MARKET NEWS

Joburg Tourism appoints Khanyisa Ngewu as senior manager, destination marketing and events

Thandubuhle Mgudlwa, chief executive officer of the Johannesburg Tourism Company (Joburg Tourism), is proud to announce the appointment of Khanyisa Ngewu as senior manager, destination marketing and events.

Ms Ngewu brings 18 years of experience in communication, public relations, and stakeholder management across the public and private sectors. Throughout her career, she has led high-level communication strategies, public relations campaigns, and media relations efforts, making her a valuable leader in her field.

Before joining Joburg Tourism, Ms Ngewu served as director of public relations and communications at the National Skills Fund (NSF) for six years, where she managed internal and external communication. Ms Ngewu also spearheaded the development of NSF’s first standalone website and coordinated the ministerial launch of the Apprenticeship Centres of Specialisation Programme.

Her public service background is backed by 12 years of consulting experience for public and private clients.

Her career began at Boomtown Strategic Brand Agency, where she developed expertise in media relations and public relations strategy. Ms Ngewu later joined SMG Africa, progressing through several roles, including senior communications consultant and business development manager. During this time, she handled marketing and communications for entities in development finance, industrial development, agrarian reform, and rural development, including managing exhibitions nationally and internationally for trade and investment promotion activities.

In 2012, Ms Ngewu founded her consultancy, On the Record EC, where she managed media relations and branding services for clients in development finance, business incubation, and science, technology, engineering, and mathematics (STEM) education. Her efforts earned her recognition at the Eastern Cape’s 5th Annual Women in ICT Awards in 2014.

Ms Ngewu further expanded her consulting experience at Meropa Communications, where she became public sector divisional head. Ms Ngewu managed the South African National Roads Agency’s (SANRAL) public relations portfolio and led national roadshows and brand development projects, including Indlulamithi South Africa Scenarios 2030.

Ms Ngewu holds a Bachelor of Applied Communication Management and a Bachelor of Social Science (Honours) in Communications from the University of Fort Hare. Ms Ngewu looks forward to leveraging her strategic vision and leadership experience to drive success in the destination marketing and events team at Joburg Tourism.