VENUE NEWS

Radisson Hotel Group launches visionary Radisson Meetings Unbound

Radisson Hotel Group has unveiled its pioneering Radisson Meetings Unbound value proposition and AI-powered Radisson Meetings Dream Machine, as the Group continues to revolutionise the world of meetings, events, conferencing, and the business tourism industry.

Radisson Meetings Unbound allows meeting and event planners to unleash their creativity and tap into the world of AI technology to generate new ideas beyond the boundaries of conventional meetings and events. It encourages people to share event inspiration and bring their imaginations to life through future-thinking creations of dream event spaces.

The unveiling comes as business events (meetings, incentives, conference, and exhibitions) is set to benefit from the latest injection of technology-driven features and solutions that transform the traditional meeting experience. This coincides with and complements Radisson Hotel Group and Radisson Meetings’ efforts to offer its partners and customers the best in the industry, including providing world-class conferencing facilities, tailor-made event planning services, and travel incentive programs that reward customers.

Wielding the power of AI and technology

To celebrate this new value proposition, Radisson Hotel Group has brought together visionary digital innovation with meetings and events expertise to launch the Radisson Meetings Dream Machine. Using a customised generative AI tool, the Radisson Meetings Dream Machine enables event professionals to go beyond conventional boundaries, from conceptualisation to visualisation. Event professionals can use the platform to create visually stunning representations of their dream event spaces. In addition, event inspiration will be shared through thought leadership such as how to personalise event experiences with AI and real case studies of successful innovative event formats.

To bring the Radisson Meetings Dream Machine to life, the Group is organising a series of experiential creative workshops and ‘infinity rooms’ in key destinations across Europe and Africa. Radisson Hotel Group’s ‘infinity room’ is an immersive experience designed to help event planners step out of their comfort zone to redefine and expand their approach to meetings and events. Entering an almost pitch-black meeting room, participants are led through a series of deep-focus visualisation exercises to help them think about the current challenges they face when organising meetings and how to navigate these different event constraints, by placing a particular emphasis on sensory experiences such as lighting and sound. As organisers progress through the different stages of the event planning process, the room gradually lightens, slowly, revealing infinity patterns, designed to facilitate co-creation and collaborative innovation.

The first ‘infinity room’ was recently launched at Park Inn by Radisson Amsterdam City West. The Radisson Meetings Dream Machine events roadshow will continue with creative and immersive events in Düsseldorf, Copenhagen, Manchester, and Johannesburg. The concept will be brought to life in the coming months at select Radisson Hotel Group properties in collaboration with the Group’s network of strong local partners.

“As regional and international hubs for business meetings and conferences, South Africa’s major cities, such as Johannesburg, cater to professionals and event planners that seek flexible and customisable meeting spaces. High levels of international leisure and business travel signal the sector’s rebound following the Covid-19 pandemic, with business travel being of particular priority to the Group,” said Sandra Kneubuhler, country director of sales and district director, South Africa at Radisson Hotel Group.

Discover infinity with Radisson Hotels

Entering an almost pitch-black “infinity room”, participants are led through a series of deep-focus visualisation exercises to help them think about the current challenges they face when organising meetings, and how to navigate these different event constraints, by placing a particular emphasis on sensory experiences such as lighting and sound.

“The Radisson Meetings Dream Machine is a powerful tool that will play an important role in enhancing MICE tourism by distinguishing events through imagination and innovation. We couldn’t be more excited to share this experience with our local partners and demonstrate the power of AI in the local industry later this year,” Ms Kneubuhler added.

“In a crowded conference landscape, impressing event organisers and delegates is difficult. Delegates expect to be fully immersed and engaged in return for taking the time and effort to attend an event. Inspiration and creativity are needed now more than ever before. At Radisson Meetings, we remain committed to helping our partners unlock the doors to new meeting possibilities. Radisson Meetings Unbound and Radisson Meetings Dream Machine embody our company ethos to ensure that Every Moment Matters by leveraging the latest in digital innovation. Using pioneering AI technology, our event venues will be transformed into playgrounds where ideas soar, connections deepen, and creativity blossoms. Every day, everywhere, every time, we work hard to think outside the box, and bring event visions to life, and are proud to unveil this exciting new offering and creative platform,” said Daniela Dumitrescu, global marketing strategy director, Radisson Hotel Group.

A new kind of meeting

Radisson Meetings Unbound is the latest pioneering offering from Radisson Hotel Group’s world-leading Radisson Meetings team which offers the most dynamic, flexible, and functional solutions in the modern meetings and events marketplace. In 2019, Radisson Hotel Group was the first hotel group to make all meetings and events held across any of the Group’s properties globally carbon neutral, offsetting over 87 thousand tons of carbon to date for its clients. Radisson Meetings Unbound is aligned with the Group’s heightened focus on digital innovation which has established it as a leading digital innovation visionary. The Group was one of the first in the hospitality industry to release successful customer-first, innovative digital experiences based on immersive content and digital replicas that revolutionise the way meeting planners can explore meeting rooms and the different setups, book directly, or send a request for a proposal for that specific space alongside immersive virtual tours that provide floor plans, dollhouse views, and exact digital replicas of the hotel. The benefit of this technology also extends to the in-house event teams, as they can show different meeting room setups in real-time through any smartphone or VR goggles.