SITE NEWS

Site Africa supports Walk for Love

By Tes Proos, president of Site Africa.

SITE Africa is proud to partner with Aviators Africa in the Walk for Love which promised to be a long-term awareness campaign to promote and develop both Intra-Africa travel and general awareness of the magnificent destinations across the continent.

March 2020 saw the world enter into a lockdown due to the Covid-19 pandemic. The aviation, tourism and hospitality sectors were the worst hit. Vaccines were rolled out to different countries according to orders; Africa obviously was not given priority which led to a large number of Africans being unvaccinated. This made it difficult for travel and tourism to rebound with PCR testing contributing to the prohibitive cost of travel.

Aviators Africa is at the forefront of using love, unity and solidarity on the continent of Africa as a basic mindset for tackling the myriad issues facing the aviation, travel, tourism and hospitality sectors, but is not limited to vaccine, which has become topical.

Aviators Africa organised an event under the Walk For Love Pan-African project on the 12 February 2022 themed,‘Connect Africa with love’. This event will saw leaders in the travel and tourism value chain across Africa take part in a leisure walk to create awareness and draw support for the sector during a pandemic era.

The Walk for Love advocacy group used the 12 February event launch as a deliberate attempt to use the month of love (Valentine weekend) to shine the light on the need for Africa to love itself. This has set the stage to use the Walk for Love platform to continue organising Pan-African projects that advocate for the rebound of travel and tourism together with its calendar of events. The Walk for Love — Connect Africa event saw stakeholders in the aviation, travel, tourism and hospitality sector walk for two kilometres across sixteen participating African countries.

Objectives

1. Use the Walk for Love Africa platform to advocate and campaign with Pan-African project for travel and tourism rebound.

2. Create awareness about the challenges facing the travel and tourism sector.

3. Emphasise the benefit of Intra-Africa business events as economic drivers. 3. Promote connectivity and Intra-Africa travel.

4. Promote unity and care amongst Africans.

5. Promote inclusion for Africa. 6. Promote fitness and wellness.