SAACI NEWS

Immersive experiences in abundance

As discussions continue on AI, and how the meetings and events industry may adapt with time, it is important to remember that events are people-driven, and the interaction of individuals at events must be kept in mind.

By Glenton De Kock, chief executive officer of SAACI

There is an opportunity for meeting planners to consider the future of immersive meetings and events with the likelihood of how we can shape this through advancing and adopting various technologies.

It’s important to note that the adoption of immersive technologies will likely depend on factors such as cost, ease of use, and the ability to create compelling and meaningful experiences that add value beyond traditional formats.

Virtual Reality (VR) and Augmented Reality (AR) are already found at trade shows and events. These technologies allow for the creation of highly immersive virtual environments, enabling attendees to feel as though they are physically present in a shared space, regardless of their actual location. VR and AR can facilitate engaging presentations, interactive product demonstrations, and collaborative experiences that were previously impossible or impractical.

As a destination, we offer some naturally spectacular offerings, that AI and technology can complement. In terms of sustainability, and mental and physical wellness, personalised immersive experiences are available. Advanced audio technologies, such as spatial audio and binaural audio, can create a more immersive auditory experience by simulating sound sources from different directions, enhancing the sense of presence and engagement. These elements provide both delegates and planners opportunities to embrace activities that are outside the normal venue experience, and an added activity that forms part of the programme delivery.

Should you be unable to combine the above, Haptic Technology devices can provide tactile sensations, enabling attendees to experience physical interactions with virtual objects or environments, further enhancing the sense of immersion.

To achieve the balance, the need for high-speed, low-latency networks like 5G, combined with edge computing, can enable real-time rendering and streaming of immersive content, allowing for more seamless and responsive virtual experiences. This must be limited, as the full immersive experience is best discovered in person.

As these technologies continue to advance and become more accessible, immersive meetings and events are expected to become more realistic, engaging, and efficient.