic healing.

What is your secret to success?

I really don’t have any secret. I have always been a hard worker. There is no alternative to hard work and paying attention to detail and delivering my very best in everything that I do. At least I try, but I am sure that I do disappoint every now and then — being human.

What has been the most embarrassing moment in the industry?

This is a big one! I was addressing a group of graded establishments during one of my roadshows across the country, at the CTICC, when I tried to tell them what I enjoyed about my job as the chief executive officer of the Tourism Grading Council. What came out of my mouth was not what I meant in my head. I blamed it on English being my second language. What I said was, “I love my job because I get to sleep around.’’

Imagine my shock when the whole conference room erupted in laughter. What I meant was, “I love my job because I get invited by some of the best accommodation establishments in South Africa for a site inspection, so I can professionally evaluate their offering, as it relates to accommodation facilities, restaurant facilities, etc., etc.’’

What has been your biggest challenge in this sector?

Having to retrench talented and passionate individuals due to Covid restrictions.

What is your pet hate?

Being interrupted while I am speaking or trying to make a point. A basic show of respect is allowing someone to talk and finish making their point.

What is the most memorable place you have ever been to, and why?

I am very lucky in that my husband is also very committed to the environment and tourism, and thus we get to travel to various places together. We aim to visit a list of game lodges in the SADC region by the end of 2024.

What type of holiday would you avoid at all costs?

A holiday in the snow! Since my injury

in Davos, I get a migraine each time I see anyone walking on snow.

What is your favourite city?

Cape Town is my all-time favourite. I can breathe deeply in Cape Town, walking along the beach.

What is your favourite book?

The only book I have ever read twice was Letter to My Daughter by Maya Angelou.

How do you relax?

Jazz music and a deep-tissue massage.

What is your favourite food?

I love a big, green salad with everything in it.

Who is your favourite movie star? It is still Denzel Washington. I have always threatened to marry him if he even makes one mistake and looks my way. But I am crushing on Idris Alba, now that Denzel is older.

Who is your role model?

I think the first black vice president of the USA, Camilla Harris is top of my list for international role models. Here at home, I have admired Nku Nyembezi for the longest time. A trail-blazer in the corporate world and is managing to also take care of her body, too. This is a work-life balance that most people cannot seem to manage. When I grow up, I am going to be like her and have the impact and influence she has in corporate South Africa.

What advice do you have for anyone starting out in this industry and hoping to follow in your footsteps? Just work hard, bring your A-game to everything you do. Most importantly, be honest with yourself and those around you. Look at yourself in the mirror each morning, love what you see, then the world around you will follow your example on how to treat you, the real you.

What is your dream for the future?

I want South Africa to work as it was envisaged by our ancestors — Tambo, Mandela, Sisulu, etc. The South Africa that my husband and I discuss each and every day, so that our children and grandchildren can prosper.

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A secret gem in the heart of Sandton

The five-star Seven Villa Hotel & Spa promises unsurpassed hospitality, a beacon of tranquility within Sandton, where you can unwind at the world-class Camelot spa or take a sublime culinary journey at the restaurant and bar overlooking waterfalls and lush gardens.

When I was invited to be hosted at this property, and read the formal description, as part of the ‘perfect spoil package’, which included a one-night stay at their popular Jacuzzi Villa suite, a full-body massage at the on-site spa, and a two-course dinner, I had some apprehension. Mainly because I had no idea if it really could cater to the business events market.

As promised, from the moment we

arrived, we were overwhelmed by the warm hospitality. We were immediately ushered by a butler who offered refreshments. Champagne and wine were on the menu, but soft drinks and water were available, too.

While we relaxed, the receptionist brought us our key and we were taken to our luxurious villa. Wow, is all I can say. The spacious room, encompassed the bedroom, luxurious bathroom with both a bath and a massive shower, a

separate toilet and a very comfortable lounge area. It was beautifully decorated and kept to modern black and white tones and offered a small outside balcony with a jacuzzi.

The spacious suite also boasted an impressive bar with exceptional gins, wines and other spirits, though we chose to keep it locked during our stay. The TV had access to all the popular streaming services.

The programme for the evening was to

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meet at 6pm at the poolside for canapes, but as it is Winter, they moved us into the main restaurant, where we began our culinary journey. The delicious canapes, a selection of beef, chicken and a cheese ball, left us wanting more. We then knew that we were in for a culinary experience. For our drinks, a restaurant staff member mixed a cocktail of Cointreau and tonic. Just delicious!

We were then ushered to the Camelot Spa where we were offered a light herbal tea before our treatment, a full body massage. The professional spa therapists were amazing, and all the stresses of everyday life melted away. After the massage, we were taken back to the hotel where we enjoyed a twocourse meal. I enjoyed a pork belly with crispy crackling, while my husband indulged in a beef fillet with mash potatoes. The highlight has to go to the trio of desserts — cheesecake, chocolate ganache and lemon meringue. The food was exquisite. So much so, I have featured Chef Percy in this edition. This luxurious package is ideal as an incentive option for top achievers. The numbers are limited but really worth being explored.

Following the evening spoils, in the morning, we got to enjoy a lovely breakfast spread and were afforded a tour of the property, with the conference centre at the centre of the tour.

The Conference Centre

I am happy to report, the venue offers modern, high-tech conference facilities, with every modern convenience you could imagine.

The versatility of the venue and exit into the tranquil garden makes it the perfect meeting space. An event at this hotel is certainly not just another event. Seven creates experiences that will forever be firmly etched in the guests’ memories.

There are various areas in the lush garden that can be transformed to host cocktail parties or other social events.

The property offers guests the chance to escape the hustle and bustle of the city without leaving town. In 2019, the establishment underwent a R22-million refurbishment, transforming it into the boutique hotel we got to experience.

Additional facilities on the premises include a swimming pool, gym, and cigar lounge.

Location

Seven Villa Hotel & Spa is set in a lush secret garden, a natural sanctuary, tucked away in the centre of lively Sandton. The inner-city retreat inspires the feeling of living amongst nature, while being less than seven minutes away from cosmopolitan shopping and restaurant destinations. Seven is a unique urban escape that is perfect for all those must-have luxuries. The superior suites and private villas offer specialised lifestyle services and all the attentive comforts you need, while still creating a sense of untouched seclusion.

Why Seven?

The foundation of human experience and sensory development is anchored in the seven senses. Seven Villa Hotel & Spa is a respite from the fast-paced life and allows guests to fully engage their sense of sight, smell, touch, hearing, taste, movement and balance.

Guests can immerse themselves in the beautiful indigenous gardens or secluded pool. Marvel at the stunning sculptures, relax to the sound of the waterfall and birds chirping in the aged trees. Enjoy the sensation of luxurious textiles and linen in the rooms and rejuvenate at the awardwinning spa. The cuisine is a celebration of local produce, proudly South African and will be enjoyed by more than just one of your senses.

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Wine Farms: a rise in popularity as conference and corporate event venues

In a groundbreaking shift away from traditional office spaces and the rise of hybrid and remote work, the demand for extraordinary conference venues has reached unprecedented heights. Flexibility and the opportunity to connect with colleagues, in stimulating surroundings, have taken centre stage.

As companies seek alternatives to the traditional office setting, finding conference facilities that offer seamless, stress-free, and one-of-a-kind in-person meetings has become essential. One such space gaining popularity as a venue for hosting conferences and corporate events in South Africa is wine farms.

The country’s renowned wine regions, such as Stellenbosch, Franschhoek, and Paarl are attractive choices for conferences owing to their picturesque landscapes, world-class wines, and well-equipped facilities. One particular wine farm nestled in the tranquil Constantia Valley Winelands, just 25 minutes away from Cape Town’s urban hustle, sets the scene for a truly exceptional conference experience.

Location

Location is critical when selecting a conference venue, with safe and easy access to public transportation, along

with nearby quality accommodation, being crucial factors. Steenberg Farm’s advantageous location makes it an ideal choice for colleagues and teams travelling from both near and far. Boasting three private conference venues, including one recently refurbished, Steenberg offers high-end facilities that ensure business is conducted in absolute comfort.

Unique and captivating settings

A venue’s layout and ambience significantly impact a conference’s success. Research indicates a notable correlation between workplace ambience, employee performance, and productivity. Adequate meeting rooms that can accommodate the conference’s size and requirements are vital. Venues that provide ample natural light and fresh air foster collaboration,

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WINE FARMS
Image by Jill Wellington from Pixabay

creating a happier and more effective team.

When it comes to wine farms, this is an easy tick-box. The natural beauty, with sprawling vineyards and picturesque mountains characteristic of Western Cape wine farms, creates a captivating backdrop for conferences. It offers a refreshing change from traditional conference venues, adding a touch of finesse and ambience to the event.

Versatile conference spaces

Wine farms often provide a range of versatile event spaces that can accommodate conferences of various sizes. From intimate boardrooms to spacious conference halls, these venues offer flexibility in setting up different seating arrangements and breakaway areas, catering to the specific needs of each conference.

Steenberg Farm’s distinguishing factor lies in its remarkable trifecta of private conference venues, each meticulously designed to offer comfort and sophistication, setting a new standard for excellence in business.

Facilities

When it comes to facilities, a modern conference venue should offer high-tech features such as audio-visual equipment and high-speed Wi-Fi. At Steenberg Farm, all conference packages come with complimentary high-speed Wi-Fi, notepads, pens, flipcharts, Smart TVs or projectors with audio setups, connectivity cables, and ample plug points. Conference units with built-in microphones and video cameras facilitate seamless connectivity through platforms like Zoom, Skype, and Microsoft Teams. The professional and friendly staff are dedicated to ensuring the success and enjoyment of conference attendees, readily available to assist with troubleshooting and fulfil any requests that may arise.

Culinary experiences

Wine farms are renowned for their superior culinary offerings, catering to diverse dietary requirements. Incorporating award-winning restaurants, gourmet catering services, and wine tastings into conference programmes can enhance attendees’ experience, providing an opportunity to savour the region’s delightful cuisine and sample world-class wines during breaks or networking sessions.

Nutritious fare is crucial for maintaining focus and productivity throughout a conference. Steenberg’s conference

packages offer five-star catering, including a delicious two-course lunch with options available for vegetarians and vegans.

