"‘You say I dream too big; I say you think too small’"

"I am proud to say that I founded Barmotion in March 2010, which I now run with an amazing team by my side. None of this would be possible without them.”

“I have a huge amount of faith in the people around me and tend to see the best in them. I firmly believe we need to always remember to be kind, as the world needs more kindness,” she said.

Ms Swart said: “I’m a ‘yes-person’ by nature. I believe I can achieve anything I put my mind to.”

In 2017 she was awarded one of the Top 40 Women in MICE award. “I absolutely love the events industry! I don’t ever think I see anything as too much of a challenge, and nothing is unachievable.”

How do you see the business events industry in the future?

I see the industry growing. I see South Africa getting more involved in bidding for international congresses and events, which is good for the growth in our industry and the country. Hosting more international events means introducing new global clientele that we can reach out to, as well as job creation, which is much-needed in South Africa. I also see that there are big budget cuts in most of the sectors that we deliver events for – they still need the exposure and understand the need to do marketing, but they are looking for more ‘budget-friendly’ options.

Where did you grow up?

I was born in Durban, but we moved to Johannesburg when I was in Grade 5. I went travelling with two great friends – we did the UK thing working in various jobs and travelling. I returned to South Africa just before my 21st birthday. I have a psychology diploma –this was my chosen field when I was younger. I finished top of my class when studying Event Management at Damelin and have completed my IMM degree in marketing with distinction.

Where did you start your career?

The first events company I worked for was R & B Event Management when I returned to South Africa. I then went on to start my own little events company called Mosaic Events. I did a lot of work for Magna Carta (PR firm) and Eskom Business Awards, Telkom, as well as Pam Golding. I digressed a little as I was quite young when I started Mosaic Events, but I got back on track and started Barmotion when I was 25, in 2010. I started off working out of my house and used my garage as my storage facility for the bars and equipment. We now have branches in Johannesburg, Cape Town and Durban. The company grew exponentially over the first few years.

How long have you been in the sector? I have been working in the

events industry since the age of 21, so 13 years! I love everything about it. It is a highstress industry, but I channel stress into adrenaline and feel supercharged when we have to achieve the ‘unachievable’. I love how an event comes together. There’s a palpable energy in what we do, and I love it! I have very high expectations of everyone who works with me, and they all strive to be the best versions of themselves. I’m proud of them all.

What has been the biggest change you’ve seen in this sector?

There has been a big reduction in budgets across the board. Event tech is also now becoming a bit thin, as there are apps for everything. There has been a big move in the industry towards sustainability and being environmentallyfriendly. Health and safety has started to become prominent, and is being taken more seriously.

What role does your family play in your life?

A big one! I am married and have two beautiful children – the juggle is real! I have an amazing handson husband and I have a fantastic team behind me. Life changes – but you have to figure out the pieces of the puzzle and they all fit together at each stage of your life.

Do you have any hobbies?

I enjoy cooking and drinking wine with good friends! I have recently started stand up paddle surfing, which I love. Being on the water is extremely calming.

Do you play any sports?

I have recently taken up running.

What do you do for leisure?

Spending time with friends, days out and enjoying experiences with my little family. A Sunday pyjama morning is also a favourite in our house!

What is your secret to success?

Work hard and work smart. Do the right thing. Don’t take things and people’s trust for granted. Be solution driven, not problem focused. Believe you can do anything, and you can!

What is your pet hate?

Unethical people and behaviour.

What is the most memorable place you have ever been to, and why?

Maldives, I’m a beach girl, and this is heaven on earth. Sand between my toes and sea air make me very happy.

What advice do you have for anyone starting out in this

industry? Work hard and smart. 8am to 5pm is not going to cut it – you need to put in the hours. Take constructive criticism and improve. Do the right thing. Be proactive and willing.

What is your dream for the future?

To completely take over the mobile bar and hospitality industry in South Africa, as well taking Barmotion international, incorporating full turnkey marketing solutions. I would like to possibly look at going back to doing full events and marketing offerings – but out of the box stuff! Let me conquer one thing at a time. And of course to own a Maldivian island, or any island really.