EDITOR’S COMMENT

A time of rejuvenation

September is the start of Spring in South Africa. For me it means a time of rejuvenation.

In many ways, the business events industry is very much in a state of rejuvenation.

We have come full circle. We have adapted to more virtual means and now we have returned to in-person business events, which is so welcome. The sector has proven that it is resilient and adaptable. The virtual element will never disappear completely, but one thing is for sure, people want to meet face-to-face again.

This is clear when you look at how the business events sector is currently booming with business. In-person exhibitions, events and conferences are back, and the industry is thriving once again. It almost feels as if we are in 2019, pre the pandemic.

The South African hotel sector has also picked up and there is talk that we should achieve 2019 figures as from 2023. What is also exciting is to see the number of properties opening in Southern Africa and the number of new hotels currently in the pipeline.

The positivity in the business events sector is at an all-time high. Best of all, we are all looking forward to the future instead of what was. There has been a significant change in mindset, which has led to the industry reaping many rewards. The business events industry has always been future-focused, as most exhibitions, conferences and incentives take time to plan — and in some cases, a few years in advance.

Looking at the business events calendar for the next few years, we are on track to achieve the numbers we were at pre-Covid.

Recently, I attended the SAACI National Congress in Stellenbosch. It was amazing to reconnect with industry colleagues in person again. The content was informative, the speakers were knowledgeable, and the networking was most welcome. I do have to commend SAACI on the Welcome event at AmaZink, located at a local township. The setting was magical, the food was good and the entertainment, world class. Anyone visiting Stellenbosch should add AmaZink to their trip.

I am slowly finding my networking feet again, yet I am still feeling a little overwhelmed at bigger events. I suppose this feeling will take a little longer to subside. Don’t get me wrong, I’m loving all the face-to-face events; sometimes, I just need a minute to catch my breath. I’m sure I’m not the only one feeling this way.

In closing, I look forward to seeing more of you at future events and reconnecting in person.

Irene

Email: gomesi@iafrica.com