Team-building activities

In addition to the allure of exclusive conference venues and their amenities, many wine farms offer a range of teambuilding activities that can be integrated into conference schedules. From boule, cornhole, and horseshoes to lawn Jenga or soccer, these experiences foster camaraderie, encourage collaboration, and provide memorable moments for conference attendees.

The ‘Bleisure’ trend

Wine regions in South Africa are typically located in proximity to other tourist attractions and activities, such as wildlife reserves, golf courses, hiking trails, or historical landmarks. Steenberg Farm, set on immaculate grounds with spectacular vistas of vineyards and mountains, offers a serene spa and access to the 18-hole

Championship Golf course, which allows conference attendees to combine business with leisure, providing opportunities for relaxation and exploration during their stay, and enhancing the overall conference experience.

On-site accommodation

For multi-day conferences, on-site accommodation is a significant advantage. Steenberg Hotel and Spa offers preferential rates for conference attendees, providing 24 luxurious rooms and suites equipped with modern amenities, such as designated workspaces and complimentary highspeed Wi-Fi. These accommodations offer a peaceful and conducive environment for both work and rest.

The combination of scenic beauty, unique event spaces with exceptional facilities, attentive service, culinary delights, and immersive experiences offered by wine farms in South Africa make them increasingly popular as conference venues.

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WINE FARMS

What makes an exhibition stand truly exceptional?

Nicholas de Klerk, a stalwart in the exhibition industry since 1975, has built a reputation for his unique, avant-garde approach to exhibition stand design.

Serving as the creative director for the exhibition stand design division at ExpoGuys, Mr de Klerk harnesses the power of manual sketching and colourful renders, preferring to manifest his innovative designs ‘old school style’ on graph paper before his team digitises them.

From his early beginnings as the town designer in Oranjemund, to creating award-winning exhibition stands and delivering keynote speeches at international conferences, his multifaceted career speaks to his creative ingenuity and three-dimensional vision.

A proponent of sustainable design, he infuses his work with recycled materials and everyday objects, leading him to coin the phrase ‘Junk talks to me’. Known for his humorous and out-of-the-box approach, Mr de Klerk believes in burning the proverbial box, defying conventional design paradigms to create unique, engaging, and sustainable exhibits. His most notable projects include the ‘Beautiful Things’ exhibition for the World Summit for Sustainable Development and the South Africa Village at the 2012 Olympics in London, where he blended craft, recycling, and visual storytelling.

The Power of Emotion

Mr de Klerk firmly believes that evoking an emotional response from visitors is a critical element in the success of an exhibition stand. The most compelling emotion, according to Mr de Klerk, is a smile. “If you can make them smile, then I believe you’ve got them in the palm of your hand.”

The essence of a strong concept

Mr de Klerk enjoys using a slogan to create a central concept around which the exhibition stand is designed. His method revolves around one idea and the surrounding elements linked to it. For instance, an exhibition he designed for ExpoGuys revolved around the concept, ‘We hold all the strings’. This communicated the message that ExpoGuys handle the whole project, represented through a creative exhibit of strings held by a large hand. The concept can vary, based on the client’s requirements, the nature of their business, or their commitment to being environmentally friendly. “Whatever the theme, it should be strong and impactful”, he adds.

Entertainment Value

Exhibitions are a unique kind of marketplace, much like a ‘theatre of selling’, in Mr de Klerk’s words. It’s about creating an entertaining experience that makes people want your product. “Less is more, more is not always more,” he stresses. “The concept is so important. Don’t overload it. Stand out. Be daring and be different,” Mr de Klerk advises, highlighting the need for uniqueness. He recounts using unconventional materials like hoola hoops, cardboard tubes, and pallet wraps to create memorable experiences. “Nothing is too silly to make someone smile,” he adds.

Clarity in what you’re selling

It should be clear what product you are selling or the service you are providing. “If you have a table to display items, and people are asking more about the table than what’s on it, you’ve missed something,” says Mr de Klerk.

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Mr de Klerk shares his insights and tips.
EXPERT INSIGHT

Location, Location, Location!

When it comes to stand positioning, Mr de Klerk tends to disagree with the popular belief that the front stand is always the best location. “For smaller stands, I prefer a stand at the end of an aisle, against a wall, because people see you as they walk down the aisle.” Visibility is key, and corner stands can often serve that purpose well. However, corner stands can have limitations, with less wall space and fewer areas to display items.

Staffing a stand

Mr de Klerk emphasises the importance of staff enthusiasm and approachability, from the opening to the closing of the exhibition. Their energy and hospitality can either attract or repel visitors. Taking a non-confrontational approach and appearing friendly can make all the difference. Staff should be easily identifiable and trained to approach visitors appropriately. “Staff must be approachable and convey friendliness. Smile with their eyes, not only with their mouth,” he suggests. “Keeping staff happy is as important as keeping your visitors happy. Providing conveniences such as arranging accommodation close to the venue, to alleviate traffic stress, can go a long way and significantly boost staff morale,” he adds.

Drawing people to your stand

Mr de Klerk suggests strategies to increase stand traffic. “People attract

people. Tactics such as employing people or even asking the help of friends and family to show interest and engage with products on your stand can draw other visitors to your stand. The busier your stand, the more likely people are to visit because people are often shy,” he says, acknowledging that there’s no universal solution.

The importance of lighting

“Strategic lighting is extremely important,” Mr de Klerk emphasises. Good lighting can greatly enhance an exhibition stand’s appeal. Focused lighting and light strips can draw visitors. “Let the lighting spill into the aisle. As visitors walk down the aisle, they see the light and become curious about where it’s coming from,” he adds.

Making

technology work for you

cost of implementation, may negate the benefits. He also highlights the charm of low-tech solutions, which offer a refreshing change in our high-tech world. “A good picture, framed by a line of neon, can highlight a product just as effectively as any LED screen,” he explains.

“However, don’t think that I’m against the use of an LED wall. When used properly, with well-designed animation, it’s hard to beat. It’s just that the costs involved can make it difficult for many exhibitors to include on their stands.”

Improving shell scheme stands

While

Mr de Klerk acknowledges the benefits of technology when used correctly, he warns against overdependence. “For the right thing and can be afforded, screens are brilliant. “If you can’t afford it, don’t feel that you will be at a disadvantage because you can’t have it. There are other ways of coming up with the million-dollar idea and winning people over — I’m a bok for an idea,” he laughs. He notes that the trend of using digital screens to loop sales videos is overrated and recommends an interactive sales tool approach instead. Mr de Klerk challenges the perceived sustainability of digital screens, arguing that their carbon footprint, combined with the effort and

“A facia identifies the exhibitor and is the accepted norm,” Mr de Klerk states. “Without one, your vision falls into the stand, like having a handrail that’s not there all of a sudden, and you fall into the river.” He suggests doing away with facias, for a more engaging experience. Furthermore, he advises choosing a carpet colour that blends with the aisle, especially for corner and large open stands, which can subtly lead people onto the stand, without them knowing, enhancing visitor engagement.

Conclusion

According to Mr de Klerk, creating an exceptional exhibition stand involves eliciting emotion, developing a clear and captivating concept and message, making judicious use of technology, employing thoughtful design elements, and maintaining enthusiastic and approachable staff.

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EXPERT INSIGHT

Navigating the financial impact of load shedding on South African hotels

South Africa has been grappling with ongoing electricity supply challenges leading to frequent power outages. These interruptions have far-reaching implications for various sectors but have particularly impacted the hospitality industry as it relies heavily on a consistent power supply to provide quality services to guests.

Amidst these power disruptions, I’d like to break down the effects of load shedding on hotels and challenges we face in providing a seamless guest experience.

The high cost of generators

Load shedding poses significant financial challenges for South African hotels, disrupting operations, compromising guest experiences, and imposing financial burdens. As it forces us to rely on generators to maintain essential services during power outages, the costs associated with acquiring, operating and maintaining generators are posing significant challenges to a hotel’s profitability.

For hotels, these outages can disrupt essential services such as lighting, heating, air conditioning, refrigeration, and security systems. Consequently, hotels are forced to rely on backup power sources, primarily diesel generators that serve as a lifeline, to bridge the gap during load shedding periods.

However, they come with significant financial implications. The acquisition, installation, and maintenance costs of generators can place a considerable burden on hotels, impacting our bottom line in several ways:

1. Capital expenditure: investing in generators requires a substantial upfront cost. Depending on the size and capacity needed, the cost can range up to millions of rands. For smaller hotels, this financial burden may strain available resources, limiting investment in other critical areas.

2. Ongoing fuel costs: with load shedding becoming a frequent occurrence, hotels must factor in the continuous expenditure on fuel to generate electricity. This added operational cost can quickly accumulate, especially during extended periods of load shedding, putting additional pressure

on hotel budgets.

3. Maintenance and repairs: the cost of servicing, repairing, and replacing parts to ensure optimal performance and longevity can be substantial. Hotels must allocate funds for routine inspections, filter replacements, engine overhauls, and any unexpected breakdowns, adding to their overall operating expenses.

4. Environmental impact: generators contribute to carbon emissions and air pollution so those hotels that are committed to sustainability may face reputational challenges by relying on generators, impacting their brand image and potentially deterring eco-conscious guests.

Operational disruptions

Load shedding poses significant operational challenges for hotels. With power outages occurring unexpectedly and without a fixed schedule, hotels are forced to rely on backup generators to maintain essential services. However, generators are expensive to maintain and operate, and they may not always be able to sustain the entire facility, leading to disruptions in various areas such as elevators, air conditioning, lighting, and water supply.

Guest comfort and experience

The comfort and satisfaction of guests are paramount to the success of any hotel. Load shedding can have a detrimental impact on guest experience, as power outages disrupt essential services and amenities.  Guests may experience inconveniences such as inability to charge electronic devices, limited access to hot water, and insufficient lighting in rooms and common areas. Such disruptions can result in negative reviews, decreased guest satisfaction, and potential loss of future bookings.

Business interruption

Hotels heavily rely on electricity to run their operations smoothly. Load shedding can hamper hotel business activities, especially those dependent on reliable power supply, such as restaurants, bars, spas, and conference facilities. Cancelled events, reduced occupancy rates, and potential revenue losses are significant concerns for hotel owners and management. In addition, the cost of fuel for backup generators and maintenance expenses further strain their budgets.

