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SOUTH MELBOURNE PLACE PLAN
MARKET VILLAGE Market Village is the social soul of South Melbourne. Its anchor is the historic and popular South Melbourne Market that draws over 5.5 million visitors (2019) per year and is open four days a week. It is also very accessible, close to three major tram routes, bus routes and roads that connect the city to the south-eastern suburbs. The challenges in this place are predominantly during non-market days, where there is clearly less pedestrian movement and activity through the precinct. Coventry Street still draws visitation due to its upmarket offering, yet the surrounding streets and laneways encounter lower trade levels. Key actions for Market Village is to focus on establishing a more appealing and engaging connection between the Market and the surrounding streets and laneways, through pop-up or parklet activations, market extension activations and events, improved signage and wayfinding, and visual seasonal retail promotions and installations.
Market Village
