Whole
A New platform to Manage content
Monetize
?
What’s your content strategy
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More than 218,000 publishers out there to need to buy and sell content efficiently in a demanding market. Its time for a game changing cloud-based content syndication platform .
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Overview Syndication is a business model in which content is
Content Syndicate is creating an opportunity in the
based supply chain allowing content (text, images,
be reused by multiple publications.
re-used and monetized. Online syndication is a webvideos, and other media) to be uploaded, bought, and
publishing industry, to provide diverse content that can
reused by content buyers and sellers.
Romieke, a media intelligence provider, estimates
While a few large publishers create an enormous
newspapers, trade journals, online portals, news wires
amount of content that can be syndicated, the process of acquiring or monetizing (current and archival)
content remains cumbersome, archaic for most. In
today’s competitive market for eyeballs and readership, companies and publishers are looking for more
that there are 218,000+ publishers of magazines,
and contract publishers worldwide. (Of these, more
than 4,000 publishers are present in the Middle East
alone with huge traction in emerging markets such as Middle East, India, and China.)
efficient access to diverse efficient acquiring content.
The corporate market ranges from multi-nationals to
of content developed by 3rd party publishers all over
work ranging from writing, editorial services, blog
Here, Content Syndicate’s opportunity is in the reselling the world.
The demand for syndication emerges from small to
medium sized publishers who find the development of standalone content expensive to set up, develop,
maintain, manage and sell. Publishers prefer focusing on their core competencies (printing, distribution,
selling advertising and marketing) rather than investing to develop their own network for content creation.
small and medium sized businesses that require content updates, corporate magazines and internet content.
Market opportunity: pain points Billions of dollars worth of current and archival content
Why US? Technology
Removes entry level barriers for publishers.
is locked up in ‘silos’.
(first cloud based content platform; real-time content
Content not being ‘repurposed’ effectively for various
content leasing services)
media. - TV, Print, Mobile, Radio, Website.
Inefficient and expensive process of monetizing content Publishers are scrambling to survive, cut costs and monetize content better.
Costs upwards of US$2 million to set up a basic
pricing algorithm, DRM engine, content bidding engine,
Publisher neutral platform Content
Repurpose content in 300+ languages Facilitates long-tail of content for verticals/niche
syndication platform
Solution
Limited and shrinking revenue streams (ads +
and cross-platform secure and scalable.
subscriptions)
Inability to adapt to onslaught from the internet/mobile.
Handles entire content lifecycle Simple, web-based,
Buyer’s perspective
Access to more content; convenience; choice and efficiency
Seller’s perspective: Pay for performance Monetize content better No upfront investments required
Why Now? Technology Inflection – It’s cost effective now
Availability/maturity of new delivery channels
Publisher businesses are in distress Increase revenues, reduce costs Looking at newer ways to ‘repurpose content’ Alternatives to saturated advertising/subscription models
[ ] It’s time to look beyond ads and subscriptions
BUILD VS. BUY WHY THE CONTENT SYNDICATE PLATFORM? Feature List
Build/Buy/Lease
DAM (Digital Asset Management system)
US$1.3 million+
Rights Engine (Rights management/licensing/reprints)
US$30,000 per annum
DRM (monitoring/tracking)
US$100,000 p.a + processing
Subscription/Billing engine
2-4% of billed revenue + set-up costs starting at US$25K
Operating Expenses (Opex)1
US$5,000 fixed cost US$7 per GB per month
Search Engine
US$20,000 p.a+
R&D Costs (10 developers *12 months)
US$240,000
Marketing/Sales/BD/SEO (*4 people)
US$400K per annum
Licensing third-party modules
Costs vary
Support (Outsourced) – 24/7
US$40,000+ per annum
Depth
Limited to publisher’s content
Archival content (Digitization)
2
Text Mining
US$250,000 basic system
Connectors
US$20,000+ per seat
Legal Costs/Copyright/IP
US$100,000+
Customization/white labeling
Varies. Additional costs apply
Content bidding and leasing engine
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Multimedia syndication Audio, Video and mobile.
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Minimum Cost/Investment
US$3 million capex + opex
Additional (US$0.30 per page)
Content Syndicate
Wide-range Inclusive/offset costs
In-built for over 400+ applications
No upfront costs. Pay for performance*
(hosting, bandwidth, maintenance, storage, processing, backups) (24x7, 10 CPUs per month) - US$4000 1GB content handling –storage, previews, transfer- US$3 1GB CDN – preview 20 times - US$4
1
Pricing based on publicly available information from vendors, industry estimates and Content Syndicate’s market research as on October 2009.
2
*Standard terms & conditions apply
Post Content Online
Customization
Translation
Get Feedback from Peers
Search Content Customize to your needs
Customize Content for Client
Publishers around the world
Enterprise scale cloud based Content Syndication platform woth 99.999% uptime Built to handle horizontal, vertical scalability Leverages readily available SaaS components Proprietary IP Assets (*US Patent pending) World’s most advanced syndication engine Cross platform Pay as you go. Pay for Performance.
Workflow
Licensing
Payments
Infrastructure
Solution Summary
Pay Online
Buying content
Download Content
CS Content Cloud
Get Paid
CRM
Selling content
Researchers
Industry Experts
Publishers
Photographers
Writers
Journalists
Our Business model
[ ] Finally a paywall that works
About Us
Contact Us
Content Syndicate’s Words on Demand service®
Content Syndicate
and sell content in more than 300 languages - from
Building No.16 Office No. 136
helps corporates and publishers to commission, buy Arabic to Zulu.
Content Syndicate’s patent pending cloud-based platform facilitates content services in any major
language, regardless of the client’s location, need or time with minimal costs.
Till date more than 300+ major corporate clients and 130+ publishers have signed up. The award-winning platform is a ‘pay for performance’ B2B marketplace
Dubai Internet City
Sun Microsystems / Sony Ericsson Block www.contentsyndicate.com Tel: +971-4-4461539
Fax: +971-4-4486485
USA - UK - UAE - India Maddy Reddy
E : maddy@contentsyndicate.com Mobile: +971-50-4695322
that provides users a competitive advantage in a fast
Sriram Narayanan (Ram)
Audio, video and mobile content services are
Mobile: +971-56-6591903 (UAE)
changing and demanding landscape. expected to be rolled out in Q1 2010.
E : sriram@contentsyndicate.com Mobile: +91-99801-56904 (India) Venkat Amirisetty
E : venkat@contentsyndicate.com Mobile: +971-56-4207406 (UAE)
Mobile: +91-99850-47757 (India) Mobile: +1-408-625-7565 (USA)
Our Partners
The information contained in this document represents the current view of Content Syndicate Holdings on the issues discussed as of the date of publication. Because Content Syndicate must respond to changing market conditions, this document should not be interpreted to be a commitment on the part of Content Syndicate , we cannot guarantee the accuracy of any information presented after the date of publication. The information represents the product at the time this document was printed and should be used for s for informational purposes only. Information is subject to change at any time without prior notice.