BRANDING
COOPER CARRY
Since 1960, Cooper Carry has strived to create spaces that connect people to place.
Like our founder Jerry Cooper, we do this by being curious and asking questions to determine the best solutions for our clients and the communities they serve.
Cooper Carry’s leaders are advocates and authorities for their specialties, empowered by decades of expertise to make decisions that prioritize placemaking, civic space, and the greater good of communities, tenants, residents, and visitors.
Washington DC
New York Atlanta
More placemaking. More places.
Cooper Carry welcomes the talented team of 505Design! This acquisition expands Cooper Carry’s capabilities and design reach across the country. Cooper Carry and 505Design share a deep commitment to customer service and to infusing the design of places with connectivity, story and emotion, leading to a longterm return on investment for our clients.
Charlotte Boulder | Denver
Cooper carry’s Mixed-use ecosystem
Ecosystems bring many diverse contributors together to create something far beyond the capacity of one. They create and capture new and greater value. At Cooper Carry, we approach our work as a collaborative ecosystem. We have multiple studios and services that mix and match daily to provide each project the depth of expertise it needs to meet business objectives. Our breadth of experience goes far beyond broad building types. We offer a deeper level of expertise, engaging in more possibilities and offering more creative solutions. The mixed-use ecosystem allows us to help our clients create the platform on which tenants and target audiences can flourish.
TRANSIT / TOD STUDIO THE JOHNSON STUDIO AT COOPER CARRY Country Clubs Cruise Lines Private Clubs Hotel/Resort Restaurants Rooftop Bars RETAIL STUDIO Retail Placemaking Town Centers Mall Repositioning Immersive Environments Store Design Adaptive Reuse Multifamily RESIDENTIAL STUDIO Rooftop Amenities Apartments Condos Senior Living Townhomes Single Family HOSPITALITY STUDIO Convention Center Hotels Spas Boutique Hotels Resorts
INTERIOR DESIGN BRANDING Experiential GRAPHIC Design SUSTAINABILITY SERVICES ARCHITECTURE PROGRAMMING HISTORIC REHABILITATION + ADAPTIVE REUSE LANDSCAPE ARCHITECTURE URBAN DESIGN + PLANNING Transit Stations TOD Mixed-Use SCIENCE + TECHNOLOGY STUDIO Laboratories Public R+D Facilities Private R+D Facilities Engineering Classrooms OFFICE WORKPLACE STUDIO Office Park Redevelopment Urban Offices Mixed-Use Office Mid + High Rise Office Stack Use Headquarters Co-Working Medical Office Buildings Fitness Centers K-12 EDUCATION STUDIO Middle Schools Private / Charter Schools High Schools Elementary Schools Convention Center Hotels Luxury Hotels Dual Brand Boutique Hotels HIGHER EDUCATION STUDIO Libraries Classrooms Stadiums Student Housing Food Halls Campus Centers Recreation Centers GOVERNMENT STUDIO Federal DOD State Local
There’s nothing more experiential than the built environment as a representation of our clients’ missions and brands. We want to help you tell that story better.
BRANDING
Americans spend 87% of their life immersed in the built environment. Our lives are spent occupying spaces. As a design firm, we look at this as an opportunity. Buildings are an opportunity for efficiency, wellness, resilience, productivity, safety and shelter, but also a beautifully blank canvas for connection. Exploration. Learning. Belonging. Life. There’s nothing more experiential than being immersed in a space that represents your mission and brand. Cooper Carry Branding offers branding for the built environment. We connect structure to soul, translating back and forth between architects, interior designers, owners, in-house marketing teams and end users to create powerful brands.
Our services include storytelling and narrative development, brand identity
and messaging, experiential concept development, digital marketing campaign strategy, sales enablement and more. We provide branding for everything from schools and innovation centers to shopping centers, office parks, multifamily projects, hotels and restaurants. Let’s partner to discover how we can extend who you are into the spaces you create. Whether we’re helping you launch a new project or reposition an existing one, we will ensure your project delivers the crucial messages you want to convey, resonates with your target audiences, differentiates you in the marketplace and enhances your return on investment.
