MARKET NEWS

KZN launches Tourism Month

This year’s theme for Tourism Month is “tourism for inclusive growth". The KZN department of economic development, tourism and environmental affairs (EDTEA) together with Tourism KwaZulu-Natal will use this month to aggressively focus on initiatives and interventions that will encourage growth and renewal of the local tourism sector under this global theme, as promulgated by the United Nations World Tourism Organisation.

Under this theme, KZN will join the world in celebrating tourism’s ability to drive inclusive development and the role it plays in promoting respect while generating economic opportunities for millions across the country. Inclusive tourism means getting everybody behind a better vision for tourism and our nation.

“In keeping with this year’s theme, the province of KwaZulu-Natal will be rolling out activities that underpin and promote our transformation and inclusivity agenda which lies at the heart of people-centred tourism. Because we understand that people are the lifeblood of the KwaZuluNatal tourism industry, we want this Tourism Month to be an opportunity to not only look beyond just numbers but to acknowledge that behind every number, there is a person who has a significant role to play,” said Ravi Pillay, MEC for economic development, tourism and environmental affairs.

“We know that tourism is a powerful lever that is able to grow and transform our economy for the upliftment of communities as well as aid in the alleviation of poverty. As we kick off Tourism Month, we wish to extend a warm invitation to our regular visitors and encourage new explorers to the exceptional Zulu Kingdom,” he continued.

Coupled with a high visibility and community-focused campaign, the province will be rolling out additional interventions to support local businesses and ensure that they are ready to welcome visitors. Among these will be the launch of the second phase of the Tourism Relief Fund.

The province has been able to develop excellent tourism facilities that have put KwaZulu-Natal on the world map as well as provide exceptional service. These tourism facilities came about because of strategic collaboration between the local communities, private investors, government entities and funding agencies, which has seen the development of world class tourism offerings and seamless operations. The facilities are a true demonstration of ‘inclusive growth’ within the sector.

Mr Pillay said: “We have been eagerly anticipating this most exciting time on the tourism calendar. Tourism Month always injects energy that inspires creativity and innovation by the industry, which culminates in truly exceptional experiences and products for consumers. There is plenty to see and do in the Zulu Kingdom during this time and while we are excited to welcome visitors – old and new – to the province — we want to encourage locals to travel and rediscover the gems and magic of their own backyard.”

“Through close engagement with members of the tourism trade, we are able to assure consumers that they may take advantage of value-for-money packages when booking their next holiday to KZN. A thriving tourism industry is required to fast-track recovery, create jobs and boost small businesses,” he continued.

The province has put in place measures to contain the spread of the Corona-virus and has taken extraordinary measures to ensure Covid-19 safety and health protocols are adhered to at all the province’s signature events and soughtafter establishments and attractions.

The month of September has a special significance in South African culture as it is also Heritage Month. KwaZulu-Natal, being jewel-rich with culture, beautiful landscapes, and attractions, is undoubtedly the place for consumers wishing to immerse themselves in the spirit of heritage month.

As the world begins to open up and as we look to the future with hope and excitement, we want to pledge and make sure that nobody is left behind; that this tourism month fosters awareness of tourism’s social, cultural, and economic value and the contribution that the sector will make towards reaching the United Nations’ sustainable development goals.

“We want to ensure that, as we begin our journey towards recovery and growth, that this also translates into the improvement of people’s lives and transformation of communities,” Mr Pillay concluded.