Upping the value of your year-end event for everyone

from Business Events Africa — July 2023

Anantara Bazaruto Island Resort and The Aujan Group launch a scholarship programme

As we pass the halfway mark, businesses begin their preparations for the traditional year-end event. These occasions aren’t merely celebrations. They are strategic opportunities to connect with your staff and customers, express gratitude, and solidify your brand’s identity.

By choosing the right hospitality provider, you can elevate your year-end event from run-of-the-mill to extraordinary, and leave a lasting positive impression and fun memories your teams and customers can share.

Wider opportunities to celebrate

Mobile drink and snack bars – like Barmotion’s hospitality solutions – bring the event to you, offering a level of flexibility that’s difficult to match with a traditional provision of ‘venue plus banqueting’. This allows you to host your events wherever you please, be it within the company premises, a feature location, an outdoor park, or even a beach, opening up a range of creative opportunities for event design that go beyond event suites and hotel function rooms.

If you host an event on your own premises then you are able to make substantial savings on venue hire, and use them to build a truly unique event with more creative flourishes, live entertainment, and other features that will make your event one to remember.

Variety, quality, and creativity

Beyond just cost and location benefits, agile event hospitality providers like Barmotion also bring a high degree of variety and quality to the table. They offer an array of delicious options, ranging from healthy, nutritious meals and sweet snacks, to high-quality teas and coffees. This ensures that all tastes and dietary requirements are catered for, making attendees feel valued and cared for. More importantly, they understand how to help ‘create a buzz’.

Services such as Barmotion are also well-versed in creatively aligning their delivery with your event’s theme or your corporate identity. Imagine your guests sipping on drinks that mirror your corporate colours or nibbling on snacks presented in the shape of your logo, for example! With a hospitality partner that understands and can execute such imaginative touches, your event becomes an experience that reinforces brand awareness and creates lasting memories for your attendees.

Commitment to sustainability

In an era where environmental consciousness is more than just a trend, it’s essential for businesses to align their operations, including their events, with sustainable practices. Barmotion, now prioritises minimising plastic waste and using compostable cups, plates and cutlery instead.

Hosting an event that doesn’t contribute to the global plastic waste issue sends a strong message about your company’s commitment to sustainability. It demonstrates that you care about your impact on the environment, aligning with growing customer expectations and potentially enhancing your brand's image.

The long-term impact

Choosing Barmotion for your year-end event does more than just save costs and create a unique event. It signifies a commitment to quality, creativity, and sustainability. The positive impressions you make on your staff and customers can foster loyalty, enhance your brand reputation, and ultimately contribute to your business’s long-term success.

In conclusion, a year-end event is much more than just a party. It’s a strategic investment, a brand statement, and a thank-you note, all rolled into one. By choosing a mobile, innovative, and sustainable hospitality provider like Barmotion, you’re investing in an experience that resonates far beyond the event itself. It’s a step towards crafting a stronger future for your team, your customers, and your business as a whole.