EDITOR’S COMMENT

Don’t be left behind in the ever-changing world

As technology continues to change the way we do business, with AI coming into the forefront, I have some concerns.

Technology is great when it works, becoming too dependent on technology can also be a problem. Don’t misunderstand me, I think as a tool, technology can free up time in ones workday, but make no mistake, it cannot replace the human touch.

Our sector, the business events sector is also about the connections we make. We are a very hands-on, face-to-face industry.

The human connection is still imperative in the business events sector. We are a sector that requires the face-to-face interaction.

One of the things I have said over and over again, is that people buy from people they know, and people they like. Technologies, like MS Teams and Zoom does not allow for you to really know someone, or how they make you feel. The true connection only begins when you meet in-person.

With Covid – we all learnt that we could continue doing business thanks to these platforms, however, the relationships we built pre-Covid is actually what got most of us through. It was useful and a necessity in a time when we had no other choice.

As more hotels start using AI tools in their event planning and design, it is important to remember that AI is only as effective as the information that gets entered into the system. The knowledge base required when dealing with AI is vital and that comes from years of experience. I also wonder, can technology interpret something like common sense?

The same goes for AI in stand build design. It is quite innovative and provides a visual illustration, but as in all AI tools – it still requires human interaction.

Honestly, I am struggling to adapt to AI in my personal role. I know there are many wonderful tools available. I am still quite old school but have begun exploring some of the new tools - but am doing so cautiously.

There is a necessity to change with the times, especially when it comes to technology, but I believe it always has to be done in tandem with human engagement.

From a hybrid event perspective, I see there are many new tools available that moves the speaker from the screen to an onstage hologram, now this excites me. I definitely see this as a better option than the onscreen format. There are also robot options available, but honestly, these are still expensive for the local market.

As technology advances, these technologies will become more affordable.

Hybrid also appeals to the sustainability part of a congress. The carbon footprint decreases significantly, especially if the event is taking place in South Africa, which remains a long-haul destination for most.

One area I think AI will struggle, is in incentive programme design. Incentives are very niche and require thought-out, tailor-made once-in-a-lifetime experiences. Human experience counts hands down with this kind of programme. I suppose it comes down to how the programme is designed.

The same could be said for a conference programme. However, it could provide a framework that can be fleshed out.

No matter if you are pro or against AI and innovative technologies, the fact is — if you don’t change with the times, you will be left behind.

Irene

Email: gomesi@iafrica.com