VENUE NEWS
Aerial view of Spier Hotel.
Spier – repositioning for the future The well-known Spier Wine Farm is repositioning its hospitality offering to better suit emerging travel and business trends.
Spier Hotel Signature Garden Terrace room.
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pier is renowned for its hospitality offering, having hosted many large business events and intimate private gatherings over the years. With more businesses implementing remote and hybrid working models, the way people gather for events and meetings has changed considerably. To adapt to these emerging travel and business trends, Spier is realigning its hospitality offering to focus on personalising experiences for smaller groups and parties. As a result, Spier’s Conference Centre will no longer be accommodating large business meetings or events. With a variety of intimate meeting and event venues, such as the renovated Manor House, Spier remains a favourite destination for hosting events and gatherings. The Spier Hotel, with its 80 rooms alongside the Eerste River, continues to be the first choice for many
22 Business Events Africa October 2021
visitors to the Stellenbosch Winelands. Andrew Milne, executive chairman at Spier, said: “The global Covid-19 pandemic has had a profound impact on the travel, tourism and hospitality sectors. Travel restrictions and social distancing requirements have placed fresh challenges on hotels and conferencing infrastructure, and we are having to adapt. We see this as a vital moment to change direction. The events we host will be smaller and, with a more personalised hotel experience and, with our tailored food and beverage offering, guests will continue to enjoy the high-quality treatment they associate with Spier.” Spier will be providing a new food and wine experience that reflects its core values of sustainability, regenerative farming practices and local sourcing. In the coming months, the Spier Hotel will offer an enhanced dining experience ideally suited to smaller groups. www.businesseventsafrica.com