Sustainable practices and environmental impact

South Africa’s energy crisis highlights the need for sustainable practices, and hotels are increasingly expected to adopt environmentally friendly measures. Load shedding compels hotels to rely heavily on non-renewable energy sources, such as diesel generators, which contribute to increased carbon emissions. This contradicts efforts to reduce the hospitality industry’s environmental footprint and meet sustainability goals.

Mitigating the financial impact

To minimise the adverse effects of load shedding, hotels in South Africa can implement the following strategies:

1. Invest in renewable energy sources: hotels can consider installing solar panels or exploring other renewable energy alternatives to reduce dependence on the national grid during power outages.

2. Energy management systems: implementing energy-efficient technologies, such as smart lighting and HVAC systems, can help hotels optimise energy consumption and minimise the impact of load shedding.

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3. Back-up power infrastructure: hotels should ensure their backup generators are well-maintained, regularly serviced, and capable of supporting essential operations during extended power outages.

4. Communication and transparency: hotels should communicate load shedding schedules to guests, providing them with necessary information and alternative arrangements to minimise inconveniences.

5. Staff training and emergency preparedness: hotel staff should be adequately trained to handle emergency situations and effectively assist guests during power outages. Clear protocols and contingency plans should be in place to ensure the safety and comfort of guests.

Hotels must immediately find innovative solutions to mitigate the impact of power outages, including investing in renewable energy, implementing energy-efficient technologies, and ensuring robust back-up options.

Who is Sam Nassimov ?

Sam Nassimov, managing director of Premier Hotels & Resorts, grew the group’s portfolio from 40 bedrooms to 24 hotels and resorts, providing almost 23,000 bedrooms, to discerning business and leisure travellers and employing in excess of 1,500 employees. Sam attended hotel school in Tel Aviv in the 1970s and started his career at the bottom of the ranks at the city’s famous Dan Hotel. Driven by a passion for cooking, his next step was as a trainee chef, a position in which he excelled, and which resulted in a promotion to head of the Grill Room. With a superior collection of hotels, resorts and conference facilities in the principal business and travel destinations in South Africa and with Sam at the helm, Premier Hotels & Resorts is a rapidly growing force in the South African leisure, business travel and conventions industry.

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Together & Co. Restaurant — a ‘culinary delight’

As South Africa’s first Hilton Garden Inn, this internationally acclaimed hotel is ideally located within the business hub of the bespoke, mixed-use Umhlanga Arch Development, only 20 minutes from King Shaka International Airport. Attracting both local and international travellers that can enjoy subtropical weather, incredible Blue Flag beaches, heritage and history, infinite nature and activities.

Expect only the best, with peaceful rest and work-filled days in one of our 203 guest rooms. The hotel’s facilities include a fitness centre, heated outdoor swimming pool and various food and beverage outlets, including a terrace and lounge bar. Enjoy elegant rooms with WiFi access, LCD TVs and many more amenities to make your stay one to remember and more enjoyable.

Whether you are planning an important business meeting, a conference, or a magnificent event, choose Hilton Garden Inn Umhlanga Arch and enjoy our spacious meeting venues, personalised service, and delicious catering options.

Together & Co. Restaurant

Together & Co. Restaurant brings people together, one bite, one sip, one smile at a time.

Not just a restaurant, but a warm, inviting space that’s designed to echo Hilton Garden Inn’s elevated yet approachable vibe. Together & Co. is a place where local communities are created and nurtured. Designed to be a place to meet and mingle with like-minded people, to share ideas, anecdotes, and yes, delicious contemporary food and beverages. People are at the heart of our offering, and we encourage them to spend time with each other — which is why we’ve made our dining and drinking experience as simple and accessible as possible, with classic

favourites always on offer.

Bronwyn Coetzee, head chef for 19 years, said, “My specialty is South African Indian Cuisine and I love to prepare hearty meals. Working in various establishments over the years, I have learnt a lot from seasoned chefs and mentors and apply this to my kitchen daily, training and building a healthy, creative environment for my team to thrive. My belief is that a happy chef will create the most delightful dishes that will enhance the guest’s experience.”

Venessa Maistry, food and drink manager, has 24 years of experience in hospitality. “The most exciting part of working in Hilton Garden Inn Umhlanga Arch is meeting the celebrities and people from all walks of life, from different parts of the world. At Hilton

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CULINARY DELIGHTS

Garden Inn Umhlanga Arch there is a family culture and we share a close bond with each other. Training and development is one of the key priorities of the hotel, which has brought me to where I am today.”

Bronwyn and Vanessa, offered some insight into the current food trends.

What are the current food trends?

There is currently a huge focus on sustainably sourced ingredients and lessening our carbon footprint by reducing food waste.

What are the most current drink trends?

There is a huge focus on Wild Spirit Wines of Africa which is powered by Hilton’s Big Five initiative, a commitment to sustainable travel and tourism in Africa, supporting the implementation of youth opportunity, water stewardship, anti-human trafficking, local sourcing and protecting wildlife on the continent. Together & Co. is a participating hotel and supports sustainable tourism within the region.

What is the most popular conference food of 2023, so far?

Finger foods and cocktails have become a conference favourite as delegates enjoy mingling with colleagues and guests over a variety of foods and flavours. It serves as an ‘ice breaker’ that will encourage conversation and networking.

What are the global conference food trends we need to look out for?

There is currently a huge focus on sustainably sourced ingredients and lessening our carbon footprint by reducing food waste. Catering for an array of people with different dietary requirements as well as flavour palettes will be a huge focus.

What makes Together & Co. Restaurant unique?

The team at Together & Co. is driven by a genuine passion for service; each and every one of our team members goes the extra mile to make our guests comfortable. The environment at Together & Co. evokes

a sense of familiarity and belonging, which in turn fosters a sense of comfort and togetherness.

Be it creating new recipes, to crafting refreshing new drinks, choosing the right ingredients and seasoning, even the method of preparation and style of presentation, we make sure every offering is a reflection of things done in a way that’s alive with inspiration.

What are the latest developments at Together & Co. Restaurant?

We are a social landmark — both a popular culinary venue and an inviting gathering place for people, ideas and possibilities. We attract active, inquisitive locals and global explorers whose lives are spent seeking extraordinary experiences and enrichment as part of everyday life. Our venues present upscale, multisensory experiences curated around individual desires. We complement this with appealing design and contemporary cuisine; ours is an approachable space that reflects and celebrates urban lifestyles, helps connect individuals to their passions, and brings the world to our door.

People are at the heart of our offering, and we encourage them to spend time with each other — which is why we’ve made our dining and drinking experience as simple and accessible as possible, with classic favourites always on offer, no matter where in the world we are found.

What can clients look forward to on the Together & Co. Restaurant menu?

When it comes to our menu, our team leaves no stone unturned in ensuring guests have the best possible experience — every single time. Be it creating new recipes, to crafting refreshing new drinks, choosing the right ingredients and seasoning, even the method of preparation and style of presentation, we make sure every offering is a reflection of things done in a way that’s alive with inspiration. The Together & Co. food and drink offerings are carefully crafted to be flavourful, appealing and innovative.

What are the most popular meals on the menu?

Our cheesy beef burger and fries are a firm favourite as well as our traditional Durban lamb bunny chow. For the meat fans, our sirloin steaks hit the spot.

What role does Together & Co. Restaurant play in conferencing at the hotel?

At the restaurant, we cater to the needs of our guests and their preferences, in order to ensure that they have a seamless experience during their conferences. All meals are made at our Together & Co. Restaurant. Recommend your lunch styles to the meeting planner based on the style and scope of the meeting.

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CULINARY DELIGHTS
Bronwyn Coetsee. Venessa Maistry.
JOIN US FOR A PLEASANT AFTE RNOON s Time for Tea ates: Last Saturday of Each Month 1 3 h00 -1 6h0 0 R 3 60 f o r 2 peop l e s ha ri n g Toge t he r & C o R e st au r an t con d o P l ace , U m h l ang a R i d g e EMAIL: DURGI_TOGETHERCO@HILTON.COM

Chef Percy Leso – finds cooking rewarding

Percy Leso, 31, sous chef, Seven Villa Hotel & Spa, has been in the industry for 12 years. Percy first set out in the industry wanting to be a hotel manager “…but then I went into the kitchen and found this was truly where my passion was!”

It all started in my mom’s kitchen, where I used to create my own recipes. However, I lost interest in cooking, as I did not know much about food.”

His interest in food was rekindled in 2011, when he studied hotel management at the University of Johannesburg. “The course included training in the kitchen, and I rediscovered my love for cooking.”

Percy was born in a small village named Makgabetlwane, in the North West. He matriculated in 2010.

“Being a sous chef at Seven Villa Hotel & Spa is rewarding, as I get to create menus and enjoy seeing my hard work on a plate and, more importantly, the smiles on the faces of guests when they taste my food.”

Seven Villa Hotel & Spa has a popular night spa package and Percy gets to assist with menus for these evenings.

Percy’s goal for the next five years is to run his own cooking school where he can train people and share his skills and knowledge. He added: “Yes, I would also like to become an executive chef, but these days, executive chefs spend more time doing paperwork and less time cooking in the kitchen.”

Looking at food trends, Percy said: “People are prepared to pay for fine

dining. Healthy meals and good presentation are key. There is a high probability that a picture of the meal will end up on social media, as there is an increase of food influencers, that are constantly reviewing meals.”

“The biggest global trend at the moment is the emphasis on sustainable packaging and ingredients,” he added.

Percy’s advice to PCOs organising an event is: “I would suggest they consider a healthy menu, as it is advised that they stay away from fried or fatty foods. This also means looking at healthier snacks for tea breaks.”

When asked about challenges, he said: “Keeping costs down so that guests can enjoy a night out.”

Percy is married to Millicent, and they have two children, Jandre and Mikayla. For leisure he enjoys spending time with his family and going out to try new dishes.

His hobbies include gaming and working on cars.

His advice to young chefs is: “Put your head down and push. As my boss always says, ‘keep it simple and make the customer happy’.”

What is your favourite food?

A home-cooked meal and seafood.

What is your signature dish?

My signature dish would be an Oxtail Bourguignonne which I’d pair with a 100% Syrah.

What food trends are emerging in conferencing?

Snacks or meals are presented in sustainable packaging and sustainable ingredients are used. Also, there is a move to healthy, bite-sized snacks during conference breaks. Most conference breaks are quite short and there is not much time to sit and eat.