RETAIL, FOOD & BEVERAGE
BIRCH & BROAD
RETAIL REPOSITION | NAMING | BRANDING | EXPERIENTIAL GRAPHIC DESIGN
BERGEN TOWN CENTER
RETAIL REPOSITION | BRANDING | EXPERIENTIAL GRAPHIC DESIGN
GATEWAY
RETAIL REPOSITION | BRANDING
VILLAGE AT NEWTOWN
RETAIL | BRANDING | EXPERIENTIAL GRAPHIC DESIGN
RUFA
BAR & LOUNGE | NAMING | BRANDING
LEGAL REMEDY BREWING CANTINA
RESTAURANT | BRANDING | EXPERIENTIAL GRAPHIC DESIGN
PERRY PLACE
DINING FACILITY | NAMING | BRANDING
ADDISON’S PROVISIONS
GRAB AND GO MARKET | NAMING | BRANDING
AMP COFFEE BAR
COFFEE BAR | NAMING | BRANDING
FRESH & FETA
MEDITERRANEAN RESTAURANT | NAMING | BRANDING
RAMBUTAN
ASIAN RESTAURANT | BRANDING
SMOKE
BARBECUE RESTAURANT | BRANDING
SOLAREX DINER
CLASSIC DINER | NAMING | BRANDING
TRAX DELI
SANDWICH SHOP | NAMING | BRANDING
VELÓCE
ITALIAN RESTAURANT | BRANDING
RESIDENTIAL
AMLI FLATIRON
RESIDENTIAL | BRANDING
AMLI LENOX
RESIDENTIAL | BRANDING | EXPERIENTIAL GRAPHIC DESIGN
PRIMARY LOGO
SECONDARY LOGO
Concierge concierge
LOCATION 1-31 AMLI LENOX SIGN 3' 0 "
LOCATION P0-31 - BASEMENT WINDOW WALL
LOCATION P0-31 - BASEMENT WINDOW WALL
LOCATION P0-31 - BASEMENT WINDOW WALL
PT-3
BASEBOARD
PT-1
W/ CEILI FIXTURE ABOVE 12' - 4 3/8" 11 - 0"
CONFETTI
CUSTOM LED NEON SI WIRING TO RUN BEHIN WALL TO OUTLET (CONCEALED) TV TO BE PROV DED BY OWNER; ASSUMED SIZE 65" 1'6 " 4'6 " 5'3 " 2'9 "
6
1/2" MDF
METRIE, VERY SQUAR SCENE III, WB-2
TRANSITION PAINT @ WALL AND BASEBOARD IN ALIGNMENT
ELECTRIC
-
SCALE: 3/8" = 1'-0"
3'-0" 5'-0" PT-1 TV
65" 4'6 " 5'3 "
SCALE: 3/4" = 1'-0"
TO BE PROVIDED BY OWNER; ASSUMED SIZE
SCALE:
3'-0" 5'-0"
3/4" = 1'-0"
SOUTH YARD
RESIDENTIAL | NAMING | BRANDING | EXPERIENTIAL GRAPHIC DESIGN
A community where Commerce, Comfort & Nature coexist.
Just steps away from an eclectic mix of residential and retail villages, lies a bucolic creek and trailhead nestled among a natural wooded setting. This unique feature is the heart of our community, where commerce, comfort and nature coexist. This family-friendly mixed-use destination will be a welcoming place for Mint Hill residents and nearby visitors to call their “own”. Here, the simplicity of passing time and wandering will be preserved and not lost, while new explorations await.
Experience, Live & Shop at Woodford.
