Inside The Buy-side 速
Research Scope Responsibility PM | 42% Analyst | 29% PM/Analyst | 21% CIO/Dir. of Res. | 5% Other | 3%
Age
22 - 25 | 5% 26 - 34 | 16%
35 - 45 | 37% 46 - 55 | 34% 55+ | 8%
– Geography North America | 61%
Europe | 16% Asia | 10%
–
Australia | 8% Africa | 3%
Middle East | 2%
Investment Style
Value | 33% GARP | 27%
Growth | 17% Hedge Fund | 8% Yield | 6% Other | 9%
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Does Social Media Play a Role In Your Research?
56% Yes 52%
2010
2013
39% Financial Blogs 39% Seeking Alpha 35% LinkedIn
How Often Do You Monitor Information On Social Media Sites?
25% Company Blogs
46%
39%
24% Message/Chat Boards 23% The Motley Fool 12%
19% Twitter
25%
22%
18%
10% 12%
10%
6%
19% The Street Daily
12% Scribd
Weekly
Monthly 2010
11% The Fly on the Wall
As Needed
Never
2013
Has Social Mediagenerated Information Influenced an Investment Decision?
64% Yes 46%
2010
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What Information Sources Most Influence Your Investment Decisions? (5.0-point Scale)
Do You Find Information on Social Media Sites Reliable?
Internal Research
Absolutely | 6%
4.4
Contact…
Somewhat | 65%
4.0
Reg. Filings
Not At All | 29%
4.0
Investor Presentation
3.8
Earnings Calls
3.7
Sell Side Meetings
3.4
IR Website
3.3
Sell Side Conferences
3.2
Sell Side Research
3.2
Contact w/ IR
3.1
Online Media
2.9
Subscription Services
2.9
Print Media
2.5
Financial Blogs
2.1
Social Media Sites
1.7
Social Media Links Location 64% 47% 18%
9%
On Main Page 2010
88%
On IR Page 2013
When Visiting a Company's Website, What Type of Information is Most Important To You? 68%
Investor Presentations
Press Releases
58%
SEC Filings
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47%
Webcasts
37%
Transcripts
26%
White Papers
11%
8%
Management Videos
Blogs
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Social Media Links - Type 89%
84%
71%
60%
56% 32%
Facebook 2010
YouTube 2013
Will The SEC's Recent Announcement Lead You to Utilize Social Media More?
Yes | 43% No | 49% Unsure |8%
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PROVEN METHODOLOGY, PROVEN RESULTS Corbin Perception is an IR research and advisory firm assisting public companies with driving long-term shareholder value. Our Advisory Services Include:
Perception Studies
Investor Targeting
Investor Presentation Development
Investor Days
IR Diagnostic Reviews
Retainer Consulting
We leverage our broad company and industry experience, ongoing research on the buy side and knowledge of IR best practices to achieve results. We are passionate about what we do and develop relationships that are collaborative and long lasting. Our client proposition is based on: 1) insightful, research-driven counsel; 2) a talented and experienced team; 3) an in-depth understanding of best practices and the ability to apply that knowledge to unlock value; and 4) an unparalleled commitment to client service and satisfaction.
Visit our website or contact us to learn more www.corbinperception.com info@corbinperception.com (860) 321-7309
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