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Standing out
Did you know... • we have an ‘Ealing Business Expo Online Networking’ group on Facebook? • Expo 2020 is our fifth local business show in Ealing? • this ‘Expo Guide / Contactus Ealing’ magazine is published both online (at issuu.com) and in print?
Make your profile stand out on the Zoom screen
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How many times have post in the Chat. It works much you attended a Zoom better if you relate what you’re meeting, chatted with saying to what’s going on in the someone named “Julie” or presentation, or in the general “Alex iPhone”, but then had discussion. no idea how to follow up with Maybe add an anecdote, or them afterwards? a tip. Posting the link to your You already know about LinkedIn profile alone will be renaming yourself (see page seen as spam, and in general 11); here are some other no-one likes spam. ideas for making yourself unforgettable online.
1. Show your brand colours A pull-up banner with your company logo is a good start, but you can go one step further by wearing your brand colours, or your company uniform if you have one. Just don’t leave your profile blank!
2. Post but don’t spam the Chat Another way to stand out is to
3. Try a virtual background Try a few layouts beforehand, to make sure your head isn’t hiding essential information. What do you think of mine (flipped around of course)?
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Build a local following
Here are some reasons why it makes sense to create a loyal local support base to launch and grow from:
• for trust and credibility, and to do better business (e.g. same-day delivery, fresher produce, follow-up services for repeat customers) • to let people know you’re here: “if customers don’t know you exist, how will they buy from you?” • because Google says 97% of customers search online for a local business • an average customer will use up to three sources to look up a business • word of mouth is everyone’s favourite marketing tool, but it takes a long time to work • businesses’ pet frustration: customers who say “I didn’t even know you were here”
Five tips to help local customers find you 1. Use the word ‘Ealing’ in posts and profiles 2. Add London or West London too if necessary 3. Include 0208 phone number if you have one 4. Strategise with other local businesses 5. Sponsor something at a neighbourhood event
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Companionship | Dementia Care | Personal Care | Meals & Medication | Day & Overnight Care Why not contact us and see if we can help you!
Local relationship banking
At Handelsbanken relationship banking still lives up to its name. You deal with people you know by name and decisions are made locally by us at the branch. Our simple aim is to provide the best possible service to our customers.
Rakesh Patel – Corporate Banking Manager Tel: 020 8579 0006 Email: ealing@handelsbanken.co.uk
Best wishes for a successful Ealing Business Expo 2020
Unit 1, 48 The Mall Ealing, W5 3TJ Telephone: 020 8579 0003
handelsbanken.co.uk/ealing
Handelsbanken is the trading name of Handelsbanken plc, which is incorporated in England and Wales with company number 11305395. Registered office: 3 Thomas More Square, London, E1W 1WY, UK. Handelsbanken plc is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Financial Services Register number 806852. Handelsbanken plc is a wholly-owned subsidiary of Svenska Handelsbanken AB (publ).
