Publishing and Technology 2012 Info Kit by Content+Technology

PUBLISHING AND TECHNOLOGY MAGAZINE MEDIA KIT

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PRODUCTION + DELIVERY - PRINT + DIGITAL

INTRODUCING

PUBLISHING and TECHNOLOGY

THE FACTS • Australia and New Zealand are among the highest per capita consumers of magazines and newspapers in the world – more than 230 million magazines are purchased annually in Australia alone. • There are over 600 newspapers throughout Australia and New Zealand. • Magazines titles throughout the region number over 1500. • Over 90% of these publish to the web and most, like Fairfax and News Limited, are looking to push their content to mobile devices. Then there are those whose apps appear on connected devices such as ‘Smart TVs’. • In addition to their traditional print vehicles, over 90% also engage their audiences via web 2.0 and social media while online video and audio is on the rise. • The number of independent B2B titles addressing decision makers in this converged publishing market? Zero. Until now!

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PUBLISHING+TECHNOLOGY: ISSN 1448-9554 PP:255003/06831 Broadcastpapers Pty Ltd (ABN: 34 095 653 277) PO Box 259, Darlinghurst, NSW 1300 Australia www.broadcastpapers.com Publisher: Phil Sandberg Tel: +61-(0)2-9332 2221 Fax: +61-(0)2-9332 2280 Mob: +61-(0)414-671-811 papers@broadcastpapers.com

Production Manager: Lucy Salmon Tel: +61-(0)2-9332 2221 production@broadcastpapers.com Design & Layout: Harpur Promotions Tel: +61-2-9939 6773 ralph@harpurpromotions.com.au Printing: Whirlwind Print Copyright Notice: All material in Broadcastpapers’ Publishing and Technology magazine is protected under

Australian Commonwealth Copyright Laws. No material may be reproduced in part or whole in any manner without prior consent of the Publisher and/or copyright holder. Disclaimer: Broadcastpapers Pty Ltd accepts no responsibility for omissions or mistakes made within, claims made or information provided by advertisers.

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PUBLISHING and TECHNOLOGY MAGAZINE Magazine, newspaper, book and digital publishing is undergoing significant structural change. To reflect this change, Publishing and Technology interprets management and technology issues confronting publishing companies for managers, creative and technology staff from Software to Hardware, Regulation to Practice, Established and Emerging Standards.

THE AUDIENCE

THE CREDENTIALS

The decision makers include:

Since 2000, the team at Broadcastpapers Pty Ltd have been serving to the broadcast and production industries with online library Broadcastpapers.com and Content+Technology magazine. In the course of the decade, the team has documented the evolution of these industries from clunky, tapebased, analogue workflow silos to integrated, file-based, cross platform media operations.

Comprising a bi-monthly magazine, weekly email newsletter and mobile app, and online whitepaper library, Publishing and Technology will act as the direct conduit between vendors and the technology decision makers of the newspaper, magazine and Internet publishing industries.

• Infrastructure: IT Managers, Programmers

The Shape of things to come.

• Management: Managing Directors, Publishers, Chief Financial Officers • Sales: Advertising Sales Directors, Reps, Subscription Managers, • Content: Editors, Journalists, Senior Designers • Production: Print, traffic managers, co-ordinators, etc. • Independents: One-man-band or small team niche publishers and freelance content creators • Education: Decision makers of the future - Tertiary media departments and journalism schools

Head in the Clouds

The Broadcastpapers team now bring that experience to bear on the converging world of print and online publishing as it deals with challenges previously faced by its broadcast cousins, as well as unique issues of its own. In short, we know Content, we know Publishing, we know Technology.

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Features • Broadband & Online Content • Print Publishing & the Environment • AdTech • Media in the Cloud • Auditing

Preview: Publishing Expo 2012 Earls Court, London (Feb 28-29) Preview: AdTech Sydney, Melbourne March 2011

• Mobile Apps & Devices • Analytics & Engagement • Fulfilment and Delivery • Outsourcing - Services, Software, Sales • Book Publishing • eNewsletter, eDM platforms

Preview: Worldwide Media Marketplace (WMM) London 29-30 May 2012 Review: Niche Magazine Conference 2012

• Broadband & Online Content • Print Publishing & the Environment • AdTech • Media in the Cloud • Auditing

August - 1st Week

28-09-2012

• Mobile Apps & Devices • Analytics & Engagement • Fulfilment and Delivery October - 2nd Week • Outsourcing - Services, Software, Sales • Book Publishing • eNewsletter, eDM platforms

• Content Management • News Operations • Audio-Video-Photo Hardware Software • Design Tools • Syndication • eBooks • eCommerce • Business & Regulation • Authoring Tools • Copyright • Cross Platform Publishing • Workflow

For artwork specifications email: production@broadcastpapers.com

PUBLISHING + ADVERTISING CONTACTS

Preview: World Newspaper Congress-World Editors Forum (12-15 October, Vienna).

