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2023 — growing Africa’s thriving exhibition industry

A new year has arrived which means it’s back to school, back to work and back to business.

By Devi Paulsen-Abbott, chair, AAXO and vice president, dmg events.

Despite a challenging start of the year for us in South Africa, with level 6 load shedding and questions around the leadership, all indications show that South Africa’s economy is expected to remain stable in 2023, with growth and job creation continuing to be the main drivers of economic development.

As significant economic enablers for businesses, individuals, and communities, exhibitions will be critical platforms to drive the macro and micro development of our continent.

This is promising for our industry with many of our members expecting solid growth for their events this year, thanks to increasing levels of both local and international trade.

AAXO is well-placed to continue to restore confidence and optimism in the future of the exhibition industry and we will continue to develop partnerships and ensure that we remain firm in being the voice of credibility for the industry. We look forward to engaging with you throughout the year whether it be virtually, at our very successful Lunch

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