Why Write Brochures? Detailed overview of products, services, options, and opportunities Mailing Address: Third Floor 207 Regent Street London W1B 3HH Email: info@contentwritings.com Website : http://www.contentwritings..com
Reasons to Create a Brochure
Create awareness of a company, product, or service Increase understanding of a product, service, or company mission Advertise new aspects about your company, product, or service Change negative attitudes http://www.contentwritings..com
Reasons to Create a Brochure
Show ways in which a company, product, or service surpasses the competition Increase frequency of use, visit, or purchase Increase market share http://www.contentwritings..com
Criteria for Writing Brochures
More detailed than a flier
Less developed than a newsletter
Topic and amount of information will determine the size
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Criteria for Writing Brochures
Title Page (Front Panel) • Topic (product name, service, location, subject) • Graphic (visual representation) • Contact Information (address, phone, email, fax)
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Criteria for Writing Brochures
Back Panel (may accomplish any of the following goals) • Conclusion (restate the highlights or suggest a next step) • Mailing (address, stamp/paid postage, reader’s address) • Coupons (incentive to visit; discounts/complimentary tickets) • Location (address, hours of operation, phone numbers, email, map) http://www.contentwritings..com
Criteria for Writing Brochures
Body Panels (Fold-in and Inside) • Provide headings and subheadings
Navigational tools Consistent font type and size • First level headings should be larger and more emphatic than second level headings) • Parallel to each other grammatically
• Use graphics
Vary page layout, add visual appeal, enhance text
• Develop ideas
Answer reporter’s questions http://www.contentwritings..com
Criteria for Writing Brochures
Document Design • Use three or so different highlight techniques • Limit sentence length to 10-12 words • Limit paragraph length to 4-6 lines • Use white space • Indent and itemize information • Use color for interest, variety, and emphasis • Bullet key points • Boldface or underline key ideas
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Criteria for Writing Brochures ď Ž
Document Design • For variety and visual appeal, let text and graphics overlap two or more of the panels. • Place graphics at angles (occasionally) or alternate their placement at either the center, right, or left margin of the panel.
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Criteria for Writing Brochures
Audience Recognition and Involvement • Define any terminology, abbreviations, or acronyms that cause confusion • Personalize through pronoun usage and contractions
Accuracy • Proofread • No mistakes http://www.contentwritings..com