“Elasticity” Isn’t Stretching Things for Lawo

“ELASTICITY” refers to the ability of a system to quickly scale its capacity up or down in response to changes in demand for resources. At a Special Online Event, Lawo will introduce the company’s next step. For a free briefing on “Elasticity”, Australians can join a late session on 4th April 2023 at 10pm AEST/8pm AWST, while New Zealanders, can join an early session on April 5 at 6am. Register at https://lawo.online/discover.

At this year’s NAB show, Lawo (Booth C4111) will exhibit more than

10 new products and major updates to its existing audio, video, control and monitoring portfolio. After successfully integrating the entire Lawo product catalog, welcoming third-party vendors, and implementing HOME’s comprehensive NMOS IS-04 and IS-05 compatibility, Lawo will introduce its next set of features for its HOME IP infrastructure management platform. The audio production community can look forward to Lawo officially launching version 10.6 for its mc² and A__UHD Core platform, which delivers a new level of immersive audio mixing and cutting-edge advancements for multi-channel processing and downmixing.

Version 10.6 supports the new, optional, Pooling 8 license designed to share the 1,024 DSP channels of a A__UHD Core among up to eight independent mixing surfaces. In line with this development, Lawo is rumored to unveil a new console model at the NAB Show.

Lawo’s line-up of on-air/radio solutions will be expanded with a new processing core, a new software version for its radio portfolio, an additional I/O card for the Power Core’s rear-panel bays, and an extension for its R3LAY radio software.

Finally, Lawo will announce that its broadcast control system, VSM, is on its way to becoming a key first-class citizen within its HOME ecosystem for forward-looking broadcast and AV applications.

Visit https://www.lawo.com

StreamGuys Empowers Video and Audio Workflow Conversions

AT NAB SHOW 2023 (on the ENCO booth W1743), StreamGuys will unveil new video and audio conversions demos that prove how radio broadcasters can expand business models to visual radio and other video-centric workflows – and offer OTT service provides, video content creators, and other customers ways to replicate and monetise audio streams from their existing video streams.

“This is all about demonstrating the power of live stream and ad insertion marker conversions in both directions,” said Eduardo Martinez, Vice President of Technology for StreamGuys. “We continue to extend the reach of our SaaS suite, and our latest workflow conversion tools will automatically turn SCTE-35 video ad insertion markers to ID3 metadata markers used in some audio-only insertion tools. That offers video producers and broadcasters a very cost-effective way to deliver audio streams with dynamic ad insertions. From the opposite view, we can use our same workflow management technology to unleash traditional radio streams to serve more video-centric workflows, and help radio broadcasters expand their audiences.”

StreamGuys’ new video and audio conversion capabilities evolve from its SGrecast podcast management platform, which features tools to repurpose live streams as podcasts or rebroadcasts. Like SGrecast, StreamGuys’ SaaS toolset will automatically convert and republish live content, and expand their distribution and monetisation footprint to reach new audiences. However, while SGrecast is very much focused on helping the radio broadcaster repurpose live content for other audio segments or streams, StreamGuys’ new conversion tools are truly mediaagnostic. This creates an entry point into OTT and FAST (free ad supported television) channel services for radio broadcasters, for example.

Visit https://www.streamguys.com