What has remained constant in this industry?

Food criticism, and the fact that good food leads to a happy customer, who will return.

What is your pet hate?

Miscommunication — when you don’t get the full description of what the client wants.

What is your great love?

Food.

Are you adventurous?

Yes, I enjoy trying new things that I have never experienced before, such as going hiking on Table Mountain.

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Gallagher celebrates 30 years of memorable events

Gallagher Convention Centre is celebrating its 30 th birthday this year. This landmark Midrand property, spanning over 32 hectares, with its 27 venues, has borne witness to pivotal moments in the South African story and the personal lives of many South Africans.

Gallagher Convention Centre has proven resilient in the face of many challenges over the last three decades. This venue has been the facility for historical events, conversations and meetings that changed the face, fate, and future of our country.

It is almost impossible not to recognise this venue and the event industry’s contribution to the South-African economy. Conferences and exhibitions directly impact business development and increase foreign confidence and investment.

Gallagher is operated with an appreciation for dedication and experience. The venue is also managed with respect for the history and great care for the land it is built on. Originally a small holding, the Gallagher Convention Centre gardens honour what came before and preserve a beautiful sanctuary for the wildlife on the property.

The Gallagher infrastructure was built and designed to stand the test of time, with all refurbishments to the venue being done in a manner that integrates the modern with the classic. The buildings are still clad in the original

marble, as when the venue opened its doors in 1993. Always looking to offer solutions to clients for any challenge that may arise, the venue offers a million-litre backup water tank and a full power solution in the case of load shedding.

Gallagher Convention Centre is celebrating 30 years of existence, 30 years of success, 30 years of providing jobs and 30 years of memorable events. The venue invites you to celebrate with them by making use of the special packages on offer.

30 years young, with many more to come.

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Lords Bar relaunched

The Lords Bar at the Protea Hotel by Marriott® Johannesburg Balalaika Sandton, was recently relaunched after undergoing an extensive R2-million renovation.

Natalie Botha, general manager of the Balalaika, said: “With our comprehensive renovation, we have reimagined every facet of Lords Bar, breathing new life into its hallowed halls while preserving its illustrious heritage.”

Lords Bar celebrated 74 years this year and is a heritage bar and also showcases some of the key historic facts that went down in the first days of Sandton. The Lords Bar was one of the first bars in

Sandton and welcomed the first ladies bar, which was not allowed back in the day. The official land where the Lords Bar was built was originally a unique tearoom, which welcomed travellers into Sandton, to trade for goods.

Guests were also able to experience the new look as well as the food and beverage menus available. The hotel also showcased the small changes to The Conservatory and Terrace space.

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A 21st century guide to choosing a great event venue

Events are back. Covid may have kept them on the low down for a few years by forcing things to go digital, but three years later, the world has regained its balance and event planners can resume doing what they know best.

When deciding on a venue for a meeting, conference or event, there are a variety of tick boxes that an event planner needs to consider. Some of these are more obvious than others, but if you are looking to host the event of the century, you need to be thinking of both the old and obvious, as well as the new and current. Some emerging trends, when picking your venue, include being unexpected yet thrifty, going local and sustainable, being delicious but inclusive and, of course, always tech mindful.

Size counts

This is not just ensuring the venue is large enough for your event or that there is ample parking available for your guests. You will also need to make sure that your choice of venue fits your budget size. In today’s world, with tighter budgets, be thrifty. Spend where it counts.

Going for the most exclusive venue in town is not always the wisest route. Venue hire is one thing, but don’t forget all the bells and whistle items that are charged for separately and may very well be critical to making your event a success. People can tell when you are pulling back on the finer details that would make your event special and memorable.

Adrian Landry, general manager of The Leonardo in Sandton, said that event planners should opt for the venue that doesn’t just offer a large, ostentatious space, but also ensures your budget has enough breathing room to make sure your guests are taken care of.

“We pride ourselves for not only being one of the most prestigious venues in Sandton but also for our reasonable package options and multitude of facilities to suit most events,” Mr Landry said.

Location, location, location

How central is it? How accessible is it? Are there a variety of hotel and restaurant options nearby? These are all critical questions to ask when booking your venue.

The Leonardo in Sandton makes for an ideal conference venue because it is in the heart of Sandton, Joburg’s business district. It is within walking distance of the Gautrain Station, which offers a regular and reliable train service to and from OR Tambo Airport. There is also a plethora of accommodation options, both inside the building and nearby, and it is close to a host of eateries for guests to dine from, both night and day.

The choice of venue should always make it easier for guests to attend your event — for its location, but also (as we discuss below) because it makes for a more sustainable and environmentally friendly event with less need to travel far and wide.

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Sustainability

So, while budgets and locations are very important factors in determining which venue to pick, the new-world trend of sustainability and your event’s carbon footprint should also be a massive consideration in all that you do. Thankfully, newer buildings, like the Leonardo, have been built with sustainability in mind.

“Rising 234m from the street below, our iconic 57-storey building has not only redefined the city’s skyline, but also how we view the concept of sustainable urbanism. With options to work, live and play in one place, its entire design is driven by the principles of sustainable development and going-green, embracing the latest in technology and energy-efficient luxury living in the sky,” Mr Landry said.

Tasting the experience

Our modern world is all about sustainable living, working and yes, even eating. Today’s world has a constant topic of conversation going around food — whether it be who the next MasterChef will be, how we are sourcing ethical meat and veggies, or the recent rise of the vegan and low-carb follower.

And thus, one of the most critical things when hosting an event, is providing great food. Guests who are well-fed, are after all, happier, more alert and participative.

Despite this, food often gets lost in the planning process and plays second fiddle to other seemingly more important items like tech setups or décor.

One thing is for sure, your event venue should serve delicious, origin-conscious cuisine that caters for all walks of life.

“The Leonardo has always understood and respected the importance of food to guests. This is why, all catering is done inhouse by the award-winning chef team at AURUM Restaurant, whose core food philosophy is around sustainability and seasonality. Whether you come for dinner at AURUM with your partner, or attend a massive corporate gala evening, you should always expect the same top-quality, golden AURUM experience. Our professional team of cooks are well-trained to cater for both large and small events as well as for every type of diet,” Mr Landry said.

Tech talks

AI (Artificial Intelligence) is one of the fastest growing trends this century is yet to see, and many venues are using it to streamline their service offering. AI can be exceptionally helpful when it comes to planning your event, from ensuring guests have all their information at the tip of their fingers to communicating any last-minute changes.

“Kitted out in terms of connectivity and tech equipment, the Leonardo has itself adopted some AI into its way of functioning, but are also very aware of the importance of human interaction,” Mr Landry said.

“There is a fine balance between letting computers do the work and having a much-needed level of personal service. Small things like finding a set of human hands to help you with a technical glitch or just a smile at the end of a long conferencing day, are still more important than impressing guests with a robotic check-in service.”

Cherries on the top

Lastly, when selecting where to host your event, especially for longer and larger events, go for a venue that has some diversity for that ‘cherry on the top’ experience. Look for a variety of areas for breakaway points, meals or after-parties which can offer some creative add-ons to your event.

“One of the bonus features of the Leonardo is the range of spaces where guests can come and experience whilst staying for an event,” Mr Landry said.

Starting on Level 3 at Leo’s Lounge for a cup of barrister-brewed coffee and a freshly baked croissant. Moving up to Level 7, where AURUM Restaurant, the golden eatery of Sandton, awaits to wow all six

Business Events Africa August 2023 53 www.businesseventsafrica.com PAGE STRAP MARKETTOPNEWS TIPS

senses. Level 7 is also where the pool, gym and Legacy Balance Spa reside, for those looking to unwind a little after a long day of conferencing. Heading further up the building, Level 42 offers an undeveloped, blank canvas in which to engage your creativity and paint your own event to life. Finally, at the top of the building is Africa’s highest urban bar, Alto234. Sporting 360-degree views over Johannesburg, this is the ideal space for sundowners to celebrate either the start or the end of a great event.

So, when it comes to ensuring your event is by far the most unforgettable of the century thus far — be it a conference, meeting or event — be sure to keep the above in mind and make it special.

As the old saying goes, ‘Life is an event. Best you make it memorable’

Who is Adrian Landry?

Adrian Landry, general manager of The Leonardo in Sandton, has been in the hospitality industry for almost four decades. His wealth of experience, specifically with new-builds and refurbishments of properties across Africa, makes him one of only a handful of seasoned stalwarts in his field. Adrian’s motto, when it comes to life, is to ‘know thyself’. Introspection and reflection, as well as the ability to accept criticism, are critical. He believes that one should endeavour to build and shape teams that can capitalise on each other’s strengths, skills, knowledge and experience. He is most proud of the team that has been assembled at The Leonardo. In his spare time, Adrian likes to read and recommends Yuval Harari’s latest titles for a perspective on the world and possible future outcomes.

www.businesseventsafrica.com 54 Business Events Africa August 2023 PAGE MARKETSTRAPNEWS
TOP TIPS

EXSA collaborates with Specialised Exhibitions

EXSA’s visibility at the build-up and break down of exhibitions has forged relationships with the organisers and has had a very positive impact on the outcome of the shows visited.

approached EXSA to form a partnership for Securex 2023. The goal was to ensure that there were open lines of communication, vetting, problem solving and smooth running of the show.

Securex was held at Gallagher Exhibition Centre from 28-30 May. Build-up was on 27 May. It was a mixture of custom builds and shell scheme stands. The pace of building was incredible and being in the hive of activity during the build-up process was amazing.

Walking the halls was a pleasure, and although everyone was so very busy, there was always time for a handshake and a chat. The comraderie and level of professionalism was inspiring, right from the very beginning. This is

definitely a sign that much preparation and exact planning went into this exhibition. There were small issues as always, but those got sorted out with minimal fuss and in good time.

I positioned myself in the organiser’s office to avail myself whenever necessary. The operations team at Specialised are amazing, they are knowledgeable, professional and friendly, even when they were rushed off their feet. Nothing was too much trouble. I learnt so much from the team and I’m very grateful that they so willingly shared their space with me.

Emmanuel is a consummate professional, whether dealing with clients, suppliers or other staff members, he handles everything that jumps in his path with polite firmness.

