By Christian, Ben, James and Jared
1. Define and Understand the Question
We often try to convince people to use our solutions through our writing and design. In your attempt to persuade them, design with dissonance as a way to challenge their beliefs. Similar to Wolf Olin's Olympic logo design –instead of designing a logo that was similar to most, he had designed a logo that had decided to make the Olympic Rings smaller making the shapes and ‘London 2012’ parts the main design. So by doing this he is follow the concept of designing something that challenges the beliefs of others (They are used to the typical logo utilizing the Olympic Rings and following the colour scheme of Red, Blue, Black, Green and Yellow. The presence of dissonance, of being psychologically uncomfortable, will motivate the person to try to reduce the dissonance and achieve consonance.
2. Consider how you could develop the area of study with further questions
There are several other questions that fall under this particular question. These act as sub questions and give us more of an in depth insight into the topic. Just a few examples would be to question · “If there is already a hint of dissonance in contemporary design?” I believe the answer to this, even before individuals purposely included dissonance. I think there was already an element within this type of design, as contemporary includes features of both classic and modern. Some of which don’t match and aren’t considered successful or appealing alongside each other, which is also known as dissonance. In addition to this, another question we could ask ourselves is · “Has dissonance been successful in contemporary design?” · And if so “What are some examples?” The most successful logo being the London 2012 one; This is known worldwide and is a great example of how dissonance works well within contemporary design. This is because they include various shapes and colours that shouldn’t work well together but however do.
3. Consider potential source materials
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4. Website recourses
http://uxdesign.smashingmagazine.com/2011/10/1 3/design-with-dissonance/ www.style.com/stylefile/2013/09/kim-gordonrock-star-designer-contemporary-artist/