COLLIERVILLE

AS TOURISM DIRECTOR, I work with Town staff to shape the experience of our residents and visitors. For my part, this means thinking about what people see, feel, and do when they visit the Collierville Town Square and other points of interest in Collierville. An estimated 172,400 visitors traveled to Town Square in the last 12 months for entertainment, dining, and retail experiences from across the United States.* Making sure their visit is positive and memorable is a key component in promoting Collierville’s brand and building our reputation.

Collierville’s tourism program is built on destination management. This approach places the experience of residents and guests at the center of its mission — to enhance the quality of life for our residents and in turn, the quality of visit for our guests through projects that drive economic activity and support the recruitment and retention of business and families.

Many visitors to the Depot Visitors Center are visiting friends and family who live in Collierville and the greater Memphis area. The charming atmosphere, array of restaurants and shops, and historical attractions make Collierville Town Square the perfect destination for visiting guests. To ensure that Collierville continues to be a destination, new amenities and experiences are continually being developed.

Collierville is your home, and it’s ours, too. We share your commitment to those you care about and the community we’re all a part of. You make Collierville better every day, and you inspire us to make banking easier, so we all have more time to enjoy life as we take our next step together in this place we call home.

In 2022, the Town of Collierville received the Shelby County Board of Commissioners Community Enhancement Grant for $21,250 to further develop the Depot Visitors Center as a welcome center and engaging community resource. Funds allowed for improved historical interpretation of the historic Depot with museum quality exhibits and visitor services enhancements.

The iconic red telephone booth on Town Square, purchased in the mid-1990s, also received an update. Visitors can now step inside the famous phone booth on Town Square for a selfie or photo with friends. Make sure to use the hashtag #ColliervilleCalling, so we can see who’s on the line!

The Town of Collierville is currently in the design phase of a $2 million investment in Hinton Park (10524 E. Holmes Road), made possible by the Tennessee Department of Environment and Conservation, that will help make this location a vibrant destination for live music events and recreation. Projected to open in the summer of 2024, visitors will find a handicapaccessible playground and a permanent amphitheater, among other new features.

A Great Destination With Great Views

Collierville is a favorite location for Memphis-area photographers for everything from quinceañeras and weddings to graduation photos and holiday cards. For residents and guests, the murals on Town Square and historic attractions provide a unique opportunity to engage in the space and history of the community. In addition to building community, murals and unique backdrops serve an important role in driving tourism. It’s hard to deny social media’s profound effect on travel. Industry studies report that between 40 to 60 percent of travelers choose their destination based on what they see on Instagram. Travelers now look for the most Instagrammable picture to share on social media and remember their experience. Collierville boasts numerous locations to get the perfect shot to remember your trip.

Here are our top Instagram spots, and don’t forget to tag @viewfromthedepot so we can share your experience!

• Red Phone Booth on Town Square

• Guitar Wall at Music Consignment

• Boot Room at Hewlett & Dunn

• Collierville Mural

• U.S. Flag Mural

• Historic Trains

• Soda Fountain at the Silver Caboose

MEMORY-MAKING OPPORTUNITIES

The Town of Collierville hosts world-class events yearround that drive visitation and build community.

Main Street Collierville’s Concert Series is back on Town Square for its 29th season in June and July. Guests are invited to bring blankets and chairs and enjoy great music and food from nearby restaurants and food trucks. The complete lineup can be found at mainstreetcollierville.org.

The Town’s largest signature event, the Independence Day Celebration on July 3rd, welcomes over 10,000 people to H.W. Cox Park for an evening of fun and entertainment. The event concludes with an 18-minute fireworks demonstration, one of the largest in the Mid-South.

The Collierville Balloon Festival returns in 2023 on Maynard Way (behind Walmart). The festival brings together more than 20 stunning hot air balloons, live entertainment, food, arts & crafts vendors, and more to provide a great time for the whole family. Proceeds from the event will support education programs in the local community. Check out the website for more information — ColliervilleBalloonFestival.com — or follow them on Facebook and Instagram.

There’s always something happening in Collierville. Whether you are here for a day or a lifetime, you can take your pick of festivals, outdoor events, and special events for the holidays. More events at www.colliervilletn.gov/explore:

Upcoming Events

Main Street Concert Series – June 8

Featuring the Mighty Electric St. Jude Band on Collierville Town Square, 7–9pm. More information at mainstreetcollierville.org

Main Street Concert Series – June 15

Featuring Kevin and Bethany Paige on Collierville Town Square, 7–9pm

Collierville Arts Council presents, Titanic –June 16-25

For tickets and more information visit colliervilleartscouncil.org

Main Street Concert Series – June 22

Featuring The Mixers on Collierville Town Square, 7–9pm

Main Street Concert Series – June 29

Featuring Cruisin Heavy on Collierville Town Square, 7–9pm

Collierville Independence Day Celebration – July 3

Presented by the Town of Collierville, 7–10pm

Rain Date is July 4. H.W. Cox Park

Main Street Concert Series – July 13

Featuring Bonfire Orchestra on Collierville Town Square, 7–9pm

Main Street Concert Series – July 20

Featuring Southbound on Collierville Town Square, 7–9pm

Main Street Concert Series –

Featuring Rustenhaven on Collierville Town Square, 7–9pm

Train Heritage Day – August 5

Morton Museum & Depot Visitors Center, 10-4pm

Collierville Balloon Festival – September 16–17

Presented by the Collierville Balloon Festival

Takes place on Maynard Way, Collierville, TN

Arts in the Alley – September 21

Presented by the Collierville Arts Council

Takes place in the North Alley on Town Square

Shakespeare’s The Tempest on Town Square –October 21

Presented by the Tennessee Shakespeare Company, 7pm, No tickets are required.

Please bring a chair, blanket, and picnic. Depot Platform on Collierville Town Square

Veterans Day Celebration – November 5

Presented by The Town of Collierville, Forever Young

Senior Veterans, and Collierville VFW Post 5066 on Collierville Town Square

Collierville Christmas Tree Lighting –November 21

Presented by the Town of Collierville, 5:30–7pm

Rain Date is Nov. 28. Collierville Town Square

Collierville Christmas Parade – December 1

Presented by the Town of Collierville, 7–9pm

Rain Date is Dec. 2. Byhalia Rd. north of White Rd. Christmas in Collierville

Select Saturdays, Thanksgiving to Christmas (11/25, 12/2, 12/9, 12/16)

Presented by the Town of Collierville, Collierville Town Square

For more information, stop by the Depot Visitors Center at 125 N. Rowlett Street.