IFT scoops Best Domestic Airline at international World Luxury Travel Awards

World Luxury Travel Awards has completed its annual travel awards, with more than 150 categories and over 200 nominees, which resulted in LIFT being named as Domestic Airline — Continent Winner.

World Luxury Travel Awards is the pinnacle of achievement for the travel industry, offering international recognition for earning the respect of travellers and industry players alike. The winners are decided by the public, across a diverse variety of award categories.

LIFT was nominated for the Domestic Airline category and was announced as the Continent Winner on Sunday 29 October.

“We are thrilled to accept this international award and to be recognised as the best domestic airline on the continent,” said Jonathan Ayache, chief executive officer of LIFT. “What makes this even more exciting is that the awards are voted for by travellers, which makes us happy because we build our brand around our passengers, offering ultimate flexibility and excellent service. We continue to find ways to be innovative in the local airline industry and hope to continue to stand out.”

Recently travellers were wowed with a musical performance at 36,000ft when Zolani Mahola, ‘The One Who Sings’, joined LIFT passengers for a silent disco. The airline then unveiled a co-branded celebratory aircraft livery with The Walt Disney Company Africa, to kick-off Disney’s biggest festive campaign to date in South Africa, ‘May Your Wishes Come True’.

“We’d like to thank our passengers for their vote of confidence by selecting us as Domestic Airline — Continent award, it is especially significant as we are just weeks away from celebrating our third birthday,” Mr Ayache concluded.