09.04.2021 WOODFORD BRAND IDENTITY DEVELOPMENT | 3
WOODFORD
RESIDENTIAL | NAMING | BRANDING
Primary Logo
Supportive Icons
To be used to describe & depict the different areas inside Mint Hill.
Supportive Icons can be used interchangably throughout site.
3 09.04.2021
WOODFORD BRAND IDENTITY DEVELOPMENT 4
Dark
Mid-Tone
Primary Color Neutral Logo
Background
Background
RESIDENTIAL | NAMING | BRANDING Table of Contents Who We Are Our Location Our Residents Our Style Our Identity Alternate Lockup & Tagline Grayscale & Color Usage Minimum Size & Space Usage Guidelines Color Palette Typography Photography 03 04 05 06 08 09 10 11 12 13 14 15 Table of Contents Who We Are Our Location Our Residents Our Style Our Identity Alternate Lockup & Tagline Grayscale & Color Usage Minimum Size & Space Usage Guidelines Color Palette Typography 03 04 05 06 08 09 10 11 12 13 14 Table of Contents Who We Are Our Location Our Residents Our Style Our Identity Alternate Lockup & Tagline Grayscale & Color Usage Minimum Size & Space Usage Guidelines Color Palette 03 04 05 06 08 09 10 11 12 13 ONE501 IS... A Retreat From The Everyday. Here residents are surrounded by upscale amenities, adjacent public green spaces and a vibrant community. This is the intersection of modern urban living, wellness, and creativity in the heart of the historic Eckington neighborhood. Who We Are
ONE 501 ECKINGTON
Inside Spread without Unit Layouts
Interior Spread
Serenity & Relaxation In the Heart of Eckington Here residents are surrounded by upscale amenities, adjacent public green spaces and a vibrant community. This is the intersection of modern urban living, wellness, and creativity in the heart of the historic Eckington neighborhood. With close proximity to Downtown and Capitol Hill, we are minutes away from NoMa/Gallaudet Metro, Union Market and the 2-acre Tanner Park with easy access to the Metropolitan Branch Trail. Health & Wellness Inspired Amenities Designed to provide a healthy living and serene refuge from the city, One501 is equipped with best-in-class amenities. - Resort-style lap pool with large sundeck featuring cabana style trellis’ - Cozy rooftop terrace with outdoor grilling areas overlooking Alethia Tanner Park - Rooftop clubroom with luxe catering kitchen for entertaining - Fitness Center with cardio and weight equipment plus a separate turf area for strength training - Game room with billiards table and ample room for lounging - Quiet library for reading and working - Expansive first floor lobby with ample seating and coworking spaces - Located on Alethia Tanner Park and the Metropolitan Branch Trail - Close Proximity to Eckington Dog Park - Private on site bike storage - Reserved garage parking - Dog Grooming Spa - Artist Studio - On site storage - Smoke Free Community A Retreat from the Everyday Choose from a variety of studio, one, two and three bedroom homes offering luxurious finishes. - Designer kitchens with quartz countertops, stainless steel appliances & moveable islands (available in select units) - 9’ ceilings in select units and wood-look flooring throughout - Custom closets - Keyless entry - Programmable thermostats - Full size washer and dryer - Select units offer floor to ceiling windows, balconies, views of Alethia Tanner Park & Penthouse units available with upgraded features 6.5" 9" 6.5" 6.5" 2.5"
Web Design - Splash Page West_End Alexandria, VA WE are Community. This is the place. For you, for me, for everyone. BIKE EVENT. Bike with us. 10am meet the leasing office. MARKET Saturday 8am 10am MARKET Saturday 8am 10am MARKET Saturday 8am 10am September 28th, 2021 Food & Market Vendors: @misfitmarket @alexfarmtotable MARKET Saturday 8am 10am September 28th, 2021 Food Market Vendors: @misfitmarket @alexfarmtotable Food Market Vendors: @misfitmarket @alexfarmtotable This is the place. For you, for me, for everyone. For you, for me, for everyone. BIKE EVENT. Bike with us. 10am meet at the leasing office. MARKET Saturday 8am - 10am MARKET Saturday 8am10am MARKET Saturday 8am 10am September 28th, 2021 Food & Market Vendors: @misfitmarket @alexfarmtotable MARKET Saturday 8am - 10am September 28th, 2021 Food & Market Vendors: @misfitmarket @alexfarmtotable Food & Market Vendors: @misfitmarket @alexfarmtotable
WEST END ALEXANDRIA
RESIDENTIAL | NAMING | BRANDING
WE have Representation:
Encourage diversity by celebrating what makes us unique.
