MARKET NEWS

The Good Life Show announces its collaboration with The SA Chefs Association

The Good Life Show is thrilled to announce its exciting collaboration with the SA Chefs Association for its 2024 shows. The events will take place at the CTICC in Cape Town from May 31st to June 2nd, 2024, and at the Kyalami International Convention Centre from 26-28 July 2024.

Visitors can look forward to discovering, tasting, and purchasing hundreds of innovative and high-quality food, drink, and sustainable living products. The shows will feature top chefs and mixologists giving live demonstrations, premium interactive experiences, exclusive industry networking opportunities, unique wellness activities, and a variety of engaging talks. This premier event aims to inspire individuals interested in food, health, wellness, the environment, or conscious living, as well as professionals in the retail, restaurant, hotel, and hospitality sectors, including local distributors and exporters seeking innovative and high-quality products.

The SA Chefs Association, which celebrates its Golden Jubilee anniversary (50 years) in 2024, will curate and host the ‘Tasting the Future’ talks at the Good Life Show. This section will showcase a range of engaging talks and panel discussions led by culinary experts, top nutritionists, dieticians, as well as health and sustainability specialists. The aim is to inform, motivate, and exchange innovative insights that are shaping the future of food and the food industry. Topics will cover sustainable cooking, best agricultural practices, and tips on caring for the environment, among others. Not only will these live talks be a great opportunity for the speakers to engage with the audience, but audience members will also be given the unique opportunity to talk to and interact with the experts. Entrance to these informative talks at the show is free.

The SA Chefs Association will also be actively involved in other exciting parts of the overall show.

• ‘Plant-Based Chef of the Year’: SA Chefs Association will run an exciting plant-based ‘Chef of the Year’ cooking competition at the Good Life Show whereby four winners will be crowned; two from Cape Town and two from Johannesburg. There will be ‘Junior’ and ‘Senior’ winners and the winners will also win a coveted place in the 2028 Culinary Olympics team.

• SA Chefs Association Pavilion: The organisation will also have a pavilion of stands where some of its members will answer questions and generally interact with the show’s visitors.

• The Good Life Kitchen: SA Chefs will play a key role in curating the chef’s line-up and culinary support teams. The Good Life Kitchen is one of the star attractions of the show, featuring top local and international chefs who will demonstrate how to create a variety of exciting, versatile, healthy, and delicious sustainable recipes.

As a non-profit organisation, the SA Chefs Association represents the interests of chefs, cooks, and caterers, and has a strong focus on skills development within the culinary industry.

SA Chef’s President, James Khoza says: “Being part of the Good Life Show this year gives us an unparalleled opportunity to promote our work and our chefs because not only will we be bringing in specialists to share their knowledge about their fields of expertise, but we will be showcasing top South African chefs and culinary experts through live cooking demos, while also featuring some exciting up-and-coming chefs. We look forward to this collaboration enormously.”

Event producer, Heidi Warricker says: “This event offers aspiring chefs and industry professionals a platform for vital knowledge sharing, an arena to connect with producers, as well as offering them the opportunity to explore the latest cutting-edge and innovative products in the sustainable space. Our collaboration with The SA Chefs Association aligns perfectly with our mission to inspire and create enjoyment around cooking, eating, and living more consciously and sustainably. The organisation brings with it a wealth of knowledge and expertise and will add so much to the overall visitor experience of the Good Life Show. We are delighted to have them onboard.”

The Good Life Show will feature four dynamic events under one roof, giving visitors access to all of them with one ticket:

• The Plant Powered Show [Africa’s premier plant-based food, drink & conscious living event]

• Natural & Organic Show [Powered by Nature]

• The Free-from Show [Embrace the alternatives]

• SustainEx [Live and love the sustainable life]

Cape Town International Convention Centre, Cape Town

Friday, 31 May 2024, from 12:00 to 18:00

Saturday, 1 June 2024, from 10:00 to 18:00

Sunday, 2 June 2024, from 10:00 to 17:00

Kyalami International Convention Centre, Greater Johannesburg

• Friday, 26 July 2024, from 12:00 to 18:00

• Saturday, 27 July 2024, from 10:00 to 18:00

• Sunday, 28 July 2024, from 10:00 to 17:00

Tickets are on sale at Quicket (Cape Town click here; Johannesburg click here). Follow GLS & TPPS socials for early bird ticket promos. One ticket = 4 shows.

Go to goodlifeshowafrica for more information.