CORPORATE SOCIAL RESPONSIBILITY AS AN IMPERATIVE

Novomatic, a world leader in the field of gambling technology that operates in our country under the brands “AdmiralClub” and “AdmiralBet”, is this year marking 40 years of successful operations. This anniversary represents the result of the dedicated and responsible work of all employees of this company, but also excellent cooperation and trust built with numerous business partners. As a company, Novomatic continuously sets high goals for itself, not only when it comes to expanding its business, but also in the segment of corporate social responsibility, which is a strategic commitment of the company. In accordance with that, company founder Professor Johann Graf and the board of directors donated, during the height of the pandemic, 10 million dinars to Serbia for the fight against this coronavirus outbreak. These donations came in the form of respirators and medical equipment sent to the National Health Insurance Fund and KBC Kragujevac. What is also important is the fact that Novomatic retained all its employees, around 1,300 of them, and their jobs are safe, which is undoubtedly the biggest help to the country, which is still awaited by the struggle to handle the economic consequences of the coronavirus crisis.

Serbia isn’t the only country to receive funds donated by Novomatic to fight the pandemic, as it has also provided assistance to North Macedonia, Montenegro, Bulgaria and Republika Srpska. When it comes to Montenegro, Novomatic donated 10 pallets of asepsol antiseptic and six televisions to the Clinical Centre of Montenegro, while it secured several refreshment packages to the Red Cross of Montenegro, in the form of drinks including coffee and juices. Several hospitals in Bulgaria received disposable masks and gloves, as well as disinfectants, protective clothing and helmets. The recipients included the University Hospital in Sofia, the University Hospital of Dr Georgi Stranski in Pleven and the Rockefeller Hospital in Petrich. Novomatic allo-

Company Novomatic is commemorating 40 years of successful operations

Company founder Professor Johann Graf and the board of directors donated, during the height of the pandemic, 10 million dinars to Serbia for the fight against this coronavirus outbreak. These donations came in the form of respirators and medical equipment sent to the National Health Insurance Fund and KBC Kragujevac. What is also important is the fact that Novomatic retained all its employees, around 1,300 of them, and their jobs are safe, which is undoubtedly the biggest help to the country, which is still awaited by the struggle to handle the economic consequences of the coronavirus crisis

cated as much as 160,000 euros for equipment for the Medical Advance hospital in Skopje, including beds, inventory equipment and disinfectants. Moreover, Novomatic donated 213 3G routers to ensure the smooth functioning of online teaching in Republika Srpska.

Additionally, Novomatic has launched its current social responsibility project under the title “Novo ime” (New Name), presented through the online platform novoime.rs, thanks to which talented youngsters from all over Serbia have an opportunity to present their knowledge and skills to the world, thus winning over the affection and votes of the public, but also valuable monetary rewards that will help convert their dreams into reality. This project will run until the end of the year in Serbia, North Macedonia and Republika Srpska, with votes declaring one winner each month, who will receive an opportunity to advance their talents and realise their dreams and ambitions with grants amounting to up to 2,500 euros. ■ November