EDITOR’S COMMENT

A little touch of magic

The world we currently live in, is fast-paced, ever-changing, and at times can be unsettling. The business events sector, in all its forms, is able to provide a bit of stability and quite frankly, a little touch of magic.

The exhibition sector provides an annual event calendar, which consumers and trade look forward to. Today, more than ever before, they provide an experiential platform, where you get to experience things firsthand. What I enjoy about the exhibitions I attend, be it consumer or trade, is that it is a wonderful environment to connect, learn and be entertained.

In terms of a trade exhibition, it is a great platform for like-minded individuals to meet old and new contacts, to discover new products and services, and to learn, through industry seminars or conferences, that often run parallel to the show.

Business Events Africa recently interviewed Michael Dehn, from Messe Frankfurt South Africa, and we uncovered what the African market means to this international organisation. We found out a little more about each of the exhibitions that they run in South Africa, and what makes each of them distinctive.

In terms of experiences, incentives are still the most ‘rewarding’.

This month, we celebrate Uwin Iwin and their 30 years of excellence and success.

From humble beginnings, Uwin Iwin has grown into a trusted partner for businesses across various industries, delivering tailored incentive solutions that inspire excellence and drive results. Over the years, they have stayed committed to innovation and excellence, evolving their offerings to meet the changing needs of clients, leveraging innovative technology and industry best practices to deliver impactful incentive programmes. Today, we salute Uwin Win on its 30th anniversary!

Incentives are definitely one of the sectors that always achieves a little touch of magic with its once-in-a-lifetime programmes and rewards.

In this month’s incentive feature, we look at the firsthand account by Lara Wiid, senior account manager, Dragonfly Africa, of the Destination Rally. Wow, what a wild experience! Definitely worth the read.

Venues play a vital role in incentive experiences, so don’t miss out on the feature about what the Blue Marlin All-Inclusive Seascape has on offer.

We also look at international incentive destinations — Kathy Lavery, business development manager, South Africa, euromic shared with Business Events Africa about her MICE FAM trip experience in Scotland.

Lastly, if you are looking for an exclusive incentive idea, look no further than Antarctica. Find out more in this issue on the Ultima Antarctic expeditions.

The business events sector offers industries, trade, consumers, and delegates, some time out from the daily rush… it really does provide ‘a little touch of magic’.

Irene

Email: gomesi@iafrica.com