TRENDSETTING

Unveiling Africa’s travel trends: Briony Brookes shares insights for Africa Month

As we embrace the spirit of Africa Month, I am delighted to share with you some exciting insights into the travel trends that are sweeping across the captivating continent of Africa. As the head of PR and communications at Cape Town Tourism, it is my pleasure to shed light on these trends and invite you to embark on a remarkable journey through Africa’s wonders.

By Briony Brookes, head of PR and communications at Cape Town Tourism

Africa has been stealing the spotlight in travel world, and it’s time to uncover the reasons why. The travel trends which have propelled Africa to the top of everyone’s must-visit list include:

A more mindful approach to travel: Making a positive impact

Sustainability is a driving force behind the African travel experience. Travellers today are increasingly conscious of their impact on the environment and local communities. Africa has embraced this ethos wholeheartedly, offering ethical wildlife encounters and communitybased initiatives that allow you to actively contribute to the preservation of the continent’s ecosystems, while making a positive difference in the lives of its people.

Sustainable development and tourism go hand-in-hand with our priorities, including water, energy, waste, safety, skills, community, universal access and enterprise development. As a city in the heart of nature, our aim is to provide our travellers with a safe, enjoyable experience in harmony with the environment. There are a host of sustainable and responsible travel options at their fingertips, including planting a veggie garden in Khayelitsha.

Versatility at its finest: tailoring experiences to suit every traveller

Moreover, Africa’s versatility is an unparalleled asset that caters to the diverse interests and passions of every traveller. Whether you seek the thrill of a safari adventure, the immersion in vibrant cultures and ancient cities, the serenity of pristine beaches, or the challenge of hiking through aweinspiring mountains, Africa offers a kaleidoscope of experiences that can be tailored to create your dream itinerary. And Cape Town is no different.

At Cape Town Tourism we’ve revolutionised the travel experience with our ground-breaking campaign, ‘Find Your Freedom’. This interactive interface allows global travellers to tailor their own Cape Town adventure based on the guide they identify with, be it the Fearless Foodie, the Nature Warrior, or the Urban Adventurer. The campaign is a captivating and immersive journey, utilising cutting-edge digital technology to provide viewers with unique choicedriven video experiences. By empowering travellers to personalise their exploration of the Mother City, Cape Town Tourism is enticing individuals worldwide to find their freedom and reclaim a sense of purpose in their travels.

Enhanced accessibility: Seamless journeys to Africa’s wonders

But here’s the best part: Africa’s travel infrastructure has undergone significant improvements, making it more accessible than ever before. Enhanced flight connections, robust transportation networks, and upgraded hospitality facilities ensure seamless and comfortable travel experiences, allowing you to explore the wonders of Africa with ease.

As the African continent opens up to travellers, accessibility becomes a key factor in shaping the ultimate African adventure. Research indicates that travellers from our international source markets are increasingly including two or more African cities in their itineraries. And now, there’s an exciting opportunity to connect two of the continent’s natural wonders in one incredible journey. Victoria Falls, the greatest falling sheet of water in the world, and Table Mountain, the iconic landmark of South Africa, are set to welcome a growing number of local and international visitors. This is all thanks to a recent city partnership between We are Victoria Falls, a recently launched tourism community, and Cape Town Tourism. The partnership is aimed at enhancing the travel experience and promoting sustainable tourism.

As we celebrate Africa Month, it is the perfect time to heed the call of this extraordinary continent. Immerse yourself in its rich cultural tapestry, connect with its warm and welcoming people, and let the breath-taking landscapes leave an indelible mark on your soul.

Africa Month is an invitation to celebrate Africa’s rise as a global travel destination and honour its vibrant heritage. Together, let’s embrace the travel trends that make Africa an irresistible destination for every adventurer. Let’s explore the unparalleled beauty and experiences that await us.

With Africa’s travel trends shaping the way we explore the continent, Africa Month is the perfect occasion to embark on an adventure that will leave you with memories to treasure forever.