F E AT U R E Six Key Marketing Strategies for Specialty Contractors by Duane Craig, Writer Most small specialty contractors have ‘bootstrapped’ themselves up in the industry, often learning their trade on the job before branching out on their own. That means they often tackle their own marketing programs. Consider these six ways to get your name out and business coming in.
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1. Do The Website Thing (but make it professional)
Nine in 10 people research products and services online. Three-quarters of B2B buyers rely on internet searches in the early stages of shopping for business products and services. As the pandemic
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drags on and people avoid face-to-face interactions, the internet is likely to figure even more prominently in the sales cycle. Regardless of how your website fits into your marketing, consider using complementary technologies during the pandemic.
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