Passion for Copywriting

A Journey Of a Copywriter

Damaarti Setyoningrum After graduated Diploma Degree from University of Indonesia in 2001, I started working at Akal Communication at the same year. I worked there for 10 months, then continue my study on advertising by taking undergraduate degree that finished in 2005. While I was studying, I worked at Grey Worldwide for 1,5 years. I was there from late 2003 until 2005 and resigned because I needed to finish my undergraduate paper. When my study is almost finished, a job offer came from Ogilvy & Mathers. I took several tests, past them then worked there since 2005 until January 2010.

Here is the time mapping summary: • • • • • •

October 2001 – August 2002 Copywriter Akal Communication October 2003 – May 2005 Copywriter Grey Worldwide July 2005 – January 2010 Copywriter Ogilvy & Mathers Indonesia April – June 2010 Marketing Manager Body & Soul Indonesia August – December 2010 Senior Copywriter / Group Head First Edition Telecomunication Company (XL-Axiata) January 2011- Now Senior Copywriter at Young & Rubicam Indonesia

Through time and experience, I manage to handle some brands from various range of product such as:

Telecommunication Mentari (Mentari Mudik Asik) Matrix XL

Banking DBS (Print Ad) CIMB Niaga (TVC & Print Ad) BII

Food & Beverages Mr. Juicy plus susu Dancow Tango Soyjoy Hexos Bear Brand

Medicine

Consumer Goods & Beauty Pantene Dove Shampoo Pond’s Kalbe

Neo Napacin Konidin Paramex

Before I put several works I’ve done in real work, I would like to put the work I’ve done that brings me to become the finalist of Daun Muda in 2008.

Daun Muda 2008

And these are few of the real work Iâ&#x20AC;&#x2122;ve done.

Ambi Pur

Harpist

Dove - Hair

Pond’s

TV Commercials

Bata

http://www.youtube.com/watch?v=uGIySQgER8Y

Mentari

http://www.youtube.com/watch?v=GfdcVzChTPI&feature=related

Dove

http://www.youtube.com/watch?v=8UY2sCV92oQ&feature=related

Bear Brand

http://www.youtube.com/watch?v=JIu6qo2iTxs