Preview: Magazine Week Australia

• Content Creation – Authoring, Data Mining, Open Source, Crowd Sourcing Review: December - 1 Week • Social Media, Web 2.0 American Magazine Conference • Custom Print Tech • Ancillary/Custom Publishing st

Rates apply for casual one off bookings. Ask about our discount schedule rates Rates include 10% GST

In Every Issue of Every Magazine:

• Content Creation – Authoring, Data Mining, Open Source, Crowd Sourcing Drupa Print Media Messe • Social Media, Web 2.0 Dusseldorf • Custom Print Tech Review • Ancillary/Custom Publishing

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PUBLISHER PHIL SANDBERG Phil Sandberg has spent 20 years reporting on technology and policy issues affecting the tv, radio and recording industries. He is a founder of broadcastpapers.com and Content+Technology magazine. Past credits include the IBC Daily News, TV Technology & Production magazine and eight years with Broadcast Engineering News. His work has also appeared in Internet World Australia, Radio World, Production Solutions and Pro Sound News Asia Contact Phil at papers@broacastpapers.com or +61 - 2 - 9332 2221

CO-FOUNDER LUCY SALMON Lucy Salmon has been a driving force behind Broadcast Papers.com since it’s inception. She holds a PhD in the field of sports medicine and is an award-winning author of a number of papers and posters in that field. She also serves as Editorial Reviewer for the American Journal of Sports Medicine and the International Journal of Sports Medicine, among others. Contact Lucy at production@broacastpapers.com or +61 - 2 - 9332 2221

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The PaT Awards Recognising Innovation in Publishing, Production, Projects Australia • New Zealand • Southeast Asia If you or your company is based in Australia, New Zealand or Southeast Asia and you have been involved in what you consider to be a technologically innovative product, production or infrastructure project, you may be eligible to win in Publishing and Technology magazine’s inaugural PaT Awards for Innovation. Judged by a panel of experienced and impartial members of the content production and delivery industries, the

PaT Awards will be announced during 2012. If you’ve launched a print or digital publication, rolled out a new facility or technology platform, or you’re a regionally based developer or manufacturer, and you’ve displayed innovation in what you do or how you do it, you should enter for your chance to win. Winners will receive glory, a trophy, a profile in Publishing and Technology magazine and, if you attend the Awards Ceremony, free drinks and finger food. Did we mention glory? and free publicity?

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THE ULTIMATE GRAPHICS GAME-CHANGER FROM CHYRON.

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Editor’s Welcome News Convergence Review, SMPTE

Taking Stock Karl Jansson

News, People Moves, Distribution. Networks at the Trade Show; Media Spend Set to Rise – PwC; Outgoing ACCC Chair on Media Landscape; Mergers and Acquisitions.

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It’s the place where artists, producers, journalists and freelancers can produce graphics, anytime, anywhere. Order Management. Asset Sharing. Axis is the most effective method to customise, collaborate and air digital content with built-in business intelligence. Cloud-to-Ground Graphics in real time . . . from Chyron

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Classifieds Events Off-Air What Happens on Tour, Gets Printed Right Here!

Time Shifter The Ghosts of Tradeshows Past.

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Magazine Week Preview

Government Inquiries: Convergence, Media, the list goes on.

CONTENT CREATION Blog Authoring Plug Ins, Data Mining, Open Source, Crowd Sourcing.

THE News ROOM

AP Opens in Nth Korea; DART Centre for Journalism Expands; Channel NewsAsia links with LiveU; Online Virtual News Agency; Broadcasting Twitter Feeds.

AdTech Dubsat Launches New Adsend

Audio/visual Camcorders reviewed; editing packages, encoding for the web, transcription services for audio files, Flash Video.

