10 Statistics that M akes You Inve st in Conte nt Marketing
 Compared to traditional marketing programs, content marketing costs 62% less and generates approximately three times the volume of leads.  On average, conversion rates are six times higher for companies and brands using content marketing than those that aren’t, at 2.9% vs. 0.5%, respectively.
Almost two thirds of marketers – 60% – produce at least one new content asset every single day. On average, long-form blog posts generate nine times more leads than short-form posts.
80% of executives and business owners prefer to receive information about a company through articles rather than advertisements. An overwhelming majority of B2B service and product buyers – 95% – consider content as trustworthy when evaluating a company and its offerings.
Nine out of 10 B2B product or service buyers say that online content has had a moderate to major impact on their purchasing decisions. More than half of marketers – 58% – said that “original written content” is their most important digital asset.
 Almost 60% of marketers reuse and repurpose content between two and five times.  Approximately 28% of marketers say they have reduced their digital advertising budgets in order to produce more content assets.
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