EXSA NEWS

2021 What’s in store?

“What’s in store?” intrinsically means ‘’what is going to happen in the future?’’ We wait, in flux, with highly charged anticipation.

By Gill Gibbs, chairperson of EXSA

Our industry community is chomping at the bit, yearning for positive news of industry trade shows and events that are going ahead in 2021.

Behind us, we have 2020, the year that was – enduring difficulty, challenge, sorrow and hardship, we bore witness to rapid change and we were forced to adjust to these strange times.

In the midst of this, 2020 reshaped the business landscape and our industry. We have been provided with an opportunity to learn from one another, with gathered data and insights available to enable us to continue evolving our capabilities, our competencies and our skillsets. Let’s take this and use it, prepare and plan.

It’s about how we rise and grind in a year of innovation, recovery and renewal and in an era of responsibility – for our health, our well-being, for each other, for our Industry, for travel and sustainability.

Recovery and growth in this new chapter will be defined by trust, confidence, innovation, methodology, professionalism and in providing seamless and engaging customer experiences.

Project confidence was initiated in 2020 by our industry association counterparts in the UK as a major driving force to reinstall confidence in exhibitions and events.

Let’s take up this mantle in 2021 and surge forward.