Analytics & Engagement Measuring Eyeballs, Syndicating with Social Networks, Isn’t It Time Sport Went Social?

content management Brian Campanotti, Front Porch Digital’s CTO, outlines AXF, the Archive eXchange Format which provides an open, flexible, dynamic, and protected mechanism for file-based archive, preservation, and exchange of media (and other) files.

REGULATION

7.5; Vibrant Brings Premium Contextual Ads to AsiaPac; Technorati Launches Ad Exchange with AppNexus; Serving High Performance Ads; OpenX Launches ‘Breakthrough’ Ad Platform.

The Conference, the exhibitors.

design Adobe CS 5.5 Reviewed, Enabling CrossPlatform Publishing.

print New Presses Make Landfall, Printing Company Round-Up, Custom Print Options for the Season.

Fulfilment New subscription software, New players put Australia Post under pressure.

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EDITOR’S WELCOME

Is it the Cloud, or Just Smoke and Mirrors?

Maroun Takes Regional Sales for Wohler

Ching Takes Channel Marketing for Snell

Harrow Heads Image Systems Sales

Wohler Technologies has announced that Jhonny Maroun has joined the company as regional sales manager for the Asia-Pacific region. In his new role, Maroun will be responsible for building the Wohler brand in the region by strengthening long-term relationships with customers and channel partners.

Snell has announced the appointment of Vanessa Ching as vice president, channel marketing and communications, for the company’s Asia-Pacific and Middle East territories. Reporting directly to Naresh Subherwal, Snell’s president, Asia-Pacific and Middle East, Ching is based in Singapore and will manage all strategic marketing programs for the region with a focus on channel partner relationships.

Image Systems, formerly known as Digital Vision, has appointed Pete Harrow as its AsiaPacific Head of Sales. The appointment follows the retirement of Peter Charles.

By Phil Sandberg Welcome to our Media in the Cloud’ issue where we look at how cloud technology has and is set to impact various aspects of the content production and delivery industry.

The Cloud – What is it?

This is an exciting application of technology for me as it promises to deliver workflow and budgetary efficiencies that will allow content creators to be more creative in the way they produce content and in the ways they deliver it.

To my mind, an application is truly cloud when it comes with a toolset, preferably an expandable toolset, all else is simply “connected outsourcing” or dumb storage.

Of course, we’ve heard all this talk before with the introduction of new, potentially ‘game-changing’ technologies that were going to turn the world upside down and have us all waist-deep in ‘rivers of gold’.

When it comes to streamlining production of this magazine, we recently turned to Box.net, an online collaborative file sharing service. We use it to send InDesign files back and forth to our external design team. The system not only stores the files and alerts users when a new upload has occurred, also but tracks who the last upload came from and automatically annotates which version of the file it is.

But, the reality is that, rather than driving their predecessors to extinction, every new delivery platform of the last 25 years has simply become part of a wider media mix while new production technologies have enabled producers and broadcasters to do more with less and in a more compressed time frame. Part of the reason for not finding ourselves swept away by the ‘rivers of gold’ is the expectation created by the Internet that everything should be pretty much free - including content. This expectation has created a race to the bottom that has impacted margins right throughout the value chain. Many have desperately given away and, therefore, undervalued their assets simply to maintain or increase eyeballs. It is a devaluation that is reflected in the advertising inventory surrounding the content with rates being driven down and the expectations of advertisers in attracting consumers weighted more on the delivery platform than the effectiveness of their own ad material or marketing execution. Of course, the other side of the Internet coin is that it has not only lowered the barriers to entry for content creators, but it also promises to lower capex for the more professional players. And, that’s where ‘the cloud’ comes in.

I’m going to draw a line in the fog here and say that what separates true cloud platforms and the merely misty are smarts, application smarts.

You can also leave notes for your collaborators, send them task instructions with due dates and email files as attachments via your gmail account. What sets Box.Net even further apart is they have opened up their API resulting in a community of developers springing up with solutions ranging from “posting” your file to a blog, LinkedIn or Twitter account to direct mail marketing and “printing in the cloud” with delivery to a user specified Kinkos store. And, the number of on-add apps continues to grow. In the broadcast sphere, companies such as ESPN and the San Francisco Giants baseball team use the service to transfer video to news stations, media outlets and internal stakeholders while 9th Floor Radio, a California-based Internet radio station uses Box to power its publically available online archive. Another service we use is that of Network Solutions web hosting - where the various C+T web sites live. More than dumb hosting, the company’s user interface allows users to launch blog sites, install e-commerce and project management platforms, wikis, and even marketing tools – all at the click of a mouse without the need for any programming skill. What can be done with web content today is also being done with audio and video content and there is, no doubt, more headed our way. For once, this is a case of where you need to get your head in the clouds.

