SAACI NEWS

The strength of many voices

Industry associations serve as the collective voice for businesses, and professionals in the world of meetings and events, influencing policy and driving innovation. As the industry continues to evolve, the importance of these associations has never been more apparent.

By Glenton De Kock, chief executive officer of SAACI

The true power of these associations lies not just in their individual efforts, but in their ability to come together with a unified message,‘Many voices with one message will lead to a more profound impact’.

The past weeks have seen the power of collaboration for our industry, as well as our members. The Joint Member Meeting Session (JAMMS) in Cape Town and Johannesburg provided an opportunity for members to find out more information about the work these associations (including SAACI, SATSA, FEDHASA, Wesgro, Cape Town Tourism and the City of Cape Town with South African Tourism) have been focusing on.

Diversity is a strength that allows associations to advocate effectively across the varying needs of our industry. It helps us identify emerging trends and challenges, and fosters innovation through the exchange of ideas. This has ensured that comprehensive support and resources to members are provided.

Economic volatility and budget constraints, particularly within the public sector, limit the funding available for marketing, infrastructure development, and other essential aspects of hosting destination events. South Africa faces stiff competition from other global and regional business events destinations, particularly in terms of cost, accessibility, and quality of service.

For example, a unified voice for an improved VISA access process is yielding positive results that will influence international travel policies and stakeholders. SAACI and other events associations are working with the Department of Home Affairs, and Operation Vulindlela in the Presidency, to ease the visa regime and increase international arrival numbers. The collective credibility of all the associations involved in this initiative has lent weight to the industry’s needs and proposals. This collaborative effort has reduced redundancy and allowed for more efficient use of limited resources.

In an era where the meetings and events industry face both unprecedented challenges and exciting opportunities, the role of private sector industry associations has never been more critical.

By embracing the power of many voices united behind one message, these associations can amplify their impact, drive positive change, and ensure the continued growth and success of our vital industry.

As we move forward, remember that our strength lies in our unity. Together, we can shape a brighter future for the meetings and events industry, and have a lasting socioeconomic impact on a global scale.