MARKET NEWS

Africa Tourism Partners rolls out exclusive courses with Cornell University

Africa Tourism Partners, in collaboration with Cornell University, has implemented exclusive courses targeted at entrepreneurs, youth, and women in leadership. This initiative is part of Africa Tourism Partners’ social impact programme.

The various online programmes offer professional and executive development to African entrepreneurs, strategic/executive sales leaders, senior business leaders, executives, directors, and managers.

With a 90% discount, the programmes focus on business strategy. The aim is to help participants address today’s most pressing strategic business questions, and design strategies for their organisations and employability. Participants will attain certificates from Cornell Johnson Graduate School of Management with sixty Professional Development Credits (PDCs).

Current Certificate Programmes on offer for the youth and entrepreneurs include: Value Creation and Profitability, Change, Disruption, Growth, Synergies, Mergers, Alliances, Getting the Most Out of Your Business Relationships, Game Theory and Business Strategy, and Digital Platform Strategy. The first cohort is expected to start on 28 February 2024, for a duration of three months.

The Executive Women in Leadership Certificate programme, which runs for two and a half months, aims to foster leadership and professional growth for women in executive management positions. It also aims to enhance thought-leadership and managerial skills. Participants will attain an Executive Women in Leadership Certificate from Cornell University with fifty Professional Development Credits (PDCs). The first cohort is expected to start on 17 January 2024.

Core modules for the Executive Women/Women in Leadership programme include power and gender dynamics, developing an executive presence for women leaders, gender bias and negotiation strategies, and the network effect. Participants are further required to select one module from decoding the gender gap in board membership, fostering an inclusive climate, and becoming a strategic leader.

Enrolment is ongoing for the Executive Women in Leadership, Youth and Entrepreneurs programmes. For more information about the Cornell University Certificate Programmes, enrolment, and fees structures, please contact Rejoice Chishamba on +27 (0)81 303 7030 or rejoice@africatourismpartners.com or Khulekile Mazibuko on +27 (0)81 700 4163 or khule@africatourismpartners.com