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2011/2012 PaT Deadlines NOVEMBER-DECEMBER 2011 Vol 8 Issue 6

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www.publishingandtechnology.com +61-(0)2-9332 2221 or +61-(0)414 671 811. Email: papers@broadcastpapers.com

To advertise call +61-(0)2 9332 2221 or email: papers@broadcastpapers.com

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Sales enquiries: papers@broadcastpapers.com +61-(0)2 9332 2221.

Prior to joining Wohler, Maroun served as sales manager and business development engineer for IRT Electronics in Australia, where he oversaw all international sales and business development functions including new product development and rollouts, key account management, customer relationship development, contract negotiations, and order fulfilment. Visit www.wohler.com

Harrow has worked as a colour and finishing specialist for Image Systems (Digital Vision) across the Asia Pacific region.

Ching comes to Snell from GlobeCast, where she led regional communication campaigns specialising in media management, playout, and broadcast transmission for major news and sports events. Prior to GlobeCast, Ching managed communications at the Asia-Pacific Broadcasting Union.

Harrow developed his skills as an engineer and colourist in the fast-paced Soho post production environment. He recently served as a Dailies Colourist on The Chronicles of Narnia: Voyage of the Dawn Treader using Nucoda Film Master as the on-set tool to help streamline colour for the DI workflow at Walden Media.

Visit www.snellgroup.com

Visit www.imagesystems.tv

Ad Tech

DESIGN

For the latest news visit www.publishingandtechnology.com

Dubsat Launches New Adsend 7.5

For the latest news visit www.publishingandtechnology.com

Adobe Democratises Tablet Publishing

Dubsat has announced the launch of Adsend 7.5, the new, more powerful version of its advanced print advertising validation, delivery and workflow platform for the Australian and New Zealand markets following its release in the UK, USA and South Africa. Adsend 7.5 offers many new key features that together serve to strengthen its position as the most advanced newspaper and magazine print advertising solution available.

Grant Schuetrumpf (pictured), Dubsat CEO said, “Adsend 7.5 further extends its capability from preflight to delivery and now to workflow. We provide the ability to loop advertising booking job ticket instructions from publisher to media agency to creative agency and back to the publisher, creating what we believe is the first fully automated multi-business workflow for the fulfilment of display advertising material.” The powerful new Adsend platform comprises a robust toolset that streamlines, integrates and automates advertising production delivery workflows, providing significant cost savings and production efficiencies regardless of the type or size of business. Dubsat also announced even more destinations to Adsend’s current 20,000+ publications by integrating with AdFast, the UK Newspaper Society’s delivery service of over 1,700 UK regional newspapers. Far more than a simple advertising delivery service, Adsend 7.5 is a complete pre-flighting, workflow and managed delivery cloud-based platform that streamlines the entire process of digital ad exchange with magazines and

newspapers across the world. Adsend 7.5 transparently integrates with a company’s existing production systems while presenting comprehensive management, tracking and auditing functionality. The result is an allencompassing, enterprise-class advertising management solution. This latest version of Adsend also demonstrates Dubsat’s commitment towards delivering advertisements to more than just printed publications. Schuetrumpf added, “Adsend 7.5 now not only supports PDF as a delivery file format but any format required to publish advertising, enabling our listed newspaper and magazine publishers to set-up and receive advertising specifically for their websites and portable device media strategies”. Adsend 7.5 is live and available for use now in Australia at http://www. adsend.com.au and in New Zealand at http://www.adsend.org.nz

Vibrant opens first Asia Pacific Operation

Ad-Tech

Vibrant, the provider of premium contextual advertising solutions, has announced the opening of its first Asia Pacific operations, through a partnership with Avid Media PTY Ltd, Sydney, Australia. Vibrant will now offer local support for its global and region-specific clients including: Amex, Hewlett Packard, IBM, IAG Insurance Australia Group, Splenda, Paramount, Mazda, Ford, Hyundai and Johnson & Johnson.

