Remembering Rupert Jeffries: a legacy of leadership and inspiration

In the world of Southern and Eastern African tourism, Rupert Jeffries was more than just a name; he was a visionary, and an inspiration to all who had the privilege of knowing him. On 4 September 2023, we bid farewell to this remarkable leader, but his legacy will forever live on in the hearts and minds of those he touched.

Born on 1 June, 1950, Rupert Jeffries’ journey in the world of tourism began in his beloved Switzerland, where he grew up and received his education. Little did he know that this young boy would one day become a pivotal figure in shaping the tourism landscape of Southern and Eastern Africa.

Rupert’s journey as founder of Dragonfly Africa was one of passion, dedication, and unwavering commitment. He established the company in 1982, leaving an indelible mark on the organisation and the industry as a whole. His vision was clear: to provide travellers with exceptional experiences while promoting responsible and sustainable tourism.

His colleagues at Dragonfly Africa and Green Route Africa remember him not only for his leadership but also for his kindness, humility, and boundless enthusiasm. As we reflect, let us share some heartfelt tributes from the team:

Clare de Haas, shared: “I’m thankful for how he trailblazed the way for the incentives market into Southern and East Africa for us all to be where we are now — working and living our dream jobs. A caring and thoughtful man, Rupert always pushed us to be our best. His passion, creativity, flair and business sense have left me a better person for having known and worked for him.”

Tanya Angell-Schau added, “It certainly was an honour for me to have known Rupert for 24 years and worked with him for thirteen of those years. In this time, he was a tremendous inspiration to me, someone who I looked up to, and aspired to be more like. I will always remember him as a kind and generous person — the perfect gentleman. Gone but never forgotten, his legacy will live on forever!” Sara Shaw followed by saying, “Rupert led with compassion, and it is this quality that will be missed the most. Staff well-being and empowerment were always on the agenda.”

While Rupert’s passing leaves a void that cannot be filled, his legacy continues to guide us. Dragonfly Africa and Green Route Africa remain committed to carrying forward his vision and values. Yolanda Woeke said… “We will honour Rupert’s memory by continuing to provide exceptional travel experiences that showcase the beauty and diversity of Southern and Eastern Africa.”

As we remember Rupert Jeffries, let us also remember the profound impact he had on our lives and the industry. In the words of Rupert himself, “Travel not only broadens the mind; it enriches the soul. It connects us with the world and its wonders.” His words will forever resonate with us as we carry his legacy forward.

In loving memory of Rupert Jeffries (1 June 1950 to 4 September 2023), a beacon of inspiration and a true pioneer in African tourism.