locking shocking

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Photo * Mike Vensel

Kitten*


Photo * Mike Vensel

Kitten*


Photo * Mike Vensel

LOCKING SHOCKING * FASHION Interview by Mike Vensel

LS: We are Ana and Oscar and we design Locking Shocking in Spain. MV: Where did you come up with the name locking shocking? LS: It’s a mix of a Dada concept and a word game, when we started to study fine art in Madrid, we used Locking Shocking for our artist projects, on video and photography and later when we started with fashion, the same name was the same. We started with accessories in 1997 and later with clothing. MV: Where did you meet? LS: In Madrid in a fine arts university Did you design clothing individually before you met each other? LS: Before locking shocking we were graphic designers MV: What is the signature look of locking shocking? LS: It’s a look that’s very coherent base, there is always a lot of mix in the clothing, we mix colors, materials and styles of dressing , can be something dressy or something sporty with a lot of expression in the clothes always. MV: What inspires you? LS: Everything, our lives, one film, one book, one exhibition. Locking Shocking for us is a platform for us to express our cultural biography; always before our fashion show we present a video that explains the collection which is always quite autobiographical. MV: Can you talk about the spring summer collection?

LS: The name of the collection is exit and its a metaphor about the roads we take in our lives and the different exits, in our work, in, personal lives, in all senses. When you layer the clothing it looks for its own way or its own road. its, in our work, in, personal lives, in all senses. When you layer the clothing it looks for its own way or its own road. MV: What do you like most about fashion design? LS: It’s a very pure way of expression, fashion is very old, but to use it as way of expression is very young. In this moment a designer can use the clothing to speak about his own life. MV: What is unique about fashion in Spain? LS: Spanish fashion is much unknown, the big names are known but what’s going on the Spanish catwalks is relatively unknown. There is a new order here in Spain with young fashion designers that try to make ourselves known the rest of the world. MV: What is future of locking shocking? LS: The future is the rest of the world, we started in Spain, when we made accessories, we traveled to Paris and sold in showrooms and it was a big success. We haven’t been designing clothing that long and what we plan to do with the next collection is to return to those international showrooms as we feel we have more future internationally than nationally. For more visit: www.lockingshocking.com

Kitten*

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