Jeff Babka, COO & CFO of Vibrant (pictured), says, “As the industry leader of premium contextual technologies, we are the first to move into the region, providing a full suite of contextual solutions for premium advertisers and publishers, and our 200-million-plus unique users. We will continue to expand globally and further the success and rapid growth we’ve seen in the US and EU markets.”

Martin Forbes, Senior Vice President, Corporate Operations of Vibrant, says, “We have been working in APAC for more than three years through our London-based international team. In this time we’ve seen substantial growth with our contextual products, so the time is right for us to expand and provide local support for our top 100 global brand clients.” Avid Media PTY Ltd is headed by Pamela Phelan, a former Vibrant executive, who has an extensive leadership background in advertising sales. Publishers working exclusively with Vibrant in the region include IDG; Askmen.com, a News Digital Media site; and Autoguide.com, one of Australia’s largest automobile sites. Vibrant set up an International Sales Team in 2007, and has grown its global revenues year on year and managed global, multi-region and in-country contextual advertising programs for its clients. Currently operating in 30 markets worldwide, Vibrant has a portfolio of 6,000 premium publishers globally and 250 million unique users per month (comScore, 2011). Over the past 11 years, Vibrant has innovated in the in-text and contextual advertising arena, offering a suite of options for marketers and publishers to bring real information to users within the context of a page, such as video streams, social media feeds, product reviews, dynamic feeds and real-time geotargeted advertising. Visit http://www.vibrantmedia.co.uk

At its MAX 2011 technology conference, Adobe Systems announced Adobe Digital Publishing Suite, Single Edition allowing freelance designers and small design firms to publish interactive content created with Adobe InDesign CS5.5 software on Apple iPad.

Todd Teresi, vice president and general manager, Media Solutions, Adobe. “Adding Single Edition to the Digital Publishing Suite family shows Adobe’s commitment to making digital publishing available to businesses of all sizes – from freelance designers to small design firms to large global publishers.”

Priced at US$395 per application, Single Edition offers an affordable and flexible end-to-end workflow for designers to publish a single-issue application for sale or distribution through the Apple App Store. Without writing a single line of code, designers can now use their existing skills and workflows to create an application for the iPad, saving on development costs while allowing them to maintain complete creative control.

The Digital Publishing Suite family which now includes Single Edition is used to publish content beyond traditional magazines and newspapers. With more than 700 titles published with the Enterprise and Professional Editions of Digital Publishing Suite currently in market, organisations are quickly seeing the value of content on tablet devices and are expanding the range of published materials. Sales tools, brand and customer engagement materials, merchandising deliverables, employee communications and corporate collateral published to tablets drives greater business value for organisations and opens new revenue opportunities. Combined with the power of Adobe Creative Suite 5.5 software, Digital Publishing Suite lets designers work with a familiar toolset while maintaining complete control over the design, publishing and monetisation of tablet apps.

Single Edition allows users to publish single-issue content such as a brochure, highly-visual book, annual report or personal design portfolio as an application for the iPad. As an extension of the Digital Publishing Suite line, Single Edition enables users to leverage Creative Suite 5.5 workflows to create an application for the iPad. This gives freelance designers access to many of the same creative and publishing technologies that leading publishers, such as Condé Nast, have used to reinvent their publications for delivery on tablet devices. “Adobe is dramatically impacting the economics of publishing on iPad,” said

Adobe and WoodWing Accelerate Publishing on Tablets With Adobe’s Industry-Leading Digital Publishing Suite Visit www.adobe.com.au

WoodWing to Integrate Adobe Digital Publishing Suite Also at the MAX 2011 technology conference, Adobe Systems Incorporated announced WoodWing Software will both integrate and offer Adobe Digital Publishing Suite as part of an alliance between both companies. Today’s announcement extends a longterm relationship with WoodWing that was founded on WoodWing’s support for Adobe InDesign and Adobe InCopy software. WoodWing will be integrating Adobe Digital Publishing Suite into the WoodWing Enterprise Publishing System and will now offer the Enterprise and Professional Editions of Digital Publishing Suite as a Value Added Reseller. Now WoodWing customers can combine the WoodWing editorial workflow solution with the benefits of Adobe Digital Publishing Suite in a single, cross-media workflow. “We see an increasing desire to deliver content to tablets – not only from magazine and newspaper publishers – but also from large corporations, small businesses and ad agencies,” said Todd Teresi, vice president and general manager, Media Solutions, Adobe. “We are thrilled to see WoodWing adopt Adobe’s Digital Publishing Suite and our agreement with them allows us to quickly scale our digital publishing business to serve an expanding customer base in a wide variety of market segments and geographic regions.” “We’re very excited about our new tablet publishing alliance with Adobe,” said Erik Schut, president, WoodWing Software. “By deepening our strategic