During my time at the show, I also learnt that Specialised had given two

charity organisations a free stand where they could sell their goods and promote their charity. This is an amazing practice and shows such humility. My discussions with the clients were also very enlightening, many of them said that it was their most successful Securex. There were streams of visitors, and many came back a second time as there was so much to see and learn.

From this experience, I can definitely say collaboration is the answer. We are one industry, and we all want the same thing, a successful exhibition. I look forward to our future collaborations and once again, thank Specialised Exhibitions for being the trailblazers that will result in many more of these engagements.

Congratulations on your extremely successful show!

Business Events Africa August 2023 55 www.businesseventsafrica.com PAGE STRAP EXSA NEWS

Your journey to net zero starts here

The Event Greening Forum (EGF) is inviting you to join it on a Journey to Net Zero. EGF chairperson Morwesi Ramonyai explains, “Our Journey to Net Zero campaign is an open invitation to the local events industry to join us as we unpack the JMIC-led Net Zero Carbon Events initiative. If you feel daunted by signing the pledge and taking on this significant task, we are here to walk you through their supplied roadmap and resources, while offering our local expertise and insights to facilitate this transition and make this journey a little simpler and easier.”

The EGF’s Journey to Net Zero campaign officially launched on 20 July with a webinar on ‘Unpacking Net Zero Carbon Events’, kindly sponsored by EGF members and patron sponsors Chat’r Xperience and Basilmin. The EGF hosted JMIC executive director Alex Alles to share an overview of the initiative as well as an update on the progress that has been made to date.

JMIC, or the Joint Meetings Industry Council, is the global umbrella body for the events industry, and is driving the Net Zero Carbon Events (NZCE) pledge and movement, while working closely with several leading industry associations including UFI (Global Association of the Exhibition Industry), ICCA (International Congress and Convention Association), AIPC (International Association of Convention Centres) and IFES (International Federation of Exhibition & Event Services).

Committed to a carbon-neutral future

The EGF is an official supporter of NZCE, and as such has committed to championing its cause and content. Morwesi said, “Decarbonisation is the biggest sustainability challenge the events industry faces. Therefore, the EGF has made the decision to focus all our efforts on this incredible initiative to ensure that it is clearly communicated to the South African market and as many local businesses as possible, who can benefit from it.”

“This is how the Journey to Net Zero concept was born, and we will roll out more events as we dig deeper into the roadmap and how it can be effectively applied to local businesses and participants in the event greening value chain.”

You’re not too late!

If you’d like to join the EGF on this journey, you’re not too late. The recent introductory webinar is a good starting point. You can watch the full recording here: www. eventgreening.co.za/resources/webinarrecordings/. (See the side bar for a summary of some of the questions and answers discussed during the webinar.)

“I really encourage all event industry stakeholders to get involved. You can simply sign up as a supporter or take on more responsibility by signing the pledge and thereby commit to measuring and reducing your carbon over time,” adds Morwesi. “Globally, we are feeling the impacts of climate change. It’s clear that not only does the future of the events industry need to be net zero, but so do our clients’ industries. The time to start this transition is now, as delaying this decision will only make it more difficult to follow through.”

If you’d like to register as a NZCE supporter or as a signatory, please go here: www.netzerocarbonevents.org/join-us/

To access the NZCE’s free resources, visit: www.netzerocarbonevents.org/resources/

About us

The Event Greening Forum is a non-profit organisation that promotes sustainability within the business events sector. To find out more, please visit www.eventgreening.co.za

For more information, please contact:

Lynn Mcleod

Tel: 082 891 5883

Email: lynn@eventgreening.co.za

Fast facts

Q. What is the goal of Net Zero Carbon Events?

A. To equip the event industry with a road map and resources to achieve net zero by 2050, with an interim goal or 50% carbon emission reductions by 2030. These targets are aligned with the Paris Agreement and the initiative is supported by the United Nations Framework Convention on Climate Change (UNFCCC).

Q. How do event industry stakeholders get involved?

A. There are two pathways for engaging with NZCE, either as a supporter or signatory. Supporters can join at any time and their only obligation is to communicate about the NZCE initiative in their network. Supporters tend to be those who do not actively deliver events.

Signatories tend to be core event industry role players, such as venues, organisers and suppliers. They have a far bigger obligation than supporters, as they are pledging to achieve net zero carbon emissions by 2050. While you can still become a signatory this year, the time constraints implicit in the pledge mean that the target will be that much harder to achieve, so signing up sooner rather than later is encouraged.

There is no cost to be a supporter or signatory, and both will have full access to all the NZCE content and tools. It is also possible for supporters to become signatories at a later stage.

Q. Who is the initiative targeted at?

A. The complete event industry eco-system is encouraged to get behind this movement, which is why there are supporter and signatory options available. Flexibility is also being built into the roadmap due to the variety of operators found in this global ecosystem.

Q. What if you take the pledge but fail to meet the requirements?

A. All signatories need to report back on their progress, with the first reporting cycle having recently opened. The JMIC will use this information to identify where signatories are unable to report back or are struggling to achieve a specific outcome. In these instances, the JMIC will offer additional support. “It’s important that you don’t feel alone while you make this transition. We want to let you know that you will get the support and assistance you need to achieve this target,” says Alex Alles, executive director of JMIC.

Q. How many pledges have been received so far?

A. The NZCE has 520 supporting organisations from 55 countries, including 354 event operators – of which 303 have signed the pledge.

Q. What must I do to become a signatory or supporter?

A. Simply go to www.netzerocarbonevents. org/the-pledge. Once you sign up, you will be sent the relevant communication.

www.businesseventsafrica.com 56 Business Events Africa August 2023 PAGE EVENTSTRAPGREENING FORUM

SITE discovering Zimbabwe as an incentive travel destination

Building its legacy of showing strong in-person support for emerging incentive travel destinations, the 2023 SITE Executive Summit took place from 20-24 June in Zimbabwe.

SITE’s International board of directors, as well as some members of SITE Foundation’s International Board of Trustees along with global team members, gathered in Victoria Falls for a blend of board meetings, education sessions, site inspections, and destination discovery.

This year’s Summit was supported by the Zimbabwe Tourism Authority (ZTA), with Exclusive Touch Africa and Wild Horizons Tours providing DMC and logistical support. The SITE Africa chapter, led by Tes Proos, also contributed to a successful Summit.

“We were delighted to be in Zimbabwe, and to see how the entire community and the ZTA came together to create this immersive experience for us,” said Annette Gregg, chief executive officer of SITE and SITE Foundation.

“It’s really given us insight into the assets which Zimbabwe has, that make the destination so beautifully unique. We’re proud to be new ambassadors for Zimbabwe to the global incentive

community.”

Over sixty hospitality professionals from Zimbabwe also joined the group for the Executive Summit’s Education Day. SITE board member, David Sand joined local anti-poaching activist, Charles Brightman, to lead the day’s content, with other sessions touching on the African incentive landscape, sustainability in events, digital marketing, new ways to be a DMC, research trends, and updated views on what corporations are looking for.

“It was a true privilege to provide one of the keynote addresses at this event. As a native South African, I know first-hand what this continent has to offer both as an exciting portfolio of incredible destination experiences and also as a series of rapidly emerging source markets. SITE’s commitment to Africa may be seen in and through this wonderful in-person event that involved so many of its global leadership as well as in the recruitment and nurturing of many new SITE members that have

Whatwe’re all about:

joined our global organisation,” said David Sand, chief executive officer of Uwin Iwin.

Outside of the boardroom, the group also enjoyed a wide range of activities designed to help them better discover the riches of the destination. Activities included a helicopter ride over Victoria Falls, a sunset dinner cruise along the Zambezi River, a special elephant interaction at a local sanctuary, and a dinner and drum evening at BOMA restaurant.

Board members and other Summit participants also had a chance to give back and do good, with the group collecting medicine and baby items donations to support a local community organisation that serves low-income mothers.

Destinations interested in partnering with SITE for a future Executive Summit should contact head of business development, Samantha Nicastro (snicastro@siteglobal.com) for more information and a copy of the RFP.

motivational experiences

Why we do it? Business results!

Site is the only global network of travel and event professionals committed to motivational experiences that deliver business results.

Site provides insights and connections that inspire the utilisation of this powerful tool across diverse industries, regions and cultures.

Site serves as a source of knowledge and best practices where members can make personal connections that sustain professional growth.

Only one organisation sits at the critical intersection between those who seek the benefits of motivational tools and those who can provide these extraordinary experiences. That organisation is Site...

Business Events Africa August 2023 57 www.businesseventsafrica.com PAGE STRAP SITE NEWS
Contact Email: info@sitesouthernafrica.com www.sitesouthernafrica.com www.siteglobal.com

AAXO unveils new board for 2023/2024 at AGM

The Association of African Exhibition Organisers (AAXO) successfully concluded its Annual General Meeting (AGM) on 1 August 2023, during which it addressed the current state of the African events industry and introduced its new board for the term 2023/2024. The AGM brought together industry leaders, stakeholders, and key players to discuss pressing issues and opportunities within the events sector across the continent.

The newly appointed board members represent a diverse array of companies and expertise, showcasing the dedication of AAXO to fostering collaboration and promoting excellence in the African events industry. The board members were announced as follows:

• Chairperson: Devi Paulsen-Abbott, Energy Capital & Power Devi Paulsen-Abbott, with her extensive experience in the events sector and her commitment to driving growth and development in Africa, will continue her tenure as the Chair of AAXO for the term 2023/2024. She expressed her enthusiasm about the

opportunity to lead the association and work towards advancing the events industry across the continent.

• Vice chairperson: Gary Corin, Specialised Exhibitions (a division of the Montgomery Group)

Gary Corin’s leadership as vice chair is expected to further strengthen AAXO’s position and enhance its contributions to the development of specialised exhibitions throughout Africa. With his track record of successful ventures, Gary Corin is well-equipped to support the association’s goals.

• Treasurer: James Bull, Informa Group As treasurer, James Bull’s financial

acumen and experience will play a crucial role in ensuring AAXO’s fiscal health and sustainability. His knowledge of the events industry and financial expertise will aid in implementing effective strategies for the association’s growth.

