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Boccardo di Pharma Partners; Alessandro Lazzarini di Tecnocarta Sas e Fabrizio Volpe di Seda International Packaging Group. Durante il dibattito sono stati affrontati temi cruciali come la sostenibilità, l’etica, la comunicazione e le strategie di adattamento di ciascuna azienda al futuro regolamento europeo.
Il tema della comunicazione, che ha acceso un dibattito anche grazie a domande e interventi da parte del pubblico, è estremamente importante e prioritario. Ci sono diverse difficoltà da affrontare: il target estremamente ampio, il linguaggio e i mezzi con i quali comunicare e la difficoltà di parlare alle nuove generazioni.
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Il consumatore non è informato a sufficienza, molti argomenti trattati in questi convegni non li conosce, ignora l’esistenza di questi gruppi e del significato delle certificazioni, ma è sempre più attento, consapevole e ricet- have its own evaluation, an identity card where all the details and emissions that have been generated for its production will be reported”, concludes Somekh. This trend reflects consumers’ growing awareness of the environmental impact of the items they buy. Through this transparent and detailed information, consumers will be able to take more informed and sustainable decisions, favoring an evolution towards a more responsible production and consumption system.
KOENIG & BAUER CARBON NEUTRAL BY 2030
Peter Andrich, CEO Koenig & Bauer Italia presented the projects underway in the two offices in Germany and Italy, with the aim of becoming carbon neutral by 2030, going into detail on which solutions and technologies they propose to support the ecological transition and emphasizing the importance of young people in this environmental and generational change. In detail, he specified that CEO Andreas
Pleßke has proposed a strong corporate directive focused on ESG topics, closely related to the green transition.
The strategy touches on three issues in detail: digitalization, modularity and sustainability, which are closely linked to each other, such as for example using identical modules for machines, standardizing logistics can help reduce waste and consumption. Several investments have been made in the headquarters in Germany: from 2021 use of energy from 100% renewable sources, installation of solar panels, charging stations and biogas and the replacement of lighting in favor of LED is underway.
The Italian headquarters (the Italian market for K&B represents 10% of the business) is no different: thermal insulation of the entire headquarters, the decision to purchase 100% of the energy from renewable sources and here too investments in solar energy and recharge stations.
The company, anticipating the regulation, has implemented technologies to support the green transition on various machines, tivo, soprattutto su queste tematiche. Si deve partire proprio da qui, coinvolgendo anche i media, quindi continuare a innovare ed essere positivi. including sheetfed offset printing, digital sheetfed and web printing and die-cutters. All with a view to facilitate the workflow and reducing waste and consumption. “We can all do something regardless of the regulation and the green transition must become part of our awareness, we must act not only as a company but also as citizens, keeping in mind that what we do today will not be a useless effort”, concludes Andrich.
Una menzione speciale all’impeccabile Cena di Gala presso l’affascinante location il Carapace di Arnaldo Pomodoro e un grazie a GIFASP per l’ospitalità e l’accoglienza, in particolare a Fabio Panetta e Tatiana Grani e all’organizzazione dell’evento a cura di Daniela Bassi, PTS.
Final Round Table
The conclusion of the conference was entrusted to a stimulating round table moderated by Stefano Lavorini, which saw the participation of Maurizio D’Adda of Assografici (Confindustria); Luciano Villani, Coop Italia; Giorgio Boccardo of Pharma Partners; Alessandro Lazzarini of Tecnocarta Sas and Fabrizio Volpe of Seda International Packaging Group.
During the debate, topics were sustainability, ethics, communication and the adaptation strategies of each company to the future European regulation. The theme of communication, which sparked a debate also thanks to questions and interventions from the public, is extremely important and a priority. There are several difficulties to face: the extremely broad target, the language and the means with which to communicate and the difficulty of speaking to the new generations.
The consumer is not enough informed, he does not know many topics covered in these conferences, ignores the existence of these groups and the meaning of the certifications, but is increasingly attentive, aware and receptive, especially on these issues. We must start from here, also involving the media, continue to innovate and be positive.
A special mention to the impeccable gala dinner at the fascinating location Il Carapace by Arnaldo Pomodoro and thanks to GIFASP for the hospitality and welcome, in particular to Fabio Panetta and Tatiana Grani and to the organization of the event managed by Daniela Bassi, PTS.