relationship with Adobe we can fully concentrate on our core activity: to provide our customers with efficient multi-channel publishing solutions, making use of Adobe Digital Publishing Suite for tablet publishing. Adobe has a great market vision and road map and we’re thrilled to drive the next wave of tablet publishing together with Adobe.” WoodWing will now solely offer Adobe’s Digital Publishing Suite for publishing to tablet devices. Within WoodWing Enterprise, users will be able to create .folio files using Content Station and WoodWing’s Digital Magazine Plug-ins for InDesign which are then automatically uploaded to the hosted Digital Publishing Suite platform. WoodWing customers will gain the ability to create branded applications directly within Digital Publishing Suite giving them tight control over the complete tablet publishing process, leverage a robust and reliable distribution network for fulfilling content to tablet devices and access foundational analytics driven by Adobe Online Marketing Suite. WoodWing will cease the sale of its Reader Application and Content Delivery Service, effective immediately. Customers already using these solutions are expected to have transitioned to Digital Publishing Suite by November 2012. Adobe will work closely with WoodWing to ensure their current tablet publishing customers are seamlessly and smoothly migrated to the Digital Publishing Suite platform. Visit www.woodwing.com and www.adobe.com.au

DESIGN

New features include an optional commercial press colour conversion using ICC colour profiles, a unique publisher-branded online portal capability and seamless booking exchange integration which automatically reconciles advertising with booking instructions, so agencies don’t have to rekey booking details and publishers don’t have to chase advertising material.

cover Story For the latest news visit www.publishingandtechnology.com

Future of the Planet

Lonely Planet recently celebrated its move from traditional publishing to multi-format publishing, with a demonstration of Lonely Planet’s Shared Publishing Platform to Victorian Minister for Innovation, Services and Small Business The Hon Louise Asher MP. It was the first time the platform had been shown publicly.

PaT: What is Lonely Planet’s Shared Publishing Platform (SPP)? MG: “Currently, Lonely Planet’s content is tied to individual print products (we write a book first, and then ‘de-bookify’ it – ie, break it down - to make other products for the web and mobile devices). Lonely Planet’s Shared Publishing Platform will allow us to create the content first, and then pour it into any product – print or digital – as required. “To enable this, we’ve developed new ways of working and a set of software ‘tools’ for authors and in-house teams (with accompanying technology and processes) that will transform the way we create and manage our content. “Instead of creating and storing content in Microsoft Word documents, we are working towards creating and storing content directly onto a customised content management system. “The overall process of making a guidebook doesn’t change, ie: commissioning, authoring, editing, mapping, laying out, etc. What changes is how we do some of those steps, specifically the workflows and the technology and tools we use.”

Lonely Planet of the Apps The launch of Lonely Planet’s Shared Publishing Platform follows the creation of the Globe Tripper App, a travel trivia game for iPad, iPhone and iPod touch where players virtually navigate the world, testing their knowledge and solving puzzles along the way. Lonely Planet’s Globe Tripper App is the first game from the world’s leading travel content provider and was developed with BBC Worldwide’s Digital Entertainment and Games division. The purpose of the game is for users to test their knowledge of world cultures, history, geography, current events and language through a series of questions from the travel experts at Lonely Planet. Lonely Planet’s Globe Tripper App is priced at £1.19 (iPhone and iPod touch) and £1.79 (iPad) and can be downloaded from the iTunes App Store.

cover story

Further information is available at www.lonelyplanet.com/globetripper

The company has also been busy reinventing its guidebooks reinvented for the iPad with a range of country guides now available as enhanced ebooks on iPad. France, Turkey, China, Great Britain and Spain are the first editions of Lonely Planet’s relaunched country guides to be released.