• Spokesperson/immediate past chair: Projeni Pather, Exposure Marketing Projeni Pather, who served as the Immediate Past Chair, will continue to be involved as the association’s spokesperson. Her in-depth understanding of the events landscape in Africa and her previous leadership within AAXO will provide valuable insights and continuity.

www.businesseventsafrica.com 58 Business Events Africa August 2023 PAGE STRAP AAXO NEWS

The new board members also include:

• Tracy Gounden, Messe Frankfurt (director)

• Chanelle Hingston, VUKA Group (director)

• Adele Hartdegen, Dogan Events (director)

• Joshua Low, dmg events (director)

• Tiisetso Tau, Synergy Business Events (director)

• Cornelle du Preez, Gallagher Convention Centre (venue committee chair)

These board members, each accomplished leaders in their respective organisations, will bring their collective expertise and vision to drive AAXO's initiatives, uplift the events industry, and foster international partnerships and collaborations for the benefit of Africa.

“AAXO expresses our gratitude to the outgoing board members for their dedication and contributions to the association’s growth over the previous term. We appreciate the unwavering support of all of our members and partners in supporting us in driving the

economic growth of our continent through events,” said Devi PaulsenAbbott, chairperson of AAXO.

Ms Paulsen-Abbott reflected on the mission of the association for 2022/2023, Building Back Better, showcasing how AAXO achieved results in building a thriving industry following the effects of the pandemic, with the help of its members. Looking at the 2023/2024 year, AAXO will focus on driving the messaging that exhibitions are the most powerful face-to-face marketing channel, driving the growth of the industry across the marketing sector and through government outreach to relevant departments.

Returning in the first quarter of 2024 will be the annual ROAR Awards, aimed at recognising and acknowledging merit in exhibition organisation, exhibitor participation and service excellence.

The new board members are set to commence their roles immediately and look forward to working together to elevate the African events industry to new heights.

PAGE STRAP AAXO NEWS
“AAXO expresses our gratitude to the outgoing board members for their dedication and contributions to the association’s growth over the previous term. We appreciate the unwavering support of all of our members and partners in supporting us in driving the economic growth of our continent through events.”

EXCO AND HEAD OFFICE

Chairperson:

Kim Roberts

e: info@mise-en-placesolutions.com

c: +27 (0)82 652 2008

Vice-chairperson:

Minister Kganyango

e: mkganyago@csir.co.za

c: +27 (0)79 513 8708

Treasurer:

Jaques Fouche

e: jaques@be-moved.co.za

c: +27 (0)60 993 7542

Public officer:

Alistair Stead

e: alastair@scandisplay.africa

c: +27 (0)73 236 6618

Chief executive officer:

Glenton De Kock

e: ceo@saaci.org

c: +27 (0)82 575 7565

Membership services consultant:

Alshanthé Smith

t: +27 (0)71 299 0601

e: members@saaci.org

BOARD MEMBERS

Chairperson:

Kim Roberts

e: info@mise-en-placesolutions.com

t: +27 (0)82 652 2008

Vice-chairperson:

Minister Kganyango

e: mkganyago@csir.co.za

c: +27 (0)79 513 8708

Treasurer:

Jaques Fouche

e: jaques@be-moved.co.za

c: +27 (0)60 993 7542

Public officer:

Alistair Stead

e: alastair@scandisplay.africa

c: +27 (0)73 236 6618

Eastern Cape Chairperson:

Melissa Palmer

e: melissa@becbc.co.za

t: +27 (0)82 437 7600 +27 (0)41 404 2431

KwaZulu-Natal Chairperson:

Irene Vallihu

c: +27 (0)79 692 4604

e: irenev@icc.co.za

Gauteng Chairperson:

Neil Nagooroo

c: +27 (0)82 929 5241

e: neil@nxlevel.co.za

Western Cape Chairperson:

Angela Lorimer

c: +27 (0)74 550 1000

e: angelajacobson862@yahoo.co.za

Coopted Youth Ambassador: Minister Kganyango

e: mkganyago@csir.co.za

c: +27 (0)79 513 8708

Coopted Learning Ambassador:

Esti Venske

e: venskee@cput.ac.za

c: +27 (0)83 482 9276

EASTERN CAPE

Chairperson:

Melissa Palmer

e: melissa@becbc.co.za

t: +27 (0)82 437 7600 +27 (0)41 404 2431

Vice-chairperson: Claire Kivedo

e: claire@overallevents.co.za

c: +27 (0)82 4641 504

COMMITTEE: David Limbert

e: david@magnetic.co.za

c: +27 (0)82 9064 198

Gill Dickie

e: gilld@bidvestcarrental.co.za

c: +27 (0)79 527 7619

Wanda Fourie

e: registration@easternsun.co.za

c: +27 (0)72 608 1641

Claire Kivedo

e: claire@overallevents.co.za

c: +27 (0)82 464 1504

GAUTENG Chairperson: Neil Nagooroo

c: +27 (0)82 929 5241

e: neil@nxlevel.co.za

Vice Chairperson: Mary Mahlangu

c: +27 (0) 81 574 9493

e: mary@flockplatform.com

COMMITTEE:

Rendani Khorommbi

Joburg Tourism

t: +27 (0)11 883 3525

c: +27 (0)82 773 2999

e: rendanik@joburgtourism.com

Zaida Enver

Pure Grit Events and Exhibitions

Management

t: +27 (0)82 555 1049

e: zaida@puregrit.co.za

KWAZULU-NATAL

Chairperson: Irene Vallihu

c: +27 (0)79 692 4604

e: irenev@icc.co.za

Vice-chairperson: Gill Slaughter

c: +27 (0)83 269 0279

e: gills@turnersconferences.co.za

Treasurer: Sibusiso Mncwabe

c: +27 (0)83 477 5536

e: sibusiso@marketingwell.co.za

COMMITTEE:

Tarannum Banatwalla

c: +27 (0)83 254 9462

e: tarannum@jellyfishcatering.co.za

Mabuyi Mosia

c: +27 (0)71 117 7509

e: mabuyi@ikhono.co.za

Kavitha Dhawnath

c: +27 (0)83 607 200

e: kavitha.dhawnath@gearhouse.co.za

Wiseman Mnguni

c: +27 (0)78 220 2162

e: mboniseni.events@gmail.com

Sandile Dlamini

c: +27 (0)79 104 5510

e: sandile@anzomode.co.za

WESTERN CAPE

Chairperson:

Angela Lorimer

c: +27 (0)74 550 1000

e: angelajacobson862@yahoo.co.za

e: ALorimer@Hotelsky.co.za

Vice-chairperson:

Alex Wrottesley

c: +27 (0)21 430 2060

e: alex@intoafrica.co.za

COMMITTEE:

Ansu Colditz

c: +27 (0)82 457 8071

e: ansuc@millenniumtravel.co.za

Esti Venske

t: +27 (0)21 460 3518

e: estivenske@gmail.com

Zimkitha Bavuma

c: +27 (0)72 172 5746

e: zim@live.co.za

Esmare Steinhofel

c: +27 (0)84 056 5544

e: esmare.s@iccaworld.org

Andrew Gibson

t: +27 (0)860 111 625

e: Andrew@magnetic.co.za

e: andrew.msct@gmail.com

Gheeta Payle

t: +27 (0)86 123 7890

e: gheeta.payle@inhousevtm.com

Lara van Zyl

Paragon Africa

t: +27 (0)82 223 4684

e: lvanzyl@paragong.com

EXHIBITIONS AND EVENTS ASSOCIATION OF SOUTHERN AFRICA

EXSA OFFICE www.exsa.co.za

Chairperson

Sibusiso Mncwabe

Marketing Well

Vice Chair

Jacqui Nel

Exhibition Freighting GSM

Treasurer

Ismael Atanasi

GL Events Director

Ashona Maharaj

Durban ICC

Director

Beert Kuiken

Octanorm Director

Gabi Babinszky

Brandex Director

Kelly Papas Barmotion Director

Kerry-Lee Bester

Brilliant Branding Director

Liam Beattie

Hott 3D

Director

Nic Curle

Nucleus

Co-Opted Director

Daksha Vallabh

Orange Orbit

Co-Opted Director

Gavin Burgess

Technology Partners

Co-Opted Director

Kimendrie Pillay

Johannesburg Expo Centre

Co-Opted Director

Ross Wilson Urban Tonic

www.businesseventsafrica.com 60 Business Events Africa August 2023 DIRECTORY
SOUTHERN AFRICAN ASSOCIATION FOR THE CONFERENCE INDUSTRY

SOCIETY FOR INCENTIVE TRAVEL EXCELLENCE ASSOCIATION OF AFRICAN EXHIBITION ORGANISERS

President: Tes Proos

c: +27 (0) 84 682 7676

e: tes@crystalevents.co.za

Treasurer: Peter-John Mitrovich

c: +27 (0)82 318 1889

e: peter-john.mitrovich@grosvenortours. com

Sustainability: Daryl Keywood

Southern Africa Development:

Brad Glen

East Africa Development:

Chris Munyao

Young Leader Programme:

Peter Mwanja

Africa Convention Bureaus:

Rick Taylor

North Africa Development:

George Fawzi

Board member at large: Rick Taylor

East Africa (Rwanda): Chris Munyao

North Africa: George Fawzi

North Africa support: Brad Glen

Secretariat & Events: Mariaan Burger

c: +27 (0)82 557 8041

e: info@siteafrica.africa

SA EVENTS COUNCIL

e: hello@saeventscouncil.org

Chairperson:

Raylene Johnson, CEO: TEBCO-SA

Vice-chairperson: —

46 Waterford Office Park, Waterford Drive, Fourways, Johannesburg

t: +27 (0)87 265 5840

e: aaxo@aaxo.co.za

Association coordinator:

Anthea Buys

e: anthea@aaxo.co.za

Chairperson:

Devi Paulsen-Abbott, Dmg Events

e: devipaulsen@dmgevents.com

Vice-chairperson:

Tiisetso Tau, Synergy Business Events

e: ttau@synergybe.co.za

Venue Committee Chairperson: Charles Wilson, Gallagher Convention Centre

e: charlesw@Gallagher.co.za

Treasurer:

Mark Anderson, Specialised Exhibitions

Montgomery

e: marka@specialised.com

Board of directors:

