F E AT U R E Three Ways to Boost Employees' Innovation and Creativity by Mark Marone, Dale Carnegie Training As a species, human beings are incredibly creative. Yet since innovation depends on creativity, organizations everywhere are looking for ways to boost this skill at work. Studies show that highly engaged employees are more effective, produce better results, and are happier at their jobs. Engagement is also important for creativity, the driver of innovation, and a key for business success today. While human beings are inherently creative, there are ways that managers and leaders can help encourage them to put that creativity to work for their organizations.
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Engaging employees is no small feat to accomplish. Concentrating on making employees feel valued, confident, and empowered is a good place to start. By focusing on these aspects, managers and executives can reengage employees. In turn, these engaged employees are 57% more effective and are 87% less likely to leave their job. Not only that, but organizations with highly engaged employees see more than twice the average revenue growth. This revenue growth is an outcome of these three drivers (feeling valued, confident, and empowered) support
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innovation, the main component behind creative ideas that lead to business success. A meta-analysis of motivation and business performance found intrinsic motivation to be six times more powerful at predicting success when employees are tasked with projects involving creativity and innovation. It’s clear that employees are intrinsically driven by feeling valued, confident, and empowered, and each of these drivers builds on the next, leading to an increase in engagement. This engagement drives employee satisfaction and loyalty.
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