For the latest news visit www.publishingandtechnology.com

World News on Demand is an Online Virtual News Agency PaT: Why did Lonely Planet decide to create a Shared Publishing Platform (SPP)? MG: “Two core reasons. One, we need to futureproof our business. The digital revolution we’ve seen in the music, movie, photography and other industries is also having a significant impact in the publishing industry: from the proliferation of new distribution channels to new consumption patterns, almost everything is changing. “If we want to remain competitive, we will need to ensure we are capable of publishing effectively in multiple formats through different distribution channels. “And two, our current systems don’t allow us to easily publish across formats. Lonely Planet has operated for close to 40 years primarily as a print publisher. Everything we have built has been geared to making books. When we try to make anything but a book, we find it challenging, time consuming and costly. We can’t just press a button and make our content go into the website, a mobile app or an ebook. Currently, it requires a lot of work to convert our content into other formats.

PaT: When is it happening? MG: “The first major print milestone was the test production in April this year of Lonely Planet Colorado, using the author tools (ie, working in a web-browser interface, rather than a Word manuscript, as mentioned above). This has been followed by work on two more titles: Mallorca and Scotland’s Highlands & Islands (both due to be published in January 2012), again using the author tools for writing, mapping and editing.”

Created for freelance media journalists and media outlets worldwide by journalists with decades of experience in the agency business. WNOD provides mass media organisations around the world (Television Networks, Television Stations, Media Production Companies, Internet Portals, Radio Stations, Newspapers, etc.) with fast-download broadcast media content “ready-to-air” and “a la carte”. World News On Demand founder, Eugenio Hernandez (pictured), is a bilingual mass media professional in the fields of international journalism, marketing, and public relations having worked with the likes of The Associated Press, Al Jazeera, CNN en Español, Telemundo, Televisa, and The Voice of America. According to WNOD, its business model breaks the traditional news agency mould of media content subscription packages offered to media outlets worldwide. Content is available on demand and paid for as it is accessed – buyers only pay for the content they want. For content owners, registration with WNOD is free and “offers the opportunity to start uploading your material and generating revenues the same day.”

From a revenue perspective the value of newly-generated content as well as archive material can be realised multiple times with WNOD’s business model, which does not require rights to be given wholesale to a single purchaser. With the WNOD model owners keep the rights to their material and can restrict content in a number of ways when needed, such as placing embargoes on usage time or outlets, defining when the content can be aired or published, detailing if the content must have a mandatory courtesy caption, and whether to restrict countries from purchasing content from inside the owner’s market region. Visit http://portal.worldnewsondemand.com

Visit www.lonelyplanet.com.au

Built to maximise the capabilities of the iPad, these guides are full colour and include offline maps, search function and hyperlinks for easy navigation. The enhanced guides for iPad are priced from £13.99. Finally, following the success of its London audio walking tours for iPhone, Lonely Planet has released a Paris audio walking tour app. Built in conjunction with AudioGo, the app features five walking tours of the city; Bastille, Montmartre, Marais, St Germain and the Latin Quarter. The app provides detailed information to let people explore at their own pace, with an easy to navigate location aware map that allows the user to stop and start their journey or skip ahead to any of the selected stops. The tour also works offline so roaming charges for international users can be avoided. The audio walking tour is priced at £2.99

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Lonely Planet CEO Matt Goldberg.

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Preview Your Publication on the iPad publishers make that transition from print media to online whilst retaining their subscription revenue.

Editor-In-Chief of the International Journal of Meteorology commented, “IJMet knew we had to move with the times and allow immediate online Cloudware City has been designed from the ground up with the latest web access to our journals but we had no in-house knowledge. After all, 2.0 technologies to be the fastest and simplest way for website we’re weather experts not billing experts! CloudwareCity got owners to add subscriptions and recurring billing. Since us up and running in no time and has enabled us to Cloudware City has undertaken all the hard work concentrate on our journal whilst online subscriptions integrating into the latest and greatest web SUBSCRIPTIONS just roll in. Even better, we have a free listing platforms such as WordPress and Joomla, getting on the web app store, something which other recurring billing working for a website can take subscription services did not have, which has less than three minutes! WEB CONTENT been a superb marketing tool for us. I can fully Commented Keith Hall, CEO, “Although we APPS MANAGEMENT recommend CloudwareCity to any journal, can quickly and easily enable just about magazine or content provider wanting any website or web application, we’re to move to the web but without loss of particularly proud of our WordPress and subscription revenue!” Joomla three minute installs. It sounds