Chanelle Hingston, Clarion Events Africa

e: chanelle.hingston@clarionevents.com

Sandra Barrow

e: sandra.barrow@rxglobal.com

Projeni Pather, Exposure Marketing

e: projeni@exposuremarketing.co.za

179 Jan Smuts Ave, Parktown North, Private Bag X7000, Parklands 2121 t: +27 (0)11 447 4777

e: info@eventgreening.co.za www.eventgreening.co.za

Chairperson: Morwesi Ramonyai, Borena Energy

Vice-chairperson: John Avanitakis, Chat’r Xperience

Treasurer: Justin Hawes, Scan Display Secretariat: Lynn McLeod

e: lynn@eventgreening.co.za

Executive director: Kevan Jones

SATI – South African Translators’ Institute

Executive director: Marion Boers

t: +27 (0)11 803 2681

e: office@translators.org.za

www.translators.org.za

SATSA – Southern Africa Tourism Services Association

Box 900, Ferndale 2160

t: +27 (0)11 886 9996

e: pa@satsa.co.za

www.satsa.com

SKAL International South Africa

Secretary: Anne Lamb

t: +27 (0)21 434 7023

c: +27 (0)82 708 1836

e: anne@yebo.co.za

www.skalsouthafrica.org

STA – Sandton Tourism Association

t: +27 (0)83 558 5445

e: secretariat@sandtontourism.com

www.sandtontourism.com

TBCSA – Tourism Business Council of South Africa

Chief executive: Tshifhiwa Tshivhengwa Box 11655, Centurion 0046

t: +27 (0)12 664 0120

e: comms@tbcsa.travel

INTERNATIONAL CONGRESS & CONVENTION ASSOCIATION

ABTA – African Business Travel Association

Box 2594, Pinegowrie, 2123

t: +27 (0)11 888 8178

c: +27 (0)83 679 2110

e: monique@abta.co.za

www.abta.co.za

Founder: Monique Swart

ASATA – Association of Southern African Travel Agents

PO Box 650539, Benmore, 2010

t: +27 (0)11 293 0560/61

e: barbara@asata.co.za

e: general@asata.co.za

Office manager: Barbara Viljoen

Council of Event Professionals Africa

Kevan Jones

kevan@sacia.org.za

t: +27 (0)11 083 6418

c: +27 (0)82 555 5556

Interim treasurer:

Glenn van Eck, Chairperson: CEPA

Spokesperson:

Projeni Pather, Chairperson: AAXO

Members:

Kevan Jones, Executive Director SACIA

Sharif Baker, Chairperson TPSA

Tes Proos, SITE President

Justin Hawes, Managing Director: Scan

Display & Event Greening Forum Treasurer

Sibusiso Mncwabe, Chairperson EXSA

Justin van Wyk, Chairperson SALPA

Mike Lord, Chairperson ESC

Arthur Goldstuck, PSASA Exco Member

Esmare Steinhofel, Chairperson: ICCA

Africa Chapter

Advisory Members:

Prof Nellie Swart, Associate Professor: Tourism Management

Corne Koch, Head: Convention Bureau (WESGRO)

Tiisetso Tau, AAXO member

Daryl Keywood, SITE Member

Bheki Twala, TEBCO-SA Executive

Kim Roberts, SAACI Representative

Western Cape

Robyn D’Alessandro, PR/Social media, Vivo Visual Voice CC

ICCA African Chapter

Chairperson:

Taubie Motlhabane

Cape Town International Convention Centre

t: +27 (0)21 410 5000

e: Taubiem@cticc.co.za

Deputy Chairperson:

Frank Murangwa

Rwanda Convention Bureau

t: +250 788 358 454

e: frank.murangwa@rcb.rw

Secretariat:

Esmaré Steinhöfel

ICCA Africa Regional director

c: +27 (0)84 056 5544

e: esmare.s@iccaworld.org

www.iccaworld.com/dbs/africanchapter

www.iccaworld.org

Chairperson: Glenn van Eck Magnetic Storm

c: +27 (0)82 800 2616

e: glenn@magnetic.co.za

FEDHASA National Office –Federated Hospitality Association of Southern Africa

PO Box 3853, The Reeds, 0157

c: +27 (0)82 552 9862

e: ceo@fedhasa.co.za

www.fedhasa.co.za

PSASA – Professional Speakers

Association of Southern Africa

t: +27 (0)11 462 9465

c: +27 (0)83 458 6114

e: admin@psasouthernafrica.co.za

www.psasouthernafrica.co.za

SABOA – Southern African Bus Operators Association

Postnet Suite 393, Private Bag X033, Rivonia 2128

t: +27 (0)11 511 7641

e: saboa@saboa.co.za

www.saboa.co.za

SACIA – Southern African Communications Industries Association

c: +27 (0)82 555 5556

e: kevan@sacia.org.za

www.tbcsa.travel

www.tomsa.co.za

Member relations manager: Boitumelo Moleleki

TGCSA – Tourism Grading

Council of South Africa

Private Bag X10012, Sandton 2146

t: +27 (0)11 895 3000

f: +27 (0)11 895 3001

e: enquiries@tourismgrading.co.za

TINSA – Interpreters/Translators

Network of Southern Africa

e: info@interpreter.org.za

t/f: +27 (0)11 485 2511

c: +27 (0)83 249 0010

www.interpreter.org.za

TPSA – Technical Production Services

Association

c: +27 (0)82 555 5556

e: kevan@sacia.org.za

www.tpsa.co.za

Executive director: Kevan Jones

TTA – Tshwane Tourism Association

Box 395, Pretoria 0001

t: +27 (0)12 841 4212

e: secretary@tshwanetourism.com

www.tshwanetourism.com

Chairperson:

Bronwen Cadle de Ponte

Secretary: Sithembile Nzimande

Membership coordinator: Liz Oosthuysen

e: membership@tshwanetourism.com

Business Events Africa August 2023 61 www.businesseventsafrica.com DIRECTORY
OTHER ASSOCIATIONS OF INTEREST EVENT GREENING FORUM

SAT celebrates BRICS Business Council’s 10-year anniversary

Ahead of the BRICS Summit, which officially kicked off on 24 August 2023, South African Tourism (SA Tourism) hosted delegates at the welcome event of the 10th Anniversary of the BRICS Business Council.

The BRICS Business Council was established during the Fifth BRICS Summit held on 26-27 March 2013 in Durban, South Africa. The objective of creating the council was to constitute a platform that promotes and strengthens business, trade, and investment ties amongst the business communities of the five BRICS countries. It was also formed to ensure that there is regular dialogue between the business communities of the BRICS nations and the governments of the BRICS countries. This year, therefore, SA Tourism, along with the BRICS Business Council, is celebrating a decade of cooperation and partnership.

“Over the years, we have seen growing enthusiasm for travel among the people of BRICS countries. We can all agree that tourism serves as a bridge that connects cultures and opens avenues of dialogue that transcend language barriers and political boundaries. Tourism is also a contributor to economic growth.

Tourism is a force that unites people in their pursuit of discovery, adventure, and shared experiences. Therefore, tourism has a profound impact on strengthening bilateral relations,” said Nomasonto Ndlovu, acting chief executive officer of South African Tourism speaking at the welcome event.”

“South Africa was the birthplace of the BRICS Business Council and we brought together our respective business communities with the objective of creating a platform to strengthen business, trade, investment ties, travel and connections amongst business communities across the borders of our respective countries,” said BRICS Business Council chairperson, Busi Mabuza.

In highlighting South Africa’s essence through arts, culture, and storytelling, the guests had the pleasure of enjoying a performance by Lebo Mashile, an award-winning poet, author, presenter, actress, and producer. The globallyacclaimed Ndlovu Youth Choir delivered

a captivating performance that brought South Africa’s spirit to the stage with a harmonious fusion of talent, culture, resonant voices and vibrant rhythms that echo the nation’s heartbeat.

“Hosting events such as the BRICS Summit showcases South Africa’s hosting capacity and capability and

www.businesseventsafrica.com 62 Business Events Africa August 2023 PAGE MARKETSTRAPNEWS
The Ndlovu Youth Choir in action. Lebo Mashile.

contributes to our tourism sector recovery. Through MICE (Meetings Incentives Conferences and Exhibitions) events such as the BRICS Summit, we are enhancing collaboration, spurring economic growth, and deepening cross-cultural exchanges among our various nations. Of course, in the process, we stimulate innovation and drive progress that extends far beyond borders. I invite you to explore our many MICE facilities and venues, not only here in Gauteng, but the rest of South Africa too,” Ms Ndlovu added.

Attending the event were the big business minds and captains of the tourism industry, whom Ms Ndlovu encouraged to not only attend the meetings as part of the BRICS summit, but to also take time to explore beyond the summit’s corridors.

SA Tourism also brought the sustainability village to the event. Designed to support and boost emerging local businesses, the sustainability village is a collection of vendors selling authentically and uniquely South African arts and crafts and fashion items. It

offered the guests an opportunity to shop and buy items, thus symbolically taking a piece of South Africa back home with them.

Between January and June 2023, South Africa welcomed 9,118 tourists from Brazil, up by 60.3 per cent when compared to the same period in 2022. South Africa received 13,806 tourists

from Russia, up by 146.3 per cent when compared to January to June 2022. The country welcomed 41,668 Indian tourists, up by 82.5 per cent when compared to the same period last year and 16,290 Chinese tourists came to South Africa in the first half of 2023, marking a 266.9 per cent increase when compared to the first half of 2022.

Building back Exhibitions and Events together!

The founding Associations of the SA Events Council have consistently provided essential information and support on event safety, business relief and venue capacity. Ensure you are ready for business by engaging with your association today.

Business Events Africa August 2023 63 www.businesseventsafrica.com PAGE STRAP MARKET NEWS
hello@saeventscouncil.org
The Ndlovu Youth Choir with Lebo Mashile.

AfCFTA to launch at ATLF 2023

The inaugural AfCFTA Forum on Tourism, Creatives, and Cultural Industries will launch at the Africa Tourism Leadership Forum (ATLF) & Awards, scheduled for 4-6 October 2023 at the Gaborone International Conference Centre, Grand Palm, Botswana.

This is a partnership between AfCFTA and Africa Tourism Partners (ATP), organisers of the Africa Tourism Leadership Forum 2023. The AfCFTA Forum will include key Pan-African and intra-Africa travel and tourism stakeholders. The forum will pursue emerging trade opportunities, leading to intra-Africa travel. Furthermore, it will promote the newly established Africa Tourism Private Sector Alliance (ATPSA), an apex body for the African travel and tourism private sector.

This year’s ATLF & Awards 2023 is themed, ‘Shifting demand dynamics to shape the future of intra-Africa Travel’. The events programme will be focused on intra-Africa travel, franchising, creative industries, business events, tourism investment, digitalisation and more.

The ATLF & Awards 2023 will also feature destination showcases and presentation from the participating African countries.

The event will be attended by renowned global experts, ministers, chief executive officers, business executives, policy-makers, entrepreneurs,

academics, researchers, industry practitioners, DMCs and many more.

Two high-level B2B sessions, namely; Tourism Entrepreneurship Masterclass and the Intra-Africa Travel & tourism Road Show & Exhibition, will take place prior to ATLF, on 3 October. All hotels, lodges, guesthouses, B&Bs, DMCs, restaurants, tour operators, travel agents, marketing agencies, NTOs, DMOs, associations and entrepreneurs are

Index of advertisers and contributors

invited to attend.

Over 500 physical delegates, including the media and hosted buyers from across the globe, are expected to attend.

www.businesseventsafrica.com 64 Business Events Africa August 2023 PAGE MARKETSTRAPNEWS
ADVERTISER PAGE EMAIL WEBSITE AAXO 58-59 aaxo@aaxo.co.za www.aaxo.co.za Avani Windhoek Hotel & Casino 20,21 Cro.jnb@minorhotels.com avanihotels.com Event Greening Forum 56 info@eventgreening.co.za www.eventgreening.co.za EXSA 33,55 exsa@exsa.co.za www.exsa.co.za Hilton Garden Inn Umhlanga Arch 22-23,46-47,48 durgi_togetherco@hilton.com Mjunxtion 4 yolande@mjunxtion.co.za www.mjunxtion.co.za Premier Hotels 45 info@premierhotels.com www.premierhotels.com SAACI 12-19 info@saaci.org www.saaci.org SA Events Council 63 hello@saeventscouncil.org www.saeventscouncil.org Scan Display 24,25 justin@scandisplay.co.za www.scandisplay.co.za SITE Africa 57 info@sitesouthernafrica.com siteglobal.com/chapter/site-africa MINT Resorts The Blyde Hotel FC,IFC,8-10 theblyde.stay@minthotels.co.za minthotels.co.za Vivari Hotel & Spa 24-25,26 sales.vivari@mantiscollection.com www.vivarihotel.co.za
Register
Tel: Registration Hotline:
(0)81
Email: rejoice@africatourismpartners.com Web: www.tourismleadershipforum.africa
now
+27
303 7030

How the tourism industry can unleash the power of strategic partnerships

The tourism sector is getting back on its feet. Prior to 2020, the sector accounted for eight per cent of GDP and, given the strong growth the industry is showing, the government is hoping it reaches 10 per cent by 2030. Over the same time period, the sector has set themselves an audacious target of attracting 21 million visitors annually. While those goals may be lofty, they can be achieved by harnessing the power of strong strategic partnerships. By teaming up and integrating with solutiondriven companies, hotel partners can supercharge the growth of the tourism sector and turn tall ambitions into tangible results while making a positive contribution to the country’s economy.

Collaboration is key

Collaborating with the government and the relevant industry bodies is a crucial component in the quest to achieve the ambitious goals set for the tourism sector and hoteliers can play an important role in this. By actively engaging with government initiatives, hotel owners can align their strategies and efforts with the national agenda. This includes participating in tourism campaigns, supporting local initiatives, and contributing to sustainable tourism practices. Open lines of communication and partnerships between hoteliers and government stakeholders can go a long way toward fostering an environment of shared goals and mutual support. As key stakeholders, hotels can also actively contribute to shaping the policies, regulations, and infrastructure development that will ultimately drive the industry forward.

Teamwork makes the dream work

Strategic partnerships help propel the tourism industry forward and foster innovation. By teaming up, hotels can leverage the unique capabilities their partners possess to boost business outcomes. For example, 20 months ago, Sun International partnered with the renowned booking technology firm Profitroom. Since then, Sun International has secured 50,000 direct bookings.

By working together closely and acting on the constant feedback loop they had initiated, Profitroom and Sun International have been able to turn their partnership into a net positive for the South African hospitality industry.

Partnerships and innovation go hand in hand and a high tide raises all boats Collaborating with external partners, such as technology providers, enables hotels to tap into fresh ideas, cuttingedge technologies, and emerging trends. By joining forces, hotels can co-create innovative solutions, enhance guest experiences, and streamline operations. Any hotel looking to take advantage of the sector’s growth should be considering how they can leverage strategic partnerships to grow their revenues.

These partnerships offer numerous benefits including expanded market reach, access to new customer segments, and increased brand visibility. By joining forces with complementary businesses, hotels can tap into untapped markets, attract a wider audience, and drive more bookings. As with the example of Sun International, finding the right partner can yield incredible results.

Fostering strong partnerships within the tourism industry is not just about making hotels money. The sector is a major employer, and its continued growth will go a long way toward helping the country alleviate the current youth unemployment crisis. According to the World Travel and Tourism Council, the South African hospitality industry can create 800,000 jobs over the next decade if all goes well. Considering that, it becomes clear that building dynamic, resilient partnerships is how we help realise the promise everyone knows South Africa has.

Looking forward

Overall, South Africa’s tourism industry is showing signs of recovery, with foreign tourism beginning to bounce back to pre-Covid levels. The strong rebound in African tourism has been the real driving force though — reflecting a promising opportunity to attract new markets

from the continent in the future. Going forward, the performance of our tourism sector will remain closely tied to factors such as affordable flights, competition from other destinations, safety perceptions, and the reopening of borders in key source markets. In the meantime, the industry will be well placed to continue attracting tourists from African countries and exploring untapped markets such as China to ensure sustained growth and recovery.

Who is Michael Puffett?

Michael Puffett is a senior business development manager at Profitroom. Additionally, for over 20 years, he has been developing and training leaders and entrepreneurs around the world. Having resided in the UK for 16 years and presented leadership training in over 25 countries, he has a wealth of international experience and practical know-how. His expertise lies in innovation, strategic thinking, leadership and personal development, business growth, team cohesiveness and long term strategic planning. He is enthusiastic about his training and the lives he impacts, has a wicked sense of humour and an authentic personable approach. Michael is a businessman, entrepreneur, coach, mentor, lecturer and team building expert, with a genuine passion for community impact and authentic transformation. Michael is an adventurer at heart, together with a small overland team he has driven in a 4×4 from London, United Kingdom to Cape Town in South Africa, climbed Kilimanjaro and visited 65 countries around the world.

Business Events Africa August 2023 65 www.businesseventsafrica.com PAGE STRAP THE LAST WORD

AFRICA’S LEADING BUSINESS EVENTS DIRECTORY

DIGITAL DIRECTORY

2 for 1 offer

The print listings now mirror our online directory style with basic and premium listings. In fact, upgrading a basic listing in print to premium will include an upgrade to premium on the website and vice versa. The same information online is printed in the print directory.

Business Events Africa is known for having the most comprehensive directory of venues, service providers, speakers and conference organisers in Africa. We have been a trusted source of information for more than 40 years, and now offer this valuable resource online.

The market is tough out there. What makes your business different from any other? For starters, be more accessible on the internet.

Online searches are now the preferred method of finding information and contact details, so the better your online presence, the more business you will get.

BENEFITS OF LISTING YOUR BUSINESS:

• By claiming your listing, you can may your company’s information up-to-date at your own convenience

•Upgrade your listing online at any time, to maximise your brand exposure

•Improve your SEO and online presence

•We provide a targeted audience for your business

•See your stats – know how many people are seeing your listing

•Increase traffic to your website with a link from the directory

For as little as R2 400, you may get the edge over your competitors by providing indispensable information to your customers on our online directory

Affordable advertising is just a click away

Visit www.businesseventsafrica.com/directory

Call +27 (0)31 764 6977 for more information

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Articles inside

The Olive Convention Centre

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page 31

Gala Dinner and Enkulu Awards

0
page 16

Recognising the influence of women in Africa’s business events sector

7min
pages 28-29

Scan Display celebrates its amazing women

4min
page 24

Hilton Garden Inn Umhlanga Arch celebrates women

5min
pages 22-23

How the tourism industry can unleash the power of strategic partnerships

5min
page 65

AfCFTA to launch at ATLF 2023

2min
page 64

SAT celebrates BRICS Business Council’s 10-year anniversary

4min
pages 62-63

SITE discovering Zimbabwe as an incentive travel destination

3min
page 57

Your journey to net zero starts here

5min
page 56

EXSA collaborates with Specialised Exhibitions

2min
page 55

A 21st century guide to choosing a great event venue

8min
pages 52-54

Lords Bar relaunched

1min
page 51

Gallagher celebrates 30 years of memorable events

2min
page 50

Chef Percy Leso – finds cooking rewarding

3min
page 49

Together & Co. Restaurant — a ‘culinary delight’

6min
pages 46-48

Navigating the financial impact of load shedding on South African hotels

5min
pages 44-45

What makes an exhibition stand truly exceptional?

6min
pages 42-43

Wine Farms: a rise in popularity as conference and corporate event venues

4min
pages 40-41

A secret gem in the heart of Sandton

5min
pages 38-39

Thembi Kunene-Msimang — making her own mark in business events

9min
pages 36-37

Merécia Kruger — has big plans for her future

3min
page 35

Angelica — ‘focus on the results’

4min
page 34

EXSA salutes their EXSA–ptional women

2min
page 33

Empowering leadership: Century City Conference Centre and Hotels celebrates Women’s Month

3min
page 32

Anee Ramiah –believes in a good work/life balance

6min
pages 30-31

Transformation is a team sport

8min
pages 26-27

Avani Windhoek Hotel & Casino — for work or play

2min
pages 20-21

SAACI Congress 2023 Be the author of your own story

5min
pages 12-16

Africa Business Tourism and MICE Masterclass hosted in Johannesburg

2min
page 11

Mint Resorts — The Blyde Hotel opens its doors in September

7min
pages 8-10

South African Tourism aims for a 35 per cent increase in Indian MICE travellers in 2023

3min
pages 6-7

Registrations are open for Meetings Africa 2024

3min
page 5

Connect, share and continue to learn

3min
pages 2-4
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