WE have
Longevity:
Aim for long-term health, not short-term trends.
WE have Soul: Be quirky and unique, not governed by averages.
BROADSTONE CRAFT APARTMENTS
RESIDENTIAL | BRANDING |
COLLATERAL | EXPERIENTIAL
GRAPHIC DESIGN
After
Before
WILLIAM’S HOUSE
NON-PROFIT REBRAND | COLLATERAL DESIGN | BRAND GUIDELINES
EDUCATION
GEORGIA TECH, WEST VILLAGE DINING COMMONS
HIGHER EDUCATION | EXPERIENTIAL GRAPHIC DESIGN
GEORGIA TECH, CAMPUS CENTER
HIGHER EDUCATION | EXPERIENTIAL GRAPHIC DESIGN
HIGH SCHOOL IDENTITY
K-12 EDUCATION | BRANDING
Sharp-edged feathers enhances the fierce nature of the mascot
Angled eyes, eyebrows, and a sharp beak let opponents know competition will be fierce
Falcons have a unique chevron pattern in their feathers that resembles the letter “V” symbolizing victory
Bold and strong sans serif font with sharp edges in the characters representing the talons of the falcon
Talons cut into the type
HARPER ARCHER ELEMENTARY SCHOOL
K-12 EDUCATION | EXPERIENTIAL GRAPHIC DESIGN
OFFICE & MIXED-USE
DISTRICT 60
MIXED-USE | NAMING | BRANDING
SPRINGLINE
MIXED-USE | NAMING | BRANDING
THE STANDARD
MIXED-USE | NAMING | BRANDING
ENCORE
OFFICE | BRANDING
GALLERYFLOOR PLAN GALLERY LOCATION ABOUT US 1435 S. TRYON 17
JAMES ISLAND BUSINESS PARK
OFFICE | BRANDING | ENVIRONMENTAL GRAPHIC DESIGN After Before
ONE C1TY
OFFICE | BRANDING | COLLATERAL | EXPERIENTIAL GRAPHIC DESIGN
CIRCLE 75
OFFICE
REPOSITION | NAMING | BRANDING
THE COMMONS
OFFICE REPOSITION | NAMING | BRANDING | EXPERIENTIAL GRAPHIC DESIGN
LIFEEDGE
SCIENCE + TECHNOLOGY | BRANDING
THE SPUR
MIXED-USE DEVELOPMENT | BRAND + IDENTITY CONCEPT
VERDANT
MIXED-USE DEVELOPMENT | BRAND + IDENTITY CONCEPT
GALLERIA ROW - CHITCHAT
MIXED-USE DEVELOPMENT | BRAND + IDENTITY CONCEPT
WE HAVE IDEAS TO SHARE
BOULDER | DENVER
1360 Walnut Street Suite 102 Boulder, CO 80302
720.565.0505 CHARLOTTE
704.348.7000
212.691.0271
WASHINGTON, DC
625 North Washington Street Suite 200 Alexandria, VA 22314
703.519.6152
ATLANTA
Peachtree Street NE Suite 2400 Atlanta, GA 30303
191
404.237.2000
508 West 5th Street Suite 250 Charlotte, NC 28202
NEW YORK
York,
75 Broad Street Suite 2210 New
NY 10004
WWW.COOPERCARRY.COM
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