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YUDU, the online and mobile publishing platform and library, has launched the free YUDU Proofing App, which enables you to see what your publications would look like on the iPad. YUDU account holders are able to create free iPad edition previews and view them on the iPad via the Proofing App. The YUDU Proofing App is now live and free to download. All you need are free login details to the YUDU Pro platform and you can create free iPad previews to view your publications in the YUDU Proofing App, to see what they will look like on the iPad – so you can try before you buy! Visit http://www.yudu.com

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New Canon Digital SLR Camera Under Development Canon Inc. has announced that the company is developing a new-concept EOS-series digital single-lens reflex (SLR) camera. Incorporating an enhanced version of the video-capture capability offered in the current EOS-series lineup, the new camera will be ideally suited for cinematographic and other digital high-resolution production applications. The model will be equipped with a 35mm full-frame CMOS sensor and, enabling the recording of 4K video (at a frame rate of 24P, with Motion-JPEG compression).

Further details regarding the new EOS digital SLR camera currently under development, including the product name, specifications and scheduled launch date, have yet to be decided. Movie recording has been a standard feature in all newly introduced Canon EOS-series digital SLR cameras since the launch of the EOS 5D Mark II in November 2008. Visit http://www.canon.com

GEON Restructures Eastern Seaboard Operations GEON has announced that it would be continuing the alignment of its business along national lines in Australia by restructuring its eastern seaboard manufacturing and distribution operations. These changes acknowledged the challenging economic and print industry conditions whilst maintaining GEON’s focus on operation and production efficiencies, press maximisation and cost reduction. Over recent months, GEON has implemented projects focussed on systems alignment across the business; adopting national structures; streamlining business processes; introducing new technologies; and has recently concluded a review of its geographical footprint. Following this review, GEON has announced it will be consolidating its manufacturing capabilities to offer single manufacturing hubs along Australia’s eastern seaboard. In Victoria, this will be based out of its Mt Waverley site; in New South Wales, out of its Banksmeadow and Parramatta sites; and in Queensland, its Eagle Farm site. Perth and Hobart sites are unaffected as a result of this review.

fulfilment

“GEON operates from multiple sites across Australia and New Zealand. Each of these sites brings added cost to our business and it is therefore critical that we support our overall improvement initiatives by reviewing our geographical footprint, whilst ensuring we remain local to our clients,” said Graham Morgan, Chief Executive Officer.

GEON has been working on these initiatives over recent months – firstly transferring its Dee Why manufacturing capability into Banksmeadow, then Docklands into Mt Waverley; installing new technologies; and decommissioning old technologies.

The company has also announced additional footprint changes, including: GEON Brunswick will be closed with all of its work relocated to GEON Mt Waverley and GEON Banksmeadow on 21st December 2011. GEON Tempe will be closed with all of its work relocated to GEON’s sites in Parramatta and Eagle Farm in February 2012. The closure of the Brunswick site and the reconfiguration of its manufacturing footprint within GEON Melbourne and Sydney will ensure all new print technology investment is utilised at optimal capacity and continues to drive efficiencies and profitability throughout GEON. The relocation of GEON’s Tempe warehouse into Brisbane and Parramatta will streamline the workflow; utilise existing facilities within GEON’s Parramatta and Brisbane premises; and reduce costs to the business. GEON has advised its’ employees in Brunswick and Tempe of these changes. Over the coming weeks, GEON are expecting to redeploy a number of employees from the Brunswick and Tempe sites into other GEON businesses. All staff will have access to all internal opportunities as well as outplacement, external career counselling and job-search assistance on top of our internal HR team support,” commented Mr Morgan. “These changes continue GEON’s transformation plan”, Mr Morgan added, “GEON must continue to take actions to ensure that we utilise our full capacity across Australia whilst striving for lowest cost-to-serve. We need to build sustainable manufacturing sites across our footprint, align all of our processes and leverage from our efficiency gains and other business initiatives.” Visit http://www.geongroup.com

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Cloudware Hosting, a Software-as-a-Service (SaaS) company that provides a fully managed subscriptions billing platform for web content of any size or type, has announced its open beta.

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For the latest news visit www.publishingandtechnology.com

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