BRILLIANT TEAM THAT’S BEEN GROWING FOR 18 YEARS

BUSINESS

BRILLIANT TEAM THAT’S BEEN GROWING FOR 18 YEARS

The team at agency Right strives to keep pace with trends and innovations in the field of public relations, marketing and communications, to nurture strong ties with partners in the media, institutions and companies. And both are equally important for success.

IVANA GLIŠOVIĆ, PR manager

We Have A Leadership Role PR Isn’t Gender Sensitive

The PR world is complex and composed of an array of other participants who are equally important for the successful placement of desired content.

One of the basic tasks of public relations is to ensure high-quality two-way communication with various target groups, which certainly include representatives of the media, who are our basic channel for transmitting messages and achieving the goals we set. Our relationship is based primarily on trust and the mutual understanding of our professions, with reciprocal support and partnership relations.

The path to a text that we will read on portals or in the next day’s editions of popular daily newspapers is paved with cooperation between many relevant actors, and the success of our work is dependent on their efforts. Whether it relates to the placement of a new product, idea or the organising of an event, the strength of the entire chain lies in each of its links. We have the role of a leader; a leader who holds the baton and coordinates all other participants in a project, all for the sake of developing one idea and achieving one goal, and that goal is positive publicity. We know that we’ve succeeded when the client is satisfied. MILICA POPOVIĆ, PR manager

Prepared For New Challenges, Successes And Anniversaries

The company’s coming of age represents proof of its quality, confirmed through almost two decades of successful operations and survival on a market that’s often ruthless.

Agency Right celebrated its coming-of-age last September. We are proud of our more than 350 successfully organised events and over 100 implemented CSR projects; of our cooperate with our dear clients, kilometres of press clippings that we’ve written together and the significant projects into which we’ve breathed life; of our nurturing of ties with partners in the media, institutions and companies. Above all, we are proud of one another, because we’ve always been a team - both when working and when creating; when celebrating and toasting our success; when crises are overcome and emails are sent from other continents and different time zones. We are always there – for work, for clients, for each other. And we are more prepared than ever for new challenges, successes and anniversaries. SUZANA MAGDELINIĆ, PR manager

Despite global statistics showing that PR staff would rather “don heels” than “put on a tie”, it would be overly simplistic to claim that women dominate the field of communications, public relations and marketing.

Good PR can be done by anyone who is able to excellently combine speed, efficacy, intuition, multitasking, honesty, emotions, a rich vocabulary, coordination and composure, especially in stressful situations and crises. Although PR is not gender sensitive, the fact is that more girls enrol in faculties to study PR, journalism and communications, and that there are more women than men in every agency, including ours. An explanation for this fact perhaps lies in the very nature of the genders. Magnetic resonance imaging shows that women use more areas of the brain to communicate and evaluate people, which is why they are naturally better at doing so than men. A woman will better recognise the kind of environment in which she finds herself, more easily establish contact and better assess relations between the people in her presence, which is perhaps why she succeeds in establishing supremacy in the company of PR experts. And we’ll see whether that supremacy is fleeting or enduring.