MARKET NEWS

CTICC works with local partners to help drive a tangible change

Since 2003, the CTICC has worked with partners in the local community, investing in initiatives such as education, feeding schemes and urban gardening projects. We call this initiative the Local Community Partners (LCP) Programme. The programme’s purpose is to work with local partners in a meaningful and measurable way that can help build a better future for Capetonians.

Every three years, community-based initiatives are selected to be part of the LCP Programme through a staff-driven process. While the CTICC provides support and donations in the form of venue hire, catering and goods, staff and stakeholders are also encouraged to work with and volunteer at these LCPs. This approach has been one of the critical factors in the CTICC building a sustainable and transformative programme with measurable societal impact.

Taubie Motlhabane, chief executive officer of CTICC, said: “Over the past 18 years, we’ve learnt a great deal about how to make a measurable impact in underresourced communities. And how this impacts our staff as well. Not only does our team get to be part of purpose-filled activities through volunteering, but they also get to see the social impact of these initiatives too. The impact such as inspiring a child to learn to read or helping a parent provide for their family by supporting their small business.”

For the next three years, Call 2 Care, help2read, and iKhaya le Themba will be the CTICC’s LCP Programme partners. The relationship between the CTICC and its LCP partners remains central to the business’ CSR programme.

Call 2 Care

Call 2 Care is a non-profit organisation (NPO) located in Cape Town with a mission to improve lives and make a sustainable difference through holistic community development, educational outreach projects and socially conscious volunteer events. The organisation encourages independence, and many of its projects aim to provide people with the tools they need to empower themselves and inspire others.

help2read

An NPO and English literacy programme, help2read, has been in operation since 2006. It targets underprivileged primary schools across South Africa, providing children who struggle to read with one-on-one attention. The organisation recruits and trains unemployed literate adults from township communities to be literacy tutors who, in turn, assist with teaching and running the programme in township schools. The tutors receive an income and participate in personal development and work readiness programmes, helping secure a better future for themselves and their families.

iKhaya le Themba

iKhaya le Themba is a non-governmental organisation (NGO) established in 2003 to empower communities and support families and children. Operating from a purpose-built campus in the informal settlement of Imizamo Yethu, Hout Bay, iKhaya le Themba provides resources for after school programmes, home-based care, community pantries, urban farming, and general home maintenance.

Deon Cloete, chairman of Convenco, said: “By laying a foundation for impact measurement from the start has ensured that the CTICC has driven a transformative community support programme. Further, by embedding this into the core values of the business and the team’s mindset is invaluable.”

Since 2003, the CTICC has worked with partners in the local community, investing in initiatives such as education, feeding schemes and urban gardening projects. We call this initiative the Local Community Partners (LCP) Programme. The programme’s purpose is to work with local partners in a meaningful and measurable way that can help build